Text│ Guduo Data Research Institute’s costume drama "Meng Hua Lu" starring Liu Yifei and Chen Xiao had its VIP finale yesterday. This is the first costume drama for the fairy sister Liu Yifei to return to the TV drama field after many years, so it caused great excitement on the e

The Weibo index of "Meng Hua Lu" reached a peak of 10.93 million on the fourth day of its broadcast (June 5). During the broadcast, the average Weibo index of the show exceeded 4 million. Both of these data are the top level of domestic dramas in 2022.

From the official announcement on May 31st, to the official launch on June 2nd, and to the VIP completion on July 3rd, topics related to "Menghualu" have been on the hot search lists of major social platforms during this period.

Looking at the many hot search topics among viewers, the most outstanding performance in data is the content related to Gu Panshenghui's CP, including hot search terms: Meng Hua Lu's ultimate love pull, Liu Yifei and Chen Xiao's kiss scene, Gu Qianfan saving Zhao Pan'er, etc. With the emergence of this pair of CPs, starting from June 3, the Weibo index also has data on the keyword "Gu Pan Shenghui". Its highest Weibo index is nearly 1.5 million, and the average Weibo index is also 50 More than ten thousand.

During this period, "Meng Hua Lu" had a Weibo topic reading volume of 14.3 billion and a discussion volume of 7.31 million, which also reached the highest level among domestic dramas.

Let’s look at the user portraits of "Menghualu": ​​the audience of the show is between 20 and 29 years old, accounting for 42.8%; followed by the audience between 30 and 39 years old, accounting for 35.3%, and the sum of the two is as high as 78.1%. In terms of gender distribution, female viewers accounted for 78.3%, accounting for absolutely the mainstream. This also shows that "Menghualu", as a costume idol drama with female inspirational themes, has a young and feminine audience.

The heroine’s design controversy lowered 0.5 points?

Looking at word-of-mouth, "Meng Hua Lu" has set a number of Douban annual domestic drama records: has the fastest score this year, with a high Douban score of 8.1 in just 4 days after it was aired; as of June 8 , the Douban score soared to 8.8; by the day after VIP ended on July 4, the Douban score of the show was also as high as 8.3, of which 4 and 5 stars accounted for over 80%, and the number of people who rated it was close to 600,000. With such a high reputation and so many ratings, "Menghualu" can be said to be the highlight of domestic dramas in the first half of 2022.

This section will make an inventory analysis from the most commented points by Douban netizens in "Menghualu".

First of all, the most discussed part among netizens and the most controversial part of "Menghualu" is the adaptation of the heroine's character. especially focuses on the heroine Zhao Pan'er's character design, which was changed from the original "Flower Girl" to "Teahouse Girl". It is always emphasized The plot of "resigning one's nationality and becoming a good person" caused netizens to complain that "modern people are not as tolerant of stains as the ancients", "the essence of the drama that has been removed is that Feng Chen Nu saves Feng Chen Nu", "misinterpretation of Guan Hanqing Feng Yue saves Feng Chen" "wait.

But at the same time, some netizens said, "The adaptation of the original work is and the second creation is , which is closer to the real society." The embodiment is that the heroine is guarding her self-esteem and self-confidence." However, judging from the comments from both parties, still accounts for the majority of negative comments about "taking the dross and removing the essence."

"Meng Hua Lu" Douban short review keyword word cloud picture

Compared with the controversy caused by the character design, 's attention to the CP line of the male and female protagonists in the drama is the main reason why Douban netizens rated the drama as a high star. netizens unanimously praised "Gu Pan Sheng Hui" as "advanced love for adults", with comments such as "The feelings captured are beautiful, subtle and passionate", "It's really great without industrial saccharin", "The silent eyes under the moon, The encounter across the screen, the parting on a rainy day, the special romantic delicacy of a female director, etc., are all praises for the emotional line.

