On June 30, Andy Lau's official fan platform "Huazi Tiandi" issued a statement of infringement, denying the advertisements and messages on the market about Andy Lau endorsing a liquor. It said that Andy Lau has never and has no plans to endorse this brand of liquor, and has not a

2024/05/0817:15:32 entertainment 1199

html On June 30, Andy Lau official fan platform " Andy Lau " issued an infringement statement letter, denying the advertisements and messages in the market about Andy Lau endorsing a liquor. stated that Andy Lau has never and has no plans to endorse this brand of liquor, and has not authorized any company or individual to use Andy Lau's portrait and name on this liquor product.

also stated in this infringement statement letter, "Only the official website of our company and our holding company 'Yingyi Holdings Co., Ltd.' are designated external distribution channels for Mr. Andy Lau's endorsement information. Our company will take action against the above-mentioned infringement of Mr. Andy Lau's portrait." We will investigate the rights, name rights, reputation rights, intellectual property rights and other civil rights and reserve the right of legal prosecution.”

On June 30, Andy Lau's official fan platform

Subsequently, a reporter from Red Star News searched for the liquor on the Internet and found that its official spokesperson was actor He Zhengjun. There are currently no pictures or texts about Andy Lau’s endorsement. Not long ago, #李伊峰 and his studio were sued by Langsha# which was trending on Weibo. Li Yifeng responded that he has no cooperation in any form with Langsha, nor does he have any cooperation with the picture licensing company claimed by Langsha. The so-called "picture authorization" generally refers to the authorization of stills.

It is understood that some intermediary companies claim to have authorization for the stills of actors and stars from regular film and television companies, and then sell them to brands for tens of thousands to hundreds of thousands. The brands use the authorization as a shield to skirt around the situation. Promotion under the banner of celebrity endorsement. This behavior puts celebrities into being "endorsed" for no apparent reason. Including Sun Li , Liu Tao , Li Bingbing , Li Xian , Yang Yang , Liu Shishi have all encountered similar situations.

"This time Andy Lau issued a statement, it is most likely the same problem. Without knowledge and without any cooperation, the picture was printed on this liquor product. This has infringed on Andy Lau's reputation and other rights." Senior Industry insiders told Red Star News reporters.

It is reported that this is not the first time Andy Lau has encountered "being endorsed". Many years ago, there was a certain water purifier product that used his personal image arbitrarily. Not only did Andy Lau act as a product spokesperson externally, but he also posted photos of Andy Lau in various landing activities. In the end, Andy Lau sued him, seeking compensation of RMB 2.01 million.

column editor: Qin Hong Text editor: Song Hui Source of title picture: Xinhua News Agency Picture editor: Cao Liyuan

source: Author: Red Star News

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