Two days ago, “ESO boy group” appeared in the hot search for no apparent reason. It turns out that some Internet celebrities who have a striking image of celebrities imitated the boy band "EXO" to gain attention on the short video platform.
On the evening of June 30, a reporter from Red Star News contacted its member "Lu Sha". He said: "Our original intention is to make everyone laugh while making a living. If it causes dissatisfaction among fans or the public, we are willing to sincerely Apology: Sorry.”
Red Star News reporter learned that all members of the ESO boy group work in the Internet industry and make money from short videos. However, the ESO boy group, which simply imitates their looks and clothing without any skills, and relies solely on ugliness and ugliness, will inevitably face elimination soon.
ESO boy group
ESO boy group apologizes: If it has caused dissatisfaction among fans or the public, I'm sorry
Huang Zicheng, Lu Ha, Wang Erbo, Yi Yang Qianxi, Quan Kulong, Wang Junka, Lu Ha, Huang Zibin, Guli Nezha, Guan Xiaotong...all the members of the ESO boy group imitate the names of popular artists at the moment, and try to be as close as possible in appearance and dress. The group began its activities on the short video platform in March 2021, focusing on imitation shows. Among them, at the beginning of this year, Huang Zicheng was still on the short video platform with Huang Zitao . Huang Zitao encouraged him, "I just watched your video. You have your own charm. I think you should insist on being yourself."
Huang Zicheng Lianmai Huang Zitao
However, after recently being frequently featured on hot searches, while the ESO boy group is gaining attention, negative public opinion has never stopped. "Although this method may cause some people to have some opinions about us, we still hope to let everyone know us through this method." Group member Lu Sha said frankly that before releasing the video, he expected to attract many strange looks. "Our original intention is to make everyone happy and make the audience smile."
Red Star News reporter learned that the members of the ESO men's team come from all over the world, and they are basically all born after 2000. "We came together because of our dreams and worked hard for life. Several of us are working full-time in the Internet industry and have not signed a company." According to Lu Sha, the team's operations are all discussed together and every step is taken step by step. "It's not said who has the right to make the decision. We can put forward ideas on how to shoot the video, refer to it together, and finally make a decision."
Before Huang Zicheng quit the group, there was a hot search. Netizens commented, "Please follow the script." Lu Han said about this , "There is no script. He (Huang Zicheng) just went to take the driver's license test. He didn't have time to be with us, and he didn't want to lose his traffic, so he said he would quit the group and let himself earn some traffic." Indeed, ESO male Tuan first becomes an Internet celebrity through imitation shows and copycats, and then obtains traffic and finally monetizes it.
Girl Group 3unshine
However, if such Internet celebrities do not have special skills, they will soon be forgotten by the public. The former 3unshine girl group debuted as the "ugliest girl group" and was ridiculed by the entire Internet. They spent seven years studying, performing, participating in auditions, and finally evolved. Even if you don't become famous, you can still gain something through your own efforts. As for the ESO boy group, if they just rely on their reputation, they will be instantly lost in the wave of the Internet.
"While making our own lives better, we also want to make everyone happy. We are not just trying to attract people's attention as the majority of netizens say. We are preparing new dances and music. I believe there will be better ones in the future. The work is brought to everyone," Lu Sha told the Red Star News reporter. Regarding being noticed in this seemingly disgraceful way, Lu Sha said, "I am both happy and uneasy. I am happy because we, ordinary people, have received so much attention all of a sudden, but I am uneasy because we are occupying public resources. I feel sorry for this." "We are not hyping up, and if it causes dissatisfaction among fans or the public, we are willing to sincerely apologize."
Lawyer said: If the celebrity's social evaluation has not been reduced due to copycat behavior, it is difficult to claim that the copycat constitutes reputation infringement.
As of press time, Huang Zitao, Luhan , Wang Yibo , Yi Yang Qianxi , Wang Junkai and others have not made any comments on the ESO boy group.So, has this boy band violated the rights of the artists involved? In this regard, Yuan Yong, director lawyer of Beijing Baoying (Chengdu) Law Firm, believes that such "copycat celebrities" attract the attention of "fans" or the public by deliberately imitating the stars' voices, stage movements, etc., in certain specific situations. Under such circumstances, it is difficult for celebrities to obtain relief through specific personality rights.
my country’s personality rights system primarily protects spiritual interests such as personal dignity, and does not focus on protecting commercial interests carried on personality rights. Therefore, behaviors that mainly harm the commercial interests of celebrities without actually infringing on their spiritual interests will be difficult to effectively protect through specific personality rights. "Copycat celebrities" only try their best to obscure their own characteristics but do not directly use the celebrity's name, which does not constitute name rights infringement. If the celebrity's social evaluation has not been reduced due to copycat behavior, it will be difficult to claim that the copycat has constituted reputational infringement.