Another part of the praise is mainly focused on the starring in the play. Among them, netizens praised the appearance of the two leading actors Liu Yifei and Chen Xiao for a large proportion. For example, "One has sharp eyebrows and starry eyes, and her eyes are very good at acting; one is stunning in the world and has beautiful eyes." Among the three female protagonists Liu Yifei, Liu Yan, and Lin Yun, Liu Yan has been highly praised for her performance. Most Douban netizens praised her solid line skills, and even said "Liu Yan has the best lines."

In addition, other positive comments about the drama include: the plot is close to reality, such as "I finally saw the person with injuries on his face after falling", the plot is compact and not procrastinating, and "Girls help girls" is a drama about real women pursuing careers. , Neither humble nor arrogant in a patriarchal society. Regarding the picture quality and service of "Menghua Lu", the comment section has unanimously praised it.

"Meng Hua Lu" is a hit, how to motivate actors to get out of the industry?

"Meng Hua Lu", which has repeatedly set various records for domestic dramas of the year, what kind of impact has it had on the actors? Based on data from major social platforms and search indexes, Guduo Data Research Institute has summarized the actors who have made the most significant improvements thanks to this drama.

First of all, the male and female protagonists Liu Yifei and Chen Xiao are both actors with high national popularity. They have been in the industry for many years and have starred in many high-profile film and television works. Based on various data, the two actors have established a basic audience base for "Meng Hua Lu" that is suitable for both men and women, old and young. At the same time, the popularity of "Meng Hua Lu" has also raised the national popularity of the two actors to a higher level. It can be said that "Menghualu" and Liu Yifei and Chen Xiao have achieved mutual success.

"Liu Yifei's first TV series broadcast as an adult", as an important marketing point in the early stage of the series, this topic not only dominated the hot search lists on major social platforms, but also focused the audience's attention on the immortal who has not been released for a long time. On my sister.

According to the micro index, on the first day of the premiere of "Meng Hua Lu", Liu Yifei's personal micro index was as high as 3.27 million, almost twice that of Chen Xiao. During the broadcast of the series, Liu Yifei's personal micro-finger peak reached 7.51 million. From the data point of view, is a real front-line big spender. shows that Liu Yifei is the absolute guarantee to lead the audience into the "Meng Hua Lu".

And such high-level data performance continued until the end of the play. Today, the official Weibo account of "Meng Hua Lu" released a short farewell video for all members. Among them, the number of likes on Liu Yifei's farewell video is almost as much as the cumulative total of other supporting actors.

Compared with Liu Yifei's personal popularity in terms of stock and increase, Chen Xiao's popularity is driven more by the "Gu Pan Sheng Hui" CP. According to the micro index, after the first week of the update of the series, Chen Xiao’s personal micro index reached a peak of 7.36 million on June 5. On this day, the micro index of the keyword “Guanwanshenghui” also reached a small peak. Subsequently, the trend of Chen Xiao's micro-finger was basically consistent with "Gu Pan Sheng Hui".

At the same time, in terms of the individual popularity of the actors, "Meng Hua Lu" is the work that has attracted the most attention to the actors of the show in recent years. According to the Baidu search index, during the show's broadcast, Liu Yifei's 100-cent index peak reached the highest in the past five years, at 218,000. Before that, when the Hollywood blockbuster " Mulan " in which she starred was released, its 100-index peak reached 218,000, the highest in the past five years. The peak value is only 42,000.

Similarly, Chen Xiao's peak index number in the recent period was 133,000, and even exceeded the data during the broadcast of another hit drama " That Year the Flowers Bloomed and the Moon Was Full" in which he starred.

Among the supporting actors, the one with the highest popularity is undoubtedly the "paid star chaser" Xu Haiqiao. Both the number of fans of the drama on Weibo and his overall personal nationality have been greatly improved. After the series started airing, the Xu Haiqiao micro index increased by as much as five times. In the online live broadcast event hosted by on June 2, #Xu Haiqiao Chasing Stars Are Worthless Looks quickly became popular, and its highest Baidu search index was as high as 82,000. After the membership of the series ended, Xu Haiqiao's average 100-digit index increased to 17,000, almost tying Liu Yan (before the series was broadcast, Liu Yan's 100-digit index was three times that of Xu Haiqiao).

