1. In South Korea, where idols are at the bottom, why did Bae Joo Hyun get a top endorsement like Jinro Soju? In 2019, South Korea’s national product “Jinro Soju” officially announced its latest spokesperson: Bae Joo-hyun, the leader of the girl group Red Velvet. As soon as the n

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In South Korea, where idols are at the bottom, why did Bae Joo Hyun win top endorsements like Jinro Soju?

In 2019, South Korea’s national product “Jinro Soju” officially announced its latest spokesperson: Bae Joo-hyun, the leader of the girl group Red Velvet. As soon as the news of

came out, it immediately shocked the entire South Korea. Because this is the first time since the " Jinro " brand was founded 95 years ago that an idol has been chosen as the spokesperson.

According to Jinro’s past style, idols will never catch their eyes. Jinro Soju’s status in South Korea is equivalent to China’s Moutai.

and has a wider audience than Moutai. It is both a national treasure and a national treasure.

According to statistics, it alone occupies 54% of South Korea's soju market, with annual profits reaching 100 billion.

Therefore, the Korean entertainment industry regards the endorsement of Jinro Soju as a symbol of honor, and Jinro himself is very discerning and only chooses popular actors or singers to endorse.

Let’s break down the spokespersons in the past. They are not national goddesses like Lee Young-ae and Ha Ji-won .

are actors like Kim Ah-joong and Yoo Ah-in who made big hits that year.

or else Bird. Phenomenal singers like uncle and iuht4.

As for idols who are at the lower end of the food chain, just save them and don’t even think about touching them.

Unexpectedly, in 2019, Bae Zhuhyun, who was born as an idol, would become the spokesperson without any warning.

Everyone is asking: Why does she have it? Just based on this face:

To be fair, Bae Zhuhyun has not reached the point of unifying Chinese and Korean aesthetics, but Koreans love her looks, and that is enough.

That’s why she can, as a junior, rank among the four most beautiful faces in South Korea with Lim Yoon-ah, Jung Soo-jung , Bae Suzy who debuted in her early years;

That’s why she can be on the hot search list in Korea with a tacky big red flower ;

More importantly, Koreans used to prefer youthful and harmless people like Lim Yoona, but after Bae Zhuhyun became popular, the beauties in the industry in recent years have become bright and noble people like her.

are all so beautiful that they can influence the aesthetics of a country. Naturally, Jinro no longer has any prejudice about whether she loves idols or not, and immediately handed Bae Zhuhyun her spokesperson’s number plate.

But no one expected that this number plate did not stay in Bae Zhuhyun's hand for long.

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Bae Joo Hyun has only been endorsing Jinro Soju for one year, but the brand hastily replaced its former spokesperson IU.

Is her ability to carry goods inferior to IU? Or is there something hidden inside the company?

In November 2014, the top endorser Jinro Soju, known as the "Korean version of Moutai", found IU as its spokesperson, and the two parties continued to cooperate until 2018.

But in 2019, Jinro Soju, which was eager to adjust its brand route, re-selected the popular female idol Bae Joo-hyun as its new spokesperson.

Their cooperation with IU has come to an end here.

But no one expected that as soon as Bae Joo Hyun’s endorsement time expired, the brand couldn’t wait to find IU as the spokesperson again.

Due to emotions and reasons, this operation somewhat disgraced Sister Pei. Let me ask, IU endorsed Jinro and her contract was renewed for almost 5 years.

Why did Bae Zhuhyun break up immediately after one year expired?

Regarding this issue, there have been three theories circulating in the outside world.

The first one is that Bae Zhuhyun's ability to carry goods and her compatibility with the brand are not as good as IU.

Jinro’s promotion concept has always been transparency, purity, and freshness. IU happens to follow this route, while Bae Zhuhyun prefers “strong and bright.”

The evidence that can support this is that the day Jinro announced that IU would be the spokesperson, the stock price immediately rose by 7.28%.

The second type is the "brokerage company problem" given by Bae Zhuhyun's fans. Some fans said that every time Jinro wants Bae Joo Hyun to participate in some brand activities, SM will say that we are an idol and we have to manage our image at all times, so it is not convenient for us to cooperate with you.

If things go on like this, Jinro will feel that Bae Joo Hyun is not easy to take care of, and the contract will not be renewed as soon as it expires.

As for the third type, some Korean industry insiders revealed that the Korean alcohol industry has undergone tremendous changes in the market. Many brands have recalled their spokespersons in their heyday, hoping to consolidate their position in the market and give them a try. Emotion card.

As for the "Dragon and Tiger Competition" in the soju market,

is far more than just IU and Bae Joo Hyun, there are also Jennie and Suzy.

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What Jennie took away from Suzy was not an endorsement, but the crown of the new top performer.

In April 2021, South Korea's second largest soju brand "Chuyu Chule" officially ended its five-year contract with spokesperson Bae Suzy and selected Jennie, a member of the girl group BLACKPINK, as the new spokesperson.

And this is not an ordinary spokesperson replacement, it also symbolizes the opening of a new top class. Because Korea has always had this slogan: Beer for men, soju for women.

Once an actress endorses soju, her status and fame will be recognized.

The "Chuyuchule" that Jennie is endorsing this time is the second largest soju brand in South Korea.

In 2016, it selected "the nation's first love" Bae Suzy as its spokesperson. Suzy is a member of the girl group miss A. After becoming famous through acting, her net worth in South Korea has skyrocketed.

Other female stars can only wear the three primary colors of black, white and gray on the red carpet, but she can slay in Dior . However, flowers never last forever. With the continuous emergence of new players, the market has quietly changed.

BLACKPINK’s Jennie quickly stood out in the Kpop circle with her unparalleled popularity.

Chuyin Chule was eager to transform, so he entrusted this arduous task to Jennie.

However, this recognition also directly planted double hidden dangers for Jennie.

is first of all the dissatisfaction of veteran fans.

Many people believe that Chuyun Chule’s popularity back then was not as good as it is now, and it was only through Suzy’s fame that it gradually seized the Korean soju market. Now that Suzy has passed her prime, she needs to change her spokesperson. What does this mean?

So some sentimental fans shouted that they would never buy their soju again from now on.

The second is the fight with IU.

Chuyin Chule’s strongest competitor in Korea has always been Jinro.

Jinro’s spokesperson is IU, and the two parties have cooperated successfully, so Jennie will definitely be compared together.

Although whether a product is popular or not is not entirely the responsibility of the spokesperson, the spokesperson often has to bear the greatest firepower.

Perhaps this means that if you want to wear the crown, you must bear its weight.

has received such a great endorsement, but what impact can a few rumors from the outside have on it?