Jimu News reporter Fu Kan
intern Shen Zixin
There are still 10 days left, and the 2022 "summer season" will officially come to an end. However, compared with the previous three years in which drama series of the same period have been hit one after another and super top stars have emerged, 2022 seems a bit lonely. It’s not that the
platform has not invested in dramas. In terms of costume dramas, "The Stars Are Brilliant and the Moon is Born in the Sea", " Agarwood Like Crumbs - Agarwood Chonghua " and " Canlan Jue " are in fierce battle; in the urban drama corner, " Boy Pi 2" and " Ode to Joy 3" "The War of the Roses" tml2 Twenty Not Confused 2" come together; in the field of vertical themes, " Ice Rain Fire ", " Coward " and " Genius Basic Law " respectively focus on criminal investigation, crime, parallel time and space... However, the eye-catching ones that have attracted national attention There are indeed very few. At the same time, some new phenomena have emerged in the 2022 summer season that cannot be ignored. For example, major dramas will be "airborne" when scheduled to be released, and fans will form a "chain of contempt".
Almost all major dramas are "airborne"
Industry: Smooth broadcast is victory
Airborne refers to the phenomenon that dramas are aired with little publicity, or even aired directly without any scheduled publicity. In the past, most of the dramas that aired on domestic screens were temporarily pulled to "fill in" due to changes in scheduled dramas. Major dramas would inevitably start intensive promotions half a month before they were broadcast.
has been around for a long time, but it has never been so intensive - almost all summer dramas in 2022 will be "airborne".
Jimu News reporters found after statistics that " Xinghan Brilliant ", which was launched on July 5, was scheduled to be released on July 4; " Agarwood Like Scraps", which was launched on July 20, was suddenly released at 18:00 that day. poster; "Pi 2" suddenly starts airing on July 21; "Lan Jue" was rumored to be airborne on August 4, and the actors quickly clarified it; "Icy Rain and Fire" was released without warning on August 11, and even director Fu Dongyu and starring Chen Xiao, Wang Yibo's didn't even respond. The entry "Bingyuhuo didn't notify Chen Xiao and Wang Yibo" was still on the hot search list.
and Li Xian, Chun Xia and other starring " life is like the first meeting " even offered to start broadcasting one day after July 17th, July 18th, the same day it was launched, and July 18th It was a magical experience that it suddenly landed on the online platform at 22:10 that night and was removed from the shelves an hour later due to "technical problems".
From occasional to frequent, why has there been a huge change in the way domestic dramas are scheduled? An insider revealed: It was just for the smooth broadcast.
html In early July, the sudden removal of "My name is Liu Jinfeng" caused a stir in the period of costume dramas. It is reported that the show was removed from the shelves because Fu Huadao was too "Japanese-style" and was rectified. But in fact, domestic costume dramas have long preferred to use scenes such as dry landscapes, making it difficult for costume dramas to be broadcast to be spared. It is reported that a large number of costume dramas this summer have made spontaneous corrections, so the schedule is difficult to determine. Coupled with the controversy surrounding the broadcast of "Life Is Like the First Time", the platform is even more sensitive, "We don't seek a warm-up effect, just a stable landing." For example, the air-released "Icy Rain and Fire" has actually been delayed for a year It is reported that the plot of the drama involving anti-drug and criminal investigation was approved after many reviews and revisions.The second generation of dramas "get together" and the response is mediocre
"Ode to Joy 3" has the lowest score of "Noon" in recent years
On the one hand, there are major dramas that have aired one after another, and on the other hand, there are the second generation dramas that have received mediocre response. As of now, three sequels have been released in the summer of 2022 - "Pi 2", "Ode to Joy 3" and "Twenty Not Confused 2".
Among them, "Pi 2" and "Twenty-One 20" are all starring the original cast. The plot changes according to the age of the protagonist. The former changes from high school life to the pain point of entering the workplace after graduating from college, and the latter also turns to "25-year-old" +" is a group portrait of women, focusing on the careers of the heroines after graduation.