The second most popular actor is Daixu , the actor in Chi Yanei. Compared with Xu Haiqiao, Dai Xu's high popularity this time relies more on the lovable role he perfectly interpreted. Although from the search index, Dai Xu's search improvement is not as obvious as Xu Haiqiao's, the audience's love and attention to the character Chi Yanei is obvious to all. In the farewell video of all members released on the official website of "Menghualu", Dai Xu personally received 91,000 likes, far exceeding Chen Xiao's 68,000.

The popularity of several other actors has increased, which is more a reflection of the popularity of 's "leading people through drama" .

includes the second female lead Liu Yan. As Douban netizens commented above, "Meng Hua Lu" made the audience more recognized for Liu Yan's acting skills. and "Zhilian Recruiting CP" played by Guan Yunpeng and Li Muchen . The popularity of the two also made the audience begin to examine the past works of the two actors, allowing more people to pay attention to them.

looks back at the final data of "Meng Hua Lu" and found that its broadcast performance, word-of-mouth evaluation, audience sentiment, and actors' participation in the industry all showed an overall positive and upward trend, which also made the drama a veritable "domestic drama" this year. Quad Warrior”. Although there were some twists and turns in public opinion, the overall shortcomings were still intact.

From the novel theme cuts, appropriate casting to the wonderful CP line shaping, etc., the success of "Menghualu" in all aspects will surely become a new reference benchmark for the industry.

Similarly, Chen Xiao's peak index number in the recent period was 133,000, and even exceeded the data during the broadcast of another hit drama " That Year the Flowers Bloomed and the Moon Was Full" in which he starred.

Among the supporting actors, the one with the highest popularity is undoubtedly the "paid star chaser" Xu Haiqiao. Both the number of fans of the drama on Weibo and his overall personal nationality have been greatly improved. After the series started airing, the Xu Haiqiao micro index increased by as much as five times. In the online live broadcast event hosted by on June 2, #Xu Haiqiao Chasing Stars Are Worthless Looks quickly became popular, and its highest Baidu search index was as high as 82,000. After the membership of the series ended, Xu Haiqiao's average 100-digit index increased to 17,000, almost tying Liu Yan (before the series was broadcast, Liu Yan's 100-digit index was three times that of Xu Haiqiao).

The second most popular actor is Daixu , the actor in Chi Yanei. Compared with Xu Haiqiao, Dai Xu's high popularity this time relies more on the lovable role he perfectly interpreted. Although from the search index, Dai Xu's search improvement is not as obvious as Xu Haiqiao's, the audience's love and attention to the character Chi Yanei is obvious to all. In the farewell video of all members released on the official website of "Menghualu", Dai Xu personally received 91,000 likes, far exceeding Chen Xiao's 68,000.

The popularity of several other actors has increased, which is more a reflection of the popularity of 's "leading people through drama" .

includes the second female lead Liu Yan. As Douban netizens commented above, "Meng Hua Lu" made the audience more recognized for Liu Yan's acting skills. and "Zhilian Recruiting CP" played by Guan Yunpeng and Li Muchen . The popularity of the two also made the audience begin to examine the past works of the two actors, allowing more people to pay attention to them.

looks back at the final data of "Meng Hua Lu" and found that its broadcast performance, word-of-mouth evaluation, audience sentiment, and actors' participation in the industry all showed an overall positive and upward trend, which also made the drama a veritable "domestic drama" this year. Quad Warrior”. Although there were some twists and turns in public opinion, the overall shortcomings were still intact.

From the novel theme cuts, appropriate casting to the wonderful CP line shaping, etc., the success of "Menghualu" in all aspects will surely become a new reference benchmark for the industry.