Mango Channel This year seems to be a bit "unfavorable".
As soon as the " Entertainment Ban " bell rang, its flagship variety show " Happy Camp " immediately ceased operations. After a lot of struggle, it transformed into " hello Saturday " and accepted the market review in an awkward manner.
I don’t know if it’s because “the old relationship is unforgettable” or because it’s “adding insult to injury”. Anyway, no matter how hard it tries, the voice of doubt never stops.
complained about Xiaoyang: Letting a robot be the host of a program really lacks flesh and blood and emotions, "This is the stupidest behavior."
In fact, Hunan Satellite TV took great pains. needs to know that this machine host comes at a sky-high price: the cost per second may exceed 10,000 yuan.
I miss Xie Na Wu Xin, complaining about the new host: Xie Na is not here and Feng Xi is away! Not enough? Cai Shaofen together! Not enough? AI comes together!
had some complaints: "The theme, content and guests of the show are all surprising", "It's really disappointing", "The format of the show is just a change of soup without changing the medicine, there is nothing new, and it is different from the previous Kuaiben It’s the same” “Invite a few guests in each issue, then play games and have awkward chats at the end.” Although
continues to receive bad reviews, fortunately its ratings are pretty good, and it has also been favored by "People's Daily", "Guangming Daily", and Xinhuanet .
But in the second season, even the ratings have been declining, and no episode can exceed 0.6%.
html On July 23, "Hello Saturday" ushered in its first show of the third quarter. Willcontinue to languish, or will it create highlights and surprise the audience?
is a big test for , He Jiong, and Mango TV.
Just when Mango TV was in panic, "Hello Saturday" came out of nowhere.
The ratings for the first episode of the third season were gratifying. It directly took the first place in the ratings of national satellite TV variety shows during prime time, and gained a new "good start" for Mango Channel.
Even before the show started, it had already received more than 140 viewers. Hot search, it really became popular before it was aired.
highlights, "Hello Saturday" is finally "back to life"!
one, member
with its own traffic has to say that Mango Channel really understands the market demand and understands the psychology of netizens best.
Xiaoyang, who was criticized by the audience, has disappeared; and the 21-year-old beautiful host Feng Xi has become the only member of Mango Channel besides He Jiong.
On the one hand, Feng Xi is well recognized by the audience; on the other hand, after experience in the first two seasons, she can indeed play a stage role and cooperate with He Jiong to promote the program with ease.
Teacher He still serves as the host. After all, he is the soul of "Hello Saturday".
In addition, there is also Tan Jianci whose fans have increased several times with the suspense drama " Crime Hunting Illustrated Book " which has set off topics and frequently appeared on hot searches. The popularity remains high and his popularity has skyrocketed. His fans have doubled;
has Peking University academic master and famous Talk show actor Li Xueqin .
This seemingly inconspicuous girl has many fans, with 10 million fans on Douyin alone.
Moreover, she is also a popular figure in major media and major variety shows. Even the stars who have appeared in variety shows together like her.
has crushed Guo Degang , Yue Yunpeng , Qin Xiaoxian , which ranks first in the popularity list of Deyunshe ;
has been defeated by South Korea Wang Hedi ;
Of course, the most surprising thing for netizens is that Yang Zi has become the permanent resident of "Hello Saturday" Guests.
How popular is Yang Zi?
Hunan Broadcasting Station issued an article on July 4 mentioning the third season of "Hello, Saturday", which had not yet been officially broadcast.However, in just two days of recording, there were more than 20 hot searches on the Internet, and almost all of them were related to Yang Zi.
It is human nature to dislike the old and love the new. Fresh faces are a powerful tool to attract netizens.
What's more, this is a group of extremely popular celebrities.
They laid a solid foundation for the popularity of the program.
2, colorful and interesting content
A green stage, a graceful woman, a gorgeous cheongsam, an oil-paper umbrella above her head, and a soothing dance.
Xu Song is here, and the music is gentle as he opens his mouth. Feng Xi couldn't hide his excitement and cried "Qingming Rain".
This doesn’t count. Then came "No Makeup", "Half City of Smoke" and "Thousands of Baidu", a medley of classics that set the audience ablaze.
Then, hundreds of fans sang "No Makeup" together, turning on the tear-jerking mode.
A netizen lamented, "I am a grown man and I can't even hold back my tears."
Wang Hedi Yu Shuxin Hot Dance "Dangerous Party". One is youthful, the other is sexy; one is charming and sentimental, and the other is heroic.
The stage is filled with sweetness and restlessness between lovers.
Also, Li Xueqin fought Zhao Xiaotang Yu Shuxin to win the title of "Number One Sweetheart", inspiring the world that fat girls also have spring.
Instead of worrying about appearance, it is better to improve your temperament, enhance your abilities, and cultivate your temperament.
After all, although appearance has the charm to fascinate all living beings, what really impresses people must be something else.
's poem "Like Someone" mentions that communication between people "starts with appearance, falls into talent, and is loyal to character."
There is also Teacher He’s explanation of “sweetheart”:
“ Cyndi Wang boys and Cyndi Wang girls not only represent sweetness, but also maintain an optimistic and positive attitude when life goes smoothly or when they encounter difficulties, and the corners of their mouths are always upward. ”
To grasp the soul of the program, you need to output the correct values.
Because the content determines the height of the program.
It needs to be both entertaining and inspiring; it must be both refreshing and entertaining, and this is the meaning of the program revision.
3, Retro and Nostalgic Ace Theme
Recently, the song " loves you " set off a wave of "Cyndi Boys" and also set off a collective memory of youth.
Nostalgia is not just for the elderly. Weibo once conducted a survey and found that some people born in the 1990s became keen on watching classic movies.
Why?
The pace of life is too fast, and there are too many uncontrollable anxieties in reality. Some people born in the 1990s have also entered their thirties. The struggles in the workplace, interpersonal relationships in life, support for the elderly and children at home, and conflicts between husband and wife all put pressure on them from different angles.
Sometimes, I feel sour but have nowhere to express it. Appropriate nostalgia can relieve inner depression.
Mango TV, known as "the most understanding of young people", seized the favorable opportunity and played the "retro" trump card just right.
The theme of the third season of "Hello Saturday" is "Retro and Memories". To this end, the program team also "spent huge sums of money" to build an "old street" filled with the atmosphere of the early 21st century, recreating the clothing stores, video stores, tea shops, "photo sticker" shops, canteens, etc. street view.
Coupled with the magical reproduction of original music by guests such as Cyndi Wang, Yang Rong, Times Youth Group and other guests, the youthful memories of a group of people were instantly awakened.
Therefore, as soon as the first episode of the third season was aired, it turned the tide and swept away the sluggish atmosphere, locking in the top ratings list.
He Jiong and Mango Tai can finally feel relieved.
With the blessing of many highlights, "Hello Saturday" was finally "resurrected".
