What kind of food reality show do we need? "Check in! Food Group" with actual...

2021/09/1523:25:14 entertainment 2544

media reference guide : food reality show "Check in!" "Food Group" allows the audience to learn about Chinese cuisine and the historical culture behind it in the process of joy and joy. Many netizens said in the barrage that watching the program not only enriched themselves The food map and check-in list, and more importantly, get to the culture and inheritance behind the local specialties, learn more knowledge points subtly, and enhance their own historical heritage and cultural reserves.


is a fixed rhythm, sometimes it is not a fixed rhythm


Source: media internal reference-editor-in-chief Wen Jing

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Looking at the formation of the mainstream satellite TVs in the third quarter, the food theme variety show innovation has returned to the public's vision, and more fresh ideas and advantages inherited. The outdoor food fun reality show "Check in!" jointly produced by Oriental TV and joy media Food Group", Ding Yuxi , THE9- Liu Yuxin , Yang Di , Yue Yunpeng , Zheng Kai (sorted by surname) form a food group,They will complete the food check-in in six major cities (currently they have been to Shanghai, Harbin, and Guiyang). Each city will have a guest as a local guide, leading the members of the food group to check in 9 dishes that best represent the local specialties through various check-in methods. The guests also evoke unique cultural memories while tasting the delicacies.


At present, the program has been aired for more than half of the time, and the high-quality, unique and good looks have also been fully demonstrated. At a critical time, I believe that a certain review and summary of it may be the current program His "high potential energy" creation has a certain significance, value and reference.


What kind of food reality show do we need?


The two-way relationship between food and culture and the high-energy program is the "span6span2 " _span6 _span2


In fact, the creation of humanities themed programs has become more mainstream in the past two years, which can not only bring joy to the public, but also nourish the spirit and trigger deep emotional resonance. Then, as a mainstream TV platform, Dragon TV’s positioning and attributes in the "adult humanities" variety show are more clearly visible. This time it is "continuously exerting its strength", once again focusing on the theme of Chinese food culture, and the production team Happy Media is back again. The category of reality show that he is good at ensures the basic disc of the show. Therefore, the two support each other and leverage each other's strengths, making this program attract much attention from the project to the broadcast.


Specifically,"Check in! The innovative subject, narrative logic, guest invitation, and link setting of "Cheating Group" have clear goals and ensure the high quality of the program. In essence, the innovation of this program is reflected in multiple dimensions and levels, not just focusing Beauty food appraisal and task check-in.


What kind of food reality show do we need?


From the point of view of innovative "trigger points", it cleverly connects "food and modernity" and "perfectly connects tradition and culture". , It did produce a different innovation effect. Specifically, the outstanding feature of this program is actually the parallel of light and dark lines of "food experience + humanistic style". The key is that the program team cleverly found a concrete support-"food check-in", which is undoubtedly a very popular expression of young people nowadays. Through the guests check-in the local specialties, the audience seems to enjoy it together. In this process, the salivating food gradually penetrates into the cultural symbols and historical memory behind the food.


For example, this episode of Guiyang Station not only allows viewers to taste all kinds of food online, but also learn more about the local food culture. Then, the reason why Guizhou people like to eat potato (also known as potatoes) is mainly because of its special geographical location and topography, high yield and good taste. Guiyang people use colorful cooking methods to demonstrate their love for life. In addition, sour soup , chili, etc., are also the food products of Guiyang people adapting to local conditions and combining multi-ethnic culture.


What kind of food reality show do we need?


From the guest group,With the right candidate, the show will be more than half successful. Starting from the principle of telling a good story, if the story can be allowed to advance naturally, it is obviously entering the best state of program production, and naturally it is also an advanced style of play. In fact, the program team also adopted the principle of "non-interference" as far as possible in the invitation and development of resident guests to ensure the true temperament of the guests and the true quality of the program.


Throughout the six episodes of the program, the guests became closer and closer to each other, more like a family group. The most important thing is that they have spared no effort in promoting their hometown cuisine. Among them, Liu Yuxin, a native of Guizhou, showed the friendship of the landlord in the latest program, led everyone to happily check out the various cuisines in Guiyang, and also promoted her hometown by herself. She sincerely stated in the program that in addition to food, There are many intangible cultural heritages in Guiyang, Qianju Opera, Qianxiu, Qianyin, and many original ecological music styles. I hope you will have more opportunities to come to Guiyang and have fun.


What kind of food reality show do we need?


