More than 30 new films including "You Are My Spring", "The Great Detective", "Mozart from Outer Space", "Out of the Earth" and "Into the Dust" will be released in the summer, covering science fiction, comedy, animation, police and criminals and a variety of themes, making this su

Zhejiang News Client Reporter Shen Tingyu

The 2022 summer movie market has kicked off. More than 30 new films including " You Are My Spring ", " Detective vs. ", " Mozart in Outer Space ", " Out of the Earth " and "Into the Dust" will successively meet the audience in the summer season, covering Science fiction, comedy, animation, police and criminals and other themes make this summer movie market look exciting.

"Life Events" made a strong debut with a box office of over 800 million

In the first half of this year, due to the epidemic, many theaters across the country suspended operations, and the withdrawal and postponement of new films caused the overall box office to cool down significantly after the Spring Festival, which was a significant decrease compared with previous years. . Fortunately, since June, the layout of new films in cinemas has steadily picked up. The average daily box office during holidays and weekends has repeatedly exceeded 100 million yuan, and the box office in June reached 1.92 billion yuan.

The movie "Life Events" received good reputation and box office after its release on the 24th. The cumulative box office has exceeded 800 million yuan, driving the overall market to recover. It is reported that since the film was released nationwide on June 24, its film schedule and box office have continued to increase. On July 2 and 3, the box office exceeded 100 million yuan in a row, providing "continuation" for the Chinese film market, which has been short of power after the Spring Festival. "Electricity" also made a good start for this summer's return.

The film focuses on the funeral industry, but it does not seriously discuss death, but tells how specific people face life. The whole film has a warm temperament, and the genre-based narrative keeps the pace tight and contains many laugh points. Such a realistic-themed work gives consumers a reason to go to the theater.

In addition, another new film "You Are My Spring" that was released not long ago has achieved a ranking and box office ranking second only to "Life Events" and " Jurassic World 3". This star-studded anti-epidemic film uses tender shots to show the perseverance of the Chinese people during the epidemic, bringing healing and encouragement to the audience.

In the past two days, reporters asked many theaters in Zhejiang and found that the attendance rate of popular shows in many theaters has exceeded 50%, and some prime weekend shows have even been sold out early.

As the movie market picks up, many films that were previously announced to be withdrawn are also returning one after another. On June 28, the animated film "Out of the Earth" announced that it would be released on July 16; on June 29, "Into the Dust" directed by Li Ruijun and starring Hai Qing announced that it would be rescheduled for July 8 , this literary film was shortlisted for the main competition of the 72nd Berlin International Film Festival. On July 8, the movie "The Detective", directed by Wei Jiahui and starring Liu Qingyun , Charlene Choi , etc., will be launched in major theaters; on July 15, directed by Chen Sicheng , Huang Bo, etc. The movie "Mozart from Outer Space" starring 2018 Chinese Movies will also be released...

Of course, many theater people also expressed the hope that more blockbusters will be "airborne" in the summer season in the future to help the film market fully recover.

We want science fiction! Looking forward to more hits in the summer season

Based on past experience, the summer season often contributes an average of about 25% of the annual ticket sales. It is the period with the best chance of earning tens of billions in box office besides the Spring Festival period.

According to Maoyan Professional Edition, as of June 30, there were only 46 films scheduled for this summer. Compared with 2021, which is known as the coldest summer season, 142 movies were released during the same period, and leading movies with a box office of over 1 billion such as " Chinese Doctor " and " Fury·Serious Case " were released. The existence of

's summer schedule relies on the emergence of hot hits that are discussed by the whole people. For example, in the three years before the epidemic, "Wolf Warrior 2", " I'm Not the God of Medicine " and " Nezha: The Devil Boy Comes into the World " appeared respectively. The summer season contributed 5.6 billion, 3.1 billion, and 5 billion box office. However, among the new films that are currently scheduled to be released, judging from the data on the ticket sales platform, even if they are produced by leading production companies, they have not shown the appeal of leading films.

Industry insiders said that the release of many films can certainly give the film market a good recovery momentum, but to restore the film market to its former glory, more blockbusters are needed to rescue the market.

Among the new films currently scheduled for summer release, the most popular ones are "Mozart from Outer Space" released on the 15th of this month and "Out of the Earth" released on the 16th.

"Mozart in Outer Space" is directed by Chen Sicheng again after the " Tang Detective " series, creating an "Outer Space Trilogy" with science fiction elements. The cast of the film is equally strong, with Huang Bo and Rong Zishan playing the roles of "enemies and father and son." The family is in chaos because of their piano lessons, and the appearance of the mysterious alien "Mozart" causes frequent accidents for the family. The setting of "Cute Creatures Come to the World" is very similar to Stephen Chow 's Yangtze River No. 7 and Xu Chengyi 's " Monster Hunt ". The high box office of these two films also shows that the sci-fi and comedy genres are The movie has a lot of popularity among the audience during the summer vacation.

Animation-themed movies are also popular. The film "Out of the Earth" is the first work in the "Chinese Science Fiction" series produced by Guangguang Caitiaowu, which has launched " Big Fish Begonia " and "The Great Guardian". It is adapted from the "milestone hot-blooded Chinese comic". The animated series " Star Travels " is a rare domestic science fiction animated blockbuster. The film tells the passionate story of how young protagonists such as McDonald broke through the "sky wall" when the earth was completely blocked by alien civilization. It gathered thousands of top animators and spent 6 years polishing it. Its exquisite and smooth hand-painted style is unique among CG animations.

There are two more Hong Kong movies released in July this year. "Detectives" is written and directed by Wei Jiahui. It tells the story of the police crime squad, the mentally ill "Detective Detective" and a group of highly intelligent criminal gangs known as "Detectives". The scenes are hot and the plot is complicated and confusing. There is also a battle between good and evil. Both enemies and friends, it has the character of Hong Kong films at their peak.

The other film is " Seven-member Band " co-created by Tsui Hark , Johnnie To , Hui Anhua and other 7 directors. It will be released in the mainland on July 29.

In addition, although Happy Twist 's potentially hit works "Super Family" and " Alone on the Moon " have not yet been finalized, the number of people who want to watch it on Maoyan Professional Edition has exceeded 590,000 and 360,000 respectively, and it is expected that Arriving in summer theaters.

Industry insiders said that as theaters in Shanghai and other places resume work one after another and the epidemic gradually stabilizes, the operating rate of theaters nationwide is expected to continue to rebound, which will provide good box office support for blockbuster releases. It is expected that more films will catch up with the "movie viewing wave" set off by "Life Events", bringing hope to the film market in the second half of the year.