ESO boy band
Of course, in the entertainment industry, artists’ names (including stage names, pen names, online usernames), portraits, etc. all have huge commercial value. If they are not protected, there will inevitably be infringement or even infringement by “copycat stars”. Fair competition behavior.
Article 923 of the " Civil Code " stipulates that civil subjects may license their names, names, portraits, etc. to others, except where permission is not allowed in accordance with legal provisions or based on their nature. Article 1023 of
stipulates that for the permitted use of names, etc., refer to the relevant regulations applicable to the permitted use of portraits. For the protection of natural persons’ voices, refer to the relevant provisions on the protection of portrait rights.
The above provisions legislatively recognize the commercial use of personality rights and include the voices of natural persons within the scope of protection. In a sense, the Civil Code actually recognizes that voice is an independent new type of personality right. In terms of rights protection, we can refer to the protection model of portrait rights. This is not only a huge legislative progress, but will also have a greater impact on the entertainment industry.
Although the Civil Code adds voice as one of the objects of protection in addition to name and portrait, this provision cannot cover the new phenomena that have emerged in the development of the entertainment industry. In addition to name, portrait, and voice, the behavior of celebrities , performance style, unique costumes, classic lines, props, mantras, etc. Whether such identifiable elements can be protected requires further discussion and research in the legal community.
Industry voice: If you simply imitate and have no skills, you will be eliminated.
It is not surprising that there are so many "copycat stars" of this type. More than ten years ago, "star faces" were very popular. There was a variety show called "Super Imitation Show" that was very impressive. There was even a special imitation show at Hunan Satellite TV 's New Year's Eve concert. link.
But these early imitators not only looked similar in appearance, but also had very profound skills. For example, the imitator Du Yiheng from Sichuan is famous for imitating Andy Lau. But Du Yiheng knew in his heart that he could not continue on this path of imitation. After releasing an album and filming a movie, it wasn't until his wonderful performance as the fourth kid in "Let the Bullets Fly" that everyone remembered him.
Du Yiheng plays the fourth gangster in "Let the Bullets Fly" (third from left)
The members of the ESO boy group are different. Observing their performance on the short video platform and the information revealed in interviews, they have very professional knowledge. Little or even no relevant basis. Just relying on imitating the celebrity's style, clothing, etc. without any personal skills, it is inevitable to be eliminated. According to what Lu Sha revealed, most of the members are born after 2000 and are not studying. It can be inferred that the cultural level of the members is not high.
"They gain traffic on the short video platform by imitating traffic artists. After having a certain traffic base, they can monetize and earn income. If it is as they say, there is no company operation, but just personal behavior and no own skill package. It will be forgotten by the public soon," Li Xiao, a short video platform practitioner, told Red Star News.
Red Star News reporter learned that since last year, the State Administration of Radio, Film and Television has taken the initiative to introduce a series of innovative measures and make a series of institutional arrangements in response to outstanding problems in the short video field. We will comprehensively rectify and rectify the entertainment field, including short videos, strictly protect copyrights, strengthen the responsibilities of platform entities, strengthen industry self-discipline, and build a healthy space for the healthy development of short videos. Short videos have thus entered a stage of strong supervision.
At the same time, at the end of 2021, China Online Audiovisual Program Service Association released the "Online Short Video Content Review Standard Detailed Rules" (2021), focusing on the new manifestations of pan-entertainment, vulgarity and kitsch issues that are highly concerned by society, as well as pan- Typical prominent issues such as the deterioration of public opinion ecology due to entertainment have put forward clearer specific requirements and work guidelines. If the ESO men's group does not fundamentally improve their acting skills, and simply imitates and "favors" popular stars, and repeatedly uses ugliness to gain gimmicks, they will eventually become negative examples.
Red Star News reporter Ren Hongwei, intern He Yanling
editor Duan Xueying
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