If you look at the playback volume of Mango TV, "Lang Jie 1" opened high, "Lang Jie 2" went down, and "Lang Jie 3" rebounded again and hit a new series high.

2024/03/2901:50:33 entertainment 1717

If you look at the playback volume of Mango TV, "Lang Jie 1" opened high, "Lang Jie 2" went down, and "Lang Jie 3" rebounded again and hit a new series high.

Maoyan Professional Edition data shows that on May 20, 2022, "Lang Jie 3" had 136 million views on the first day it was launched on Friday, 152 million views on the second day, 117 million views on the third day, and cumulative views in the three days of the first weekend. Amount of 405 million.

Yiguan Qianfan (

On May 20, "Lang Jie 3" premiered. We also saw this variety show in the single-day data of Mango TV, or the power of Xinling Boys. It can be seen that the premiere also Around May 20, the number of daily active users increased, and it would last for one or two days. Then it began to decline, but when the next episode starts, this data will rebound and increase.

Entering June, this data fluctuated The pattern is still consistent with that after May 20. Daily activity will increase before and after the broadcast starts.

In addition, we observed the user’s startup and use time of Mango TV throughout the day and found that at 12 o’clock every Friday, the APP is opened Both the frequency and usage time ushered in a small peak throughout the day, and compared with April, the usage time in May was higher than that in April.

It can be predicted that with the current upward trend, in June, Mango TV’s There will also be a new breakthrough in monthly or daily APP activity. But on the other hand, the official poster of "Lang Jie 1" lists 15 major advertisers, and "Lang Jie 2" also has 15 major advertisers. "Lang Jie 3", there are only 7 major advertisers left.

In addition to the program itself, the macroeconomic situation cannot be ignored. In the past two years, the overall advertising revenue of all major platforms has declined.

is in " Wang Xinling Boy" In the day or two when the topic was fermenting, the stock price of mango super media did rise briefly, but looking further, the capital market has become immune to the entertainment industry relying on a single work to hype the stock price. "Lang Jie 3" has not Change the stock trend of Mango Super Media.

In the first quarter of this year, Mango Super Media’s revenue fell by 22% year-on-year, its net profit fell by more than 34% year-on-year, and its non-net profit fell by more than 38% year-on-year. In the first quarter of this year, Mango Super Media’s revenue fell by 22% year-on-year. Media revenue fell by 22% year-on-year, net profit fell by more than 34% year-on-year, and non-net profit fell by more than 38% year-on-year.

Can the variety shows and film and television dramas in the following three quarters bring revenue and net profit to Mango Super Media? What about the growth? You can look forward to ~

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