From the point of view, it looks like a "study mission-style, but it’s actually a real life show." Why do you say that? Since the first broadcast of the program, the intention of the program group has been quite obvious, showing the changes and inheritance of the food culture of various regions in the whole process, all aspects, and all perspectives. In fact, behind every delicacy, there is a story with a strong origin. Among them, the ancient town of Qingyan in Guiyang has emerged as the first scholar in the history of Guizhou Zhao Yijiong , the famous local champion,It is based on the improvement of traditional food with four plates and eight bowls. Through the classification of dishes, it presents four hand foods, four hot foods, four cold foods, and eight classic special dishes. Each dish name is quite particular, such as Wenjiqiwu, Nangyingyingxue, Suspended thorns, gold list titles, etc., which are impressive and clear in memory.


So, this food reality show with a sense of joy, "Check in!" "Food Group" allows the audience to learn about Chinese cuisine and the historical culture behind it in the process of joy and joy. Many netizens said in the barrage that watching the program not only enriches Your own food map and check-in list, and more importantly, get to the culture and heritage behind the local specialties, learn more knowledge subconsciously, and enhance your own historical heritage and cultural reserves.


What kind of food reality show do we need?


enjoy the beautiful rivers and mountains of the motherland

explore the traditional and national culture of deep value

worth mentioning What's more, punch card food in this program is no longer an embellishment or gimmick, but a real experience and display.


"All history is contemporary history",The interpretation of all cultures implies the thinking of contemporary people, and the interpretation of culture in variety shows is the same. Paying attention to China's excellent traditional culture requires not only tracing the source, but also illuminating reality and finding the ingenious point of convergence between culture and reality. Then, "check in!" Food Group" always strives to link traditional culture with pyrotechnic life , so that young audiences can learn more about or love the "excellent delicacies" from all over the motherland, as well as the excellent food culture and traditions related to them, and are committed to It is carried forward.


For example, the ten dishes at Guizhou Station are fish in sour soup, , night sweat chicken, , silk baby , fried bean curd , sauerkraut hot pot, Stir-fried crisp whistle, love tofu fruit, beef flat hot pot, intestine noodles, not only make the audience drool over, they can't wait to check in these delicacies right away, is more importantly hidden in these delicacies The meaning behind it is to reflect the changes and inheritance of local food culture.


What kind of food reality show do we need?


From the program, we learned a lot of the cultural heritage of Guiyang fish, such as the fifth generation of the local cultural heritage of sour soup. Wu Duqin told the heart-warming story of his own sour soup in the show.The national wisdom of substituting acid for salt, as well as the delicious and historical sour soup, is more worthy of being passed down. She also hopes that Kaili 's sour soup fish will go out of the mountains, out of Guizhou, and hold hands with the world.


, with a history of more than 300 years, was a resident who fled into the mountains to escape the war, so he took tiles and set them on the fire to bake potatoes with lettuce oil, and other Vegetables such as wild vegetables fill up their hunger, and finally become a delicacy. It has been changed from the original tile to the current flat-bottomed iron pan. The food that can be baked is also more abundant. The wild vegetables from the mountains and the sea can accommodate the world. It is the people of Guiyang who gather for dinner and supper. First choice, it is also a must-have internet celebrity delicacy for foreign friends.


In addition, it also allows the audience to have a deep understanding of the local historical heritage, such as Zhucheng Square, Wenchang Pavilion, Jiaxiu Tower Bridge, Span6span Bridge, Bridge, , Xijiang Legend Guizhou Miao-Dong Catering Live Museum. Among them, Qingyan Ancient Town , one of the four ancient towns in Guizhou, was built in the tenth year of Hongwu in the Ming Dynasty. It was built as a result of the Ming Dynasty garrison troops. It is named after the blue rock. The mountain ice city is known as the "South Gate" of Guiyang. Many ancient buildings of Ming and Qing Dynasties with exquisite craftsmanship and exquisite design are still preserved in the current ancient town.


So, judges whether the spread effect of a program is successful,It is not only what the audience knows specifically, but also the active guidance of their values ​​and the inheritance of their own excellent traditional culture and spirit.


span2p The coordinate system of things cognition, and long-term use of a unified coordinate system for judgment, the result presented is the concept and soul of this program. Furthermore, "clock in!" The spiritual value conveyed by the top-level design of Food Group is more profound , connecting people from different regions with food as a link, and reflecting the significant improvement of people’s living standards through changes in diