" Twenty Not Confused " stills
Text/Chen Ying
The hit IP " Ode to Joy 3" has recently had its premiere, both in terms of plot and characters, it has caused a lot of controversy. The Douban score of 4.6 is a new low in the history of noon dramas, making the audience sigh. Are female-themed dramas no longer popular? The answer is of course no. According to incomplete statistics, including " their names ", "Brilliant Turn", "Sister's Counterattack", "She Just Doesn't Want to Lose", "Be Your Own Light"... "Her-themed movies" will be broadcast or officially announced this year. "Works, there are more than ten dramas waiting to be tasted. However, the gathering of "her themes" is not an advancement of "her power", nor does it equate to the satisfaction of the audience. How to better present various aspects of the world through women's stories, truly inspire people, convey courage, and see the value of "them" should be the key to the thinking behind the popularity.
In recent years, "her themes" have been popping up on both large and small screens. A large part of the reason is the development of " her economy ". "Her economy" is one of the 171 new Chinese words announced by the Ministry of Education in August 2007. It refers to the formation of a unique economic circle and economic phenomenon surrounding women's financial management and consumption as women's economic and social status improves. In the field of cultural consumption, especially the film and television industry, the importance of female audiences is unquestionable. The film "Hello, Li Huanying ", which broke the Spring Festival movie viewing record in Chinese film history, among the user portraits of viewers who want to watch, female viewers accounted for 71.3%, becoming the absolute main force; in a platform-wide account-sharing drama announced at the end of 2020 The data also shows that women have become the mainstream audience for account-sharing dramas, accounting for as much as 70% for two consecutive years. In this market orientation, "her-themed" works that can satisfy the imagination of female audiences and connect with women's lives are highly favored.
Since then, female creative images have been continuously enriched. From the traditional Qiong Yao girl, a good wife and loving mother, to a doting girl, to a domineering and straightforward heroine, a smart and smart workplace girl, and even a divorced middle-aged woman restarting her life, they have all become the source of material for female stories. The content presentation also covers all aspects such as emotions, workplace, marriage, childbirth, and dilemmas. However, with the development of society, the improvement of audience aesthetics, and the awakening of growth awareness, the public's "payment" for "her themes" has begun to quietly change. After "The Legend of Zhen Huan " became a classic work of "big heroine", whether it was Sun Li once again starred in " Mi Yue " or Zhou Xun 's " Ruyi's Royal Love in the Palace ", Zhang Ziyi 's " Shangyang Fu ", the ratings performance was not as expected; the 2018 hit "Story of Yanxi Palace", although the data is superior, there are many controversies. In these plays, the heroines are without exception the embodiment of "beauty + strength + kindness". They level up and fight monsters along the way, and finally achieve their own "sassy" road, which satisfies many imaginations of the audience. However, with the proliferation of homogeneity and the weakening of audience aesthetics, female group portrait dramas have become a new force of "her themes" with a realist background and theme selection closer to real life, such as 2020's " Only Thirty" ", 2021's " love is delicious ", " I am very good in a foreign country ", etc.
Stills of "Love Is Delicious"
Another example is the water flower played by Reiza in the hit drama " Mountain and Sea Love". As the best "her image", the audience commented that "she has a soft intestine that drips water through stone, just like a woman." A flower that blooms in suffering." Actor Rezayi admitted in an interview with the media that the most touching thing about Shui Hua is not her almost perfect quality. "I did not want to show a divine figure. Instead, she faced the suffering of life and destiny. She chose optimism and laughter. She has been trying to balance the relationship between family and struggle. She uses laughter to motivate herself. He Xingfu in "Happiness Comes to Wanjia ", Zhao Paner in " Menghualu "... We should see that among the out-of-circle works about "her", they are not limited to using "her" Clothes separate women's growth and emotions, but try to restore women's real struggles and struggles to the greatest extent possible, and truly convey "her power".
Splash of "Love of Mountains and Seas" (picture from the Internet)
However, there are also many works about "herself", which use the names of big IPs and "self-improving women" to achieve "cool writing" and "intelligence". What's more, the family of origin, class opposition, trafficking anxiety, career crisis, etc. are used as routine elements, making the demonstration of "her power" a false proposition. However, we should also see that behind the concentration of works is the improvement of women’s status and the advancement of social expression. Underneath all this excitement, there are also more cruel competitions and harsh tests. First of all, it is not easy to build the trust of the audience, but it is not difficult to destroy it; secondly, the more stereotypes and homogeneity there are, the stronger the audience will feel tired; in addition, as society develops day by day, market uncertainty will also increase...
Fortunately, according to relevant survey data, According to reports, in the "her-themed" dramas that are hotly filmed or to be broadcast in 2022, love dramas will no longer occupy a large amount of space. Workplace development and inner growth may become the focus of the story. Characters will also be presented, including female police officers, female surgeons, Female lawyers and other more diverse working women in the new era. In the future, we expect that the gathering of "her themes" will not only bring excitement on the screen, not just "them" in our imagination, but also how to understand more real people through "her perspective" and how to express it through drama elements. The value of “her power”. Creating conflicts, attracting traffic, and outputting golden sentences should not be the mainstream of "Her themes". Conveying a positive outlook on life, values, and social outlook is the destination that "Her themes" should reach.
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