The National Day holiday that just ended is a bit "different" compared to previous years. From the perspective of audience sentiment, patriotism and family and country sentiments are unprecedentedly high, giving birth to mainstream movies, TV series and related topics. For example, "Changjin Lake" squeezed into the 3 billion box office "club" within 6 days of its release; Hunan Satellite TV As the leader of provincial satellite TV, it has forward-looking adjustments to platform strategy and layout, and upgrades the focus of competition from a single viewing level to a multi-dimensional evaluation system that meets user needs, caters to public sentiments, competitive strategies, and platform strategies to create a series TV events. During the November period, Hunan Satellite TV still ranked first in the provincial satellite TV with a relatively high advantage on the smart TV side where users were younger and more elite. For example, Hunan Satellite TV ranked second in terms of share in the massive source data CCData. Nearly 60% in Zhejiang.
The new slogan "Youth China" was launched to deepen the brand thickness and further clarify the responsibility of Hunan Satellite TV and the platform positioning led by youth culture. Under the influence of the "Clearness Action", the entire film and television industry has ushered in brand-new changes, and Hunan Satellite TV has made subversive innovations with the courage of self-innovation. On the one hand, it demonstrates the channel’s responsibility and understanding of its own party media attributes, and the pursuit of content and channel positioning beyond local satellite TV. On the other hand, it also highlights the channel’s platform positioning, not only keeping up with the pulse of youth, but also Responsibility and confidence to lead a new wave of innovation, and clearly put forward the slogans of anti-suspension, anti-water injection, and anti-flow, so that the youth culture can be more grounded.
Deeply cultivate the youth culture, launch a new virtual host "Xiao Yang", strengthen the brand temperature, not only shorten the distance with the audience, but also become an important starting point for the spread of power. On October 2, as soon as the host "Xiao Yang" was launched, he quickly reached the top of the Weibo hot search. From the audience's feedback, this youthful and lively intern host with shoulder-length hair, oval face, and willow-leaf eyebrows has won many praises, and many netizens commented that "Mango is indeed at the forefront of innovation." In the Meilander Blue Eagle platform, Hunan Satellite TV's National Day 7-day network popularity index is also ranked first among all channels.
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