Cai Xukun went to England to study, Fan Chengcheng smoked indoors? After graduating from even practice, the nine NPC sons went on their own

On November 11th, a group of handsome photos of Cai Xukun among the fallen leaves in late autumn were posted online with the text: "Postcard 4.0." Some netizens broke the news that they were taken by Cai Xukun on the campus of Leeds University. He went to the University of Leeds for music. College study.

It is said that people’s memories are short in the Internet age, but this time, people quickly think of him saying, “I will learn something for a while,” fans are very Quickly further clarified the concept of this "a short period of time", "It is not studying abroad, but studying. I will return to China soon. There will be a new stage in December."

On the same day, Fan Chengcheng was photographed at a restaurant in Shanghai for dinner with his assistant and others. After eating, Fan Chengcheng got up and sat on the bench by the window, suspiciously lighted up a cigarette and smoked. The picture spread quickly on the Internet, and the question from the media was: Will he apologize like Wang Yuan? And the comment of fans defending idol is: What's wrong with smoking? Many celebrities smoke.

As the two iconic figures who graduated from NINEPERCENT, the top-ranking male group in China, they have similar starting points and very different development paths. Now they are pushed into public opinion by different events on the same day. The storm is on the cusp.

All the stories and fanaticism began in 2018's "Idol Trainee". The explosive variety show made the idol industry popular overnight. NINEPERCENT has become a cross-age idol benchmark. Compared with the four returnees, They are classified as Flow 2.0 Generation.

But this is still a group of idols in the early and pre-industrial stage. In terms of personal literacy, personnel management, and the handling of the relationship between passersby and fans, they are still in many aspects. In constant groping.

Exploration means uncertainty.

Even practice has become a thing of the past. NINEPERCENT also officially graduated on October 12th. Cai Xukun and Fan Chengcheng each chose two different directions: one for deep training in music and even going to England to study during the fire, one directly said that music It's not all of him.

The flower road goes separately, and the destiny is also written separately. Pu Shu sang in the song: They have been blown away and scattered on the horizon.

Cai Xukun in the whirlpool of public opinion, Cai Xukun who went to the UK to study

Cai Xukun always knew what he wanted.

From his participation in Hunan Satellite TV's "Go Up!" "Youth", I knew it when I stood with Wang Junkai, who was unknown at the time.

So he will publish the photo on the day when everyone is busy with the Double Eleven shopping spree, and then the photo was recognized by netizens as being at the Leeds Conservatory of Music.

This is the first college in the UK to set up a jazz course. It has a long history, strong strength, and tuition fees. It costs 80,000 pounds a year, which is almost 70 More than ten thousand yuan.

Some netizens broke the news that Cai Xukun did not go out to rent a house like many celebrities, but lived in a student apartment.

And according to the various revelations of his fans and his previous speeches, this should not be a Wang Yuan-style study abroad, but a short-term study.

Despite this, all of this has caused public opinion astonishment, and many people cannot understand. What is the purpose of this popular top streamer?

If I say it is for music, will I be laughed at?

Prior to this, there were too many similar questions in the public opinion field-what else do these young people have besides traffic?

In China’s new-generation idol market, he made his debut as the number one in "Idol Trainee" and once occupied the top spot in the celebrity hot list, "Wait Wait Wait" and "Hard" To Get" and "Pull Up" all three MVs have exceeded 100 million views, sixThe MVs have all played more than 50 million, and multiple live stage plays have also broken 30 million.

"ELLEMEN Ruishi" magazine concluded: "Whether it is a tens of millions of Weibo fans or a super topic, Cai Xukun has far exceeded what his predecessors could achieve in four or five years or even more than ten years. Accumulation has become the fastest super idol in China's entertainment industry.”

But the super traffic Cai Xukun has become the black of the whole network for a long time.

He started from the beginning of the year from leaving the circle to becoming the target of Hupu and B station netizens.

A post in the Hupu community represented by straight men quickly caused controversy-"What level is Cai Xukun becoming the first NBA New Year's New Year ambassador?" ". The

event started from January 30 to February 18 in the NBA’s 8th New Year celebrations. A record 15 NBA teams will celebrate the Spring Festival at their home courts. And Cai Xukun will be the first Chinese New Year ambassador for the artist, and he will be invited to appear together with Antetokounmpo, Lillard and Thompson to shoot a New Year promotional video.

Then the ghost animal area of ​​station B began to spread Cai Xukun's "spoof" video widely.

completely ignited the war with a letter from Cai Xukun’s team.

His fans also started to stand up, accusing the video of personal insults, not simply "playing stalks".

On the other hand, under the prestige, controversy continues.

In the variety show "Ace vs. Ace", Pan Changjiang faced Cai Xukun's photo in the picture-guessing session, and thought for a long time to say "Wu Yifan". Later, Pan Changjiang's Weibo fell, and a large number of Cai Xukun fans' comments poured in, saying "You don't even know Cai Xukun". Later, Pan Changjiang posted a Weibo response to the matter: "Did I do something wrong?...I really don't know. You can't hack me just because you don't know..."

40 minutes later, Cai Xukun commented on Pan Changjiang's Weibo: "Hello, Mr. Pan, you are the predecessor I have always admired. Cyber ​​violence has always hurt people, and many innocent people suffer. We don’t care, don’t let people with ulterior motives. Success.” But what is embarrassing is that Pan Changjiang did not reply to this comment. Instead, he reposted his Weibo saying, “Let our lives return to normal... Have time to spend more time with your parents”.

All these stories make Cai Xukun a typical representative of the traffic generation. People even forgot to confirm what kind of idol he is, or who is Cai Xukun?

But many professionals who have worked with him quickly discovered: This top idol, who has repeatedly passively fallen into the whirlpool of public opinion, is really enjoying music and the stage.

People actually forgot that Cai Xukun, who made his debut as a teenager and is burdened with "100 million" traffic and attention, actually made his debut in "Idol Trainee" Last stand-at the time he terminated the contract with the former brokerage company and faced a claim that could be as high as 320 million yuan, he turned down various drama contracts to prepare for the fight.

In the behind-the-scenes video of a raid on the dormitory of the show, when everyone else was sleeping, he had already got up early to practice dancing. Before the theme song was rated, he would jump from start to night until two o'clock in the morning.

Some staff members said, I don’t think it’s a human life.

Even if he became popular, he has not stopped. After debuting his first personal EP "1", he took care of all the writing and arranging production of lyrics, music, and the shooting and editing of the MV. The shooting angle and plot of the MV were designed by him. For this reason He flew to South Korea to spend a few nights.

Finally, among the nearly 80 singles released by the nine NPCs, Cai Xukun is the king of production and quality with 11 original works. From "pull up" to "Dream", he tried various styles of R&B, POP, and electronic music. In QQ Music, his new album "You"ng" sold more than 7.66 million copies, breaking the two certification records of platform double diamond and palace gold diamond.

He has a great record in music works and commercial value, but the public reputation has fallen into another quagmire.

Since his debut, Cai Xukun has become the most iconic symbol in the first year of idols in 2018. His exquisite makeup and flow miracle together constitute Cai Xukun in the eyes of the public, so that passers-by do not want to know what Cai Xukun looks like.

But from studying in the UK to writing lyrics and music by himself, as a producer, as a MV director, and surrendering his works, what he does is consistent. What this top idol wants to prove is two words :strength.

To enjoy the traffic dividend, we must also meet the pressure and controversy that comes quickly.

If you want to wear the crown, you must bear the weight, and of course Cai Xukun is not the only one.

Will Fan Chengcheng apologize like Wang Yuan? How to become a better idol?

When Cai Xukun wandered among the fallen leaves of Leeds College in the United Kingdom, Fan Chengcheng wore a very loose sweater with white trousers on his lower body, masks covering his face, and a group of staff appeared on the streets of Shanghai.

In a restaurant, Fan Chengcheng feasted and talked and laughed with the staff during the period. After eating and drinking, Fan Chengcheng changed a seat, sat on the bench by the window, and then quietly lit one The smoke began to swallow, and the posture was quite skilled.

After these actions were captured by pictures and connected to the Internet, they quickly caused new waves again.

Before eating, his fans have always called him a "positive energy teenager who doesn't smoke or drink". Now that smoking is filmed, netizens have begun to dissociate themselves with others and urge him to "hurry up and admit his mistakes, just like Wang Yuan." ".

Fans defended him, saying that many celebrities smoke.

The netizen’s response was, “Smoking is understandable, but indoor smoking is really wrong”.

At this time, Fan Chengcheng may miss the "Brother, you can do it" in "Masked Singer Guessing".

After revealing his face, he bluntly said: Because he wanted to sing his favorite song, he came to this stage.

Put on a mask and you can be yourself, sing the song you want to sing, and you can wear a mask without being recognized by the public, and do what you want to do, but Fan Chengcheng who smokes does not wear a mask.

In Tuan Zong "Limited Memories", every member of NINEPERCENT was asked the same question-"How much does music account for in their future plans?"

Almost everyone said that music is All of myself.

Only Fan Chengcheng gave a different answer, saying: "Music is no longer my everything."

