Recently, Internet celebrities Simba , who were once overturned because of live broadcasts selling fake products, have returned to the public eye, and this time, it is because of "sugar water bird's nest". Simba posted a long article saying that many Internet celebrities and celebrities, including , Liu Genghong, and , sold the same bird's nest, but none of them were punished. He also accused the platform of "blocking" sales records. Subsequently, Liu Genghong issued an apology statement, admitting that the company's previous product selection was not rigorous enough.
Regarding this "mutual conflict", the "melon-eating masses" also hold different views. Some people question that Simba, who has a "criminal record", is not qualified to accuse others; others believe that Liu Genghong really deserves to be "hammered". In fact, the focus of this controversy should not stay on "who is more hateful", but should focus on whether the so-called sales records hidden by the platform are true or false? How many anchors have ever or are still selling fakes? In addition to returning goods and losing money In addition, what kind of responsibilities and consequences do they have to bear? The "drama" in the
live broadcast room is far more than that. In recent years, live streaming has become more and more popular, with many “experts” and “toppers” being promoted. At the same time, the huge traffic and high "pit fees" also attract people from all walks of life to get a share of the pie. Nowadays, whether they are Internet celebrity bloggers or performing arts stars, as long as they have a little bit of fame, they will go to the live broadcast room, and consumers often trust them because of their influence. There is nothing wrong with the product if it is properly presented, but the problem is that some people either do not use it and endorse the product without understanding it, or they dare to lie loudly even though they know the product is not right. Once discovered and defended, they would "sincerely apologize and blame the company entirely," or even find a group of trolls to clear their name. All this not only harms the legitimate rights and interests of consumers and damages one's own reputation and credibility, but also disrupts the normal market order.
Regarding the fake products that appear in the live broadcast room, we cannot rely solely on public opinion to denounce them, let alone expect colleagues to "tear each other down", but must uproot them from the source. Here, e-commerce platforms must take responsibility. They must not blindly regard anchors and merchants as a "community of interests" and act as "helpers" in selling fakes for the sake of traffic. Instead, they must strictly abide by relevant laws and regulations and improve regulatory measures and punishment methods. , check the products on the shelves, settled anchors, and cooperative companies in advance, actively assist in investigations when problems are found, inform the public in a timely manner, and create a clean and reliable shopping space. Of course, anchors from all walks of life must also cherish their feathers. The greater their influence, the more they must behave themselves, otherwise, their popularity will fade away faster.
No matter whether you are big or small, online or offline, the basic principle of doing business is integrity. Only by talking less, making less excuses, focusing on business, and making consumers feel at ease can the live broadcast industry become popular.
(Original title: Liu Genghong apologized for “fake bird’s nests”, cracking down on live broadcast counterfeit sales cannot rely on peers to fight against each other)
Source: Changan Observation
Process Editor: TF060
