In today’s domestic variety show industry, variety shows that are both hot and have a long history like "Happy Camp" are rare. From the partnership of He Jiong and Li Xiang to now " happy family", He Jiong can say yes The soul of this show. Of course, from 1997 to the present, "Quick Book" is also inseparable from the support and love of the audience.
However, recently, there was news on the Internet that He Jiong was going to resign. Although there are only a few words on the Internet, many people naturally think that He Jiong is the host. Although He Jiong did not say where to resign, in the eyes of most people, He Jiong should have resigned from Mango Terrace.
and then some people broke the news that "Happy Camp" would be suspended indefinitely. After that, I have to inquire about the specific situation and make it look like a serious matter, so I combined it with the previous He Jiong. In addition to the latest issue of "Quick Book", there is no preview of the next episode. Therefore, this revelation also caused a lot of shock and discussion on the Internet.
But then someone stood up to refute the rumors, both denied the news that He Jiong would resign, and also denied the news that "Quickbook" would be suspended indefinitely afterwards, and it ended very quickly. The spread of this kind of rumors. Since the insider had previously claimed to be an internal staff member of the satellite TV, many viewers believed his news. Therefore, the rumors of He Jiong's resignation were self-defeating. After
, the whistleblowers deleted the previous revelations.He also said: "Buddhas eat melons. If you don't let me talk, I won't tell you." I suspected that I wanted to stiff my mouth because it wasn't because I was inaccurate, but someone didn't let it leak.
And shortly after breaking the news, He Jiong personally posted a blog specifically for the promotion of "Quick Book", and "Quick Book" also announced that he would do two special projects for the National Day, and He Jiong's reaction was even more distracting. Few people think that news such as resignation and suspension of the broadcast is completely false, and those who broke the news are probably just to earn popularity.
Although the news is not credible, "Quick Book" has faced three serious practical problems during this period of time, and they are problems that need to be solved.
First of all, the first and most intuitive question is the ratings. The latest issue of "Quick Book" can only be ranked 57th in the entire day’s ratings, and it is not in the same period. Because of the previous dominance, it can only be ranked fourth, and the attention of 0.59 has also fallen below the high ratings of "Quickbook".
Xiao Ba is here to intercept the overall ratings table of "Quick Book" last year. It can be seen that it is also the ranking of Kuyun. The previous "Quick Book" has an average rating of more than one, and Now it is only 0.59, especially since this is the second episode of Xie Na's return, which means that the reunion of the happy family does not seem to have much boosting effect on the ratings.
The ratings have always been the "lifeblood" of the program. If there is no audience, the meaning of the program will become weaker and weaker. The most important reason why the "Quick Book" can persist in the past 24 years is its The ratings have been strong. And the reason why "Everyday Upward" has been behind for a while,It was also caused by its low ratings.
Obviously recently, "Quick Book" has been trying to find a new mode to drive the ratings rebound. Now it is often a cross-dressing, role-playing, and limited scenes. To further cater to the preferences of young people. But the problem is that after such a long period of exploration, the ratings have not fluctuated much, on the contrary, there is still a decline. The blockade of the new model is also a test for the ratings.
And the second problem is that in the recent period, the image of the host of "Quick Book" has been repeatedly hit. He Jiong's previous reception incident has had a deep impact. Rights protection issues are involved in the storm. Du Haitao’s previous image was not very good. He was also involved in the rights protection storm due to endorsement storms before. Xie Na was subject to a wave of doubts about the level of hosting the party. Wu Xin It is even more ridiculed as "transparent people."
The image of the host will affect the viewer’s perception and feelings of the program to a certain extent. He Jiong has been relying on his super high reputation and image in the entertainment industry for all these years, which is always disadvantageous, but Because of the recent turmoil, it is obvious that there has been some decline in the programs hosted by him. As the "soul figure" of "Quick Book", He Jiong is deeply bound to the show.
The third problem is He Jiong’s age. He Jiong started to host "Happy Camp" at the age of 23. It has been 24 years now. Although He Jiong has kept his appearance and status very good, there are many He Jiong's own fatigue can also be felt at that time.
And the style of "Quick Book" is mainly inclined to young, cheerful and entertaining.As He Jiong gets older and older, the degree of violation between him and the show will be higher. This may be the real reason why He Jiong has maintained his image of himself for decades and dare not grow old. But people can't resist it all the time. When He Jiong turns fifty years old, aging will become more obvious. If He Jiong leaves "Quick Book", will "Quick Book" continue?
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