In the past year, Fan Chengcheng has appeared in "Running Brothers", "Daughters' Boyfriends" and "Oh, Good Body", and showed his variety sand sculpture attributes, which is different from Cai Xukun's being mocked at station B , His real and natural video clips from time to time suddenly dropped and became popular at station B, which became a source of happiness for many viewers.

In addition, he will also appear in TV series "Spirit" and other drama series, although his costume photo is "too ugly" and "styling persuasion" Relentlessly vomit. But the Reuters photos that came out in the later period reversed the wind to a certain extent.

This is an active choice because he is not bad in singing. On the stage of "Idol Trainee", Li Ronghao, who is always picky about music, listened to Fan Chengcheng's singing and said: "Fan Chengcheng, how do you sing so well, I always thought you could not sing, I didn't expect to sing so well." On the stage of "Masked", Wu Zongxian gave a similar evaluation.

But he unhesitatingly launched a diversified development strategy, which means more critical and questioning, especially Yi Yang Qianxi Xiao Zhan has established a new flow acting standard, idol filmingIt is bound to be scrutinized by more outsiders.

In a sense, Fan Chengcheng needs to bear more controversy than others. Every post about Fan Chengcheng has a bunch of keyboard guys shouting similar complaints.

The reason for curse is often inexplicable.

Fan Chengcheng said in the program: When I was young, people might not know whether I was a younger brother or something, so at that time, I was already very skeptical. Now I don’t want to live under the protection and shadow of my sister. Everyone knows singer and trainee Fan Chengcheng, but not Fan Bingbing's younger brother Fan Chengcheng.

But he has been trying to get rid of doubts, but because of a smoking action, he is once again into public opinion questioning.

"Idol Trainee" director Chen Gang once said, "The fan base that the show accurately locates is the post-95s and post-00s. This group has very clear requirements for values. It is the individual idols that really make them pursue and rely on. Charm, words and deeds, and values.”

is just that, and the weight of the personality will definitely affect the fate of these idols.

The assembly call of public opinion questioning has been sounded. Next, let's see how Fan Chengcheng completes the next crisis public relations.

Flow 2.0 generation: the future of young Schrodinger

In general, whether Cai Xukun or Fan Chengcheng, they have caught up with the craze of the flow 2.0 era, and thus opened an uncertain future.

On April 6, 2018, after a fierce competition, they stood out from the 100 contestants of "Idol Trainee" and were promoted to their debut by national producers. That night, the sky full of ribbons and sequins flying on the stage of the group, the flow will pave the way for them in the future.

However, the limited group's brokerage company lacks operating experience, and coupled with multi-party interest games, the membership time is less than one-third, which is the "most difficult group in the world".

But on the other hand, they are still the ones who have enjoyed the biggest dividend of the new model. This series of disputes is a clear proof: disputes are also traffic.

To a certain extent, both Cai Xukun and Fan Chengcheng are looking for the methodology of the idol in the 2.0 era to prove to the public that they are a common goal, but they have different paths.

Cai’s direction is obviously to dig deeper into music. Until now, his career has not expanded to film and television, but has become the most concentrated and focused on music among the nine.

and Fan Chengcheng is a full-scale attack on music, variety shows, and film and television.

Their future seems to be an experiment.

and the common challenge before them is: how to carry the fans' expectations for "perfect personality", and how to face the pressure from the public aesthetics?

Among them, it is not difficult to find a self-consciousness that they try to get rid of the shackles of idols. Flow artists are used as tools for the realization of the business team behind them, and long-term development is often ignored. Cai Xukun chose to study in the popular period, which is a kind of resistance. Fan Chengcheng smokes, maybe another kind.

But the story continues, because the new generation of traffic has started. With the launch of the three male group selection programs "In the name of the group", "Youth with you" and "Creation Camp 2019", another generation of traffic is crowded. Enter the battlefield and start sharing cakes.

The traffic began to decline rapidly. When the tide receded, only the traffic with clear positioning, successful transformation and keeping the set of people from collapsing can become the final winner.

No one wants to see them fail. The market and the industry are eager for the nine graduates of NINEPERCENT to become a successful sample that can be replicated, hoping to use it to verify the success of the traffic 2.0 era, but They must find their next stage.

This position of top idol is really not that easy to sit. It involves traffic transformation, career choice, crisis public relations, and the ultimate success or failure is a test of strength and luck.When Cai Xukun and Fan Chengcheng become the top performer, he must have enough stamina and mind to bear its weight.

And all this success or failure, only time.

When the flow 2.0 generation is on their own, they all have to face Schrödinger’s future.