Judging from the broadcast results, the completed "Pi 2" has achieved nothing, but at the beginning of the series, the setting of the previous movie's top student Qian Sanyi suffering from depression dropping out of school made Many old drama fans can't react; "Twenty Not Confused 2" is a continuation of "Twenty Not Confused" two years ago. The series has only been aired for three days, and the response is yet to be determined.However, judging from the popularity of "Twenty Not Confused" when it was broadcast in 2020, which was several levels lower than " Thirty Only ", it is really difficult for its sequel to become popular.
What is more worthy of discussion is "Ode to Joy 3". Story on the 22nd Floor, which takes over the previous work Halo and returns five years later, has recently caused a lot of complaints. Because the five heroines have been changed, the audience first needs to get familiar with the new characters, but after getting familiar with it, they found that from the characters to the plot settings to the relationship between the girls. There are too many points worthy of criticism in "Ode to Joy 3".
The social and female issues that were previously effective in the first and second parts of " Ode to Joy " suddenly failed - so far, "Ode to Joy 3" has dealt with candid photography, sexual harassment, the pain of the original family, etc. in the plot Hot-button issues that women do encounter in real life were discussed, but they didn't elicit many likes. On the contrary, it received a low score of 4.7 on Douban due to the unlikable and ungrounded protagonist, and this score is already the lowest score among Noon Sunshine’s works in recent years. Although
is not a second-generation drama, the remake of the urban drama "The War of the Roses" (a remake of the American drama " The Good Wife ") is not much better - from "dermabrasion filter" to "God returns" "Getting off work when the law firm is on" has caused widespread complaints. Of course, Douban's score of 5.2 is still better than "Ode to Joy 3".
"Chain of contempt for watching dramas" is a hot search topic
The truth is the absence of hit dramas
Without a real hit that can convince everyone, a short essay on the chain of contempt among fans will naturally take off. This week, “netizens’ photos of the new summer drama’s contempt for each other” hit the hot searches.
Jimu News reporter observed that the "drama-watching despise chain" has even been made into a clear picture by netizens, and there are several different versions of the picture. In the "1.0 version", the relationship between the three costume dramas "Brilliant Star", "Agarwood" and "Canglan Jue" is that they "look down upon each other", but they absolutely despise "Icy Rain and Fire"; in the "2.0 version" , "Brilliant Star", "Canglan Jue" "Look down on each other", Yang Zi's another Waterloo work "Agarwood Like Chips" is despised by both. Of course, the bottom of the contempt chain is still "Ice Rain and Fire"...
The real situation of summer dramas currently being broadcast is really like "drama chasing and contempt" Chain" shown? After interviews and statistics, reporters from Jimu News found that among viewers who have watched the above three costume dramas at the same time, "Canglan Jue" has relatively high ratings. Most of its praise comes from the alternative setting of the story "The Big Devil and the Little Fairy" and the ambiguity of the male and female protagonists. CP feeling; "Agarwood Like Chips" received the lowest rating. Yang Zi, who was once highly praised for her acting skills, finally fell into the doubt of "stylized routine acting".
Should the bottom of the contempt chain be "Icy Rain and Fire"? Some viewers mentioned that it is not fair to compare anti-drug criminal investigation dramas, which have a more niche audience, with summer costume dramas. But they also admitted that "Ice Rain and Fire" has not yet exploded with the same level of attention as " Icebreaker ", and it is limited to closed-loop communication within the fan circle.
"The release of the Contempt Chain and the disputes among fans are actually precisely because there is no absolute winner in this summer season. Everyone thinks that the drama they like is good, but it cannot convince others." In an interview with a reporter from Jimu News Audience "Mulidou" said frankly, "A drama that is really popular and popular does not need to be deliberately Let’s fight for it.”
(The pictures are all public materials from the current drama)
(Source: Jimu News)
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