The summer season can be said to be a hot spot for ancient puppet dramas and fairy tale dramas, and this year is no exception. There was previously Tencent Video 's "The Star is Brilliant: The Moon Rises Over the Sea", which was broadcast in two parts with more than 50 episodes. Later, there was Youku Video 's "Agarwood" which suddenly aired to attract attention due to its "airborne". At present, "Canglan Jue" starring Yu Shuxin and Wang Hedi is broadcast on iQiyi . A live-action TV series is not enough. An animation of the same name was launched in the middle of last month, with the intention of fully amplifying this. The IP effect of web articles. According to market feedback, with the selling point of "anti-routine", the show's reputation is not as "fragmented" as the previous two films, and it seems to have got rid of the "bad drama" curse of Ancient Illusion and Xianxia. But if we investigate carefully, the so-called "anti-routine" is just an appropriation of the "routine" of non-Xianxia film and television dramas such as body swapping and the image of a "villain" male protagonist, rather than an ingenious plot, suspended acting, and subservience of ancient puppets. Plastic and other routines are stubborn and the knife is used.
"From now on, you belong to me! Your life belongs to me, your breath belongs to me, your heartbeat belongs to me, and every drop of blood in your body belongs to me!" I still remember the trailer of "Canglan Jue" was exposed Later, the actor Dongfang Qingcang's "overbearing president" line caused complaints from the audience. But after it was broadcast, the audience discovered that this was not a confession of love from the hero, but a warning to prevent his own body from being harmed after he accidentally switched bodies with the heroine Xiao Lanhua. As a result, marketing copy soon began to promote the show as an "anti-conventional" fairy tale drama. Indeed, the setting of male and female protagonists "swapping bodies" has rarely been seen in fairy tale dramas before, but as long as the creative timeline is set back a few years, from the Korean drama " Secret Garden " to the Makoto Shinkai anime movie " Yours" "Name ", all stories are based on the accidental "exchange of bodies" or "exchange of souls" between the male and female protagonists. However, in "Canglan Jue", all that's left is the clichéd comedy gag about body swapping, and the previous film's delicate capture of the emotions and psychology after the swap is missing. Furthermore, the innocent character setting of the heroine as an orchid in the fairy world, which is perfected by cultivation, looks like Yan Dan, the heroine in human form in "Next Door", "Agarwood Like Chips" and "Four-Leaf Lotus". As for the male protagonist of "Canglan Jue", the leader of the demon clan seems to appear as a "villain", but the nature of his character is "cold on the outside and hot on the inside", which is difficult to distinguish from the "cold" male protagonists that are standard in current ancient puppet dramas. gap. It can be inferred from the plot of the original work that after the "sugar sprinkling" in the first half, there is a so-called heart-breaking scene where the heroine is "jumped to death in the immortal world" and the hero comes to save her. No wonder some netizens complained that the "Zhu Xian Platform" has become the "Fancy Diving Platform" for the heroines of fairy tale dramas.
The reason why the "anti-routine" of "Canglan Jue" can become a marketing selling point at present is somewhat "all dependent on the support of peers". In this regard, some people complained sharply that the homogeneity of ancient puppet dramas has become so serious that if you randomly open a few dramas and watch them, they can seamlessly connect. Against this background, a slightly "unconventional" plot and character setting can stand out and become a hit for "diners" and "tops". "This drama is very childish for primary school students, but it is just right for female college students in their twenties." A high praise review for "The Secret of Blue" on a rating website is very representative. Compared with "brain-burning" suspense dramas and thoughtful historical dramas, for the audience of ancient puppet fairy dramas, ancient puppet fairy dramas are the material for "dream creation", so they are more tolerant of their plot concepts. They pay more attention to whether the male and female protagonists have a "feeling of CP" and whether the sweet and sadistic plot has a sense of substitution.
However, ancient puppet fairy tales cannot stand still because of the tolerance of the existing circles. At present, fairy tale dramas have become an important type of Chinese dramas going overseas. This means that while it achieves commercial success, it also more or less carries the mission of spreading China's excellent traditional culture and oriental aesthetics, becoming a window for overseas audiences to understand China. When the initial novelty of cultural differences fades, should the creators seriously think about - what values do we want to convey through the ancient puppet fairy drama?
Author: Huang Qizhe
Editor: Fan Xin
Planning: Li Ting
