Fashion endorsements and advertising blockbusters are no longer the exclusive domain of young idols
In the years the rise of the fandom, fashion resources have become a must-have for celebrity fans from all walks of life.
What determines star status is not an excellent masterpiece or an authoritative industry award
but how many brand endorsements you have received
What is even more ridiculous is that even within the brand endorsement, prefix Title The difference between the words may lead to widespread siege and abuse.
What is the difference between "Ambassador" and "Guest"
?
I don’t know
but I know what they have in common:
They all want to cut as many leeks as possible
As the saying goes, if the strength is not enough, fashion will come to make up Whether
can win the three gold medals in the film industry is far away It doesn’t matter how many fashion magazine covers you unlock.
As a result, "big name endorsements" and "top idols" seem to have formed a tightly bound situation. While bringing huge commercial benefits, it seems that it is difficult for us to see other types of endorsements.
After all, you have to make money when you come out to hang out!
However, under this big wave, there are still some brands that will find other ways to find spokespersons who are unique in the eyes of the public, and thus become eternal classics.
Old actors are favored
An extremely unfair thing is that
When young idol stars compete for various fashion pie
senior old actors
But it can only remain in the advertisements of various local stations.
Otherwise I just devoted myself to the field of live broadcasting and complained about the misfortune.
Fashion seems to have nothing to do with the elderly.
But now
things are changing.
Loewe will be invited first this year. 85-year-old Anthony Hopkins shot an advertisement for him .
The man-eating devil Hannibal turned into a bag-selling model in his later years.
Is it a distortion of human nature or a loss of morality?
Then, we invited
Takeshi Kitano
A man with countless prefixes
In the movie, he is the most gangster temperament The boss character
Off-screen, he is a grumpy old man who calls Diss people by name
He is the director, Actor, editor, writer, cross talk actor, variety show host, comedian...
has so many prefixes but they all have nothing to do with fashion.
But with great contrast in fashion, he used this set of commercials to prove:
is cool. Being handsome
is not supported by clothes
The temperament after years of tempering
is the most unique thing about these old actors
Just like Shuquan TiancaiAl Pacino tells the story with its still online lens expressiveness You:
"I can charm your parents to death, and I can charm you to death"
Jeff Goldblum, on the other hand, is like those old Koehlers in Shanghai alleys, well-dressed, and going to the Sunset Red Dance Troupe to dance every day ballroom dancing looking for their second spring.
Diane Keaton illustrates with facts:
cool This temperament will not change with age
3-year-old Lucy Liu in Alexander Under Wang's blockbuster, he shouted to young idols:
The late emperor never abolished After
I am still the official palace
Who would have thought that Huppert, who often appeared elegant and noble in the past, would cooperate with the most rebellious Balenciaga .
The problem is that
’s temperament unexpectedly matches
. The biggest significance of this matter is that:
is too considered to be Lady Gaga’s fancy dress
Grandparents can also wear it
Similarly, the current big-name shows are increasingly adapting to the aging trend. trend.
The just-concluded Prada Beijing show not only featured young idols such as Chun Xia, Bai Yufan, Li Yifeng.
There are also senior actors such as Huang Jue, Liao Fan, Hui Yinghong sharing the stage battle
Their steps seem to say:
young people
Don’t be too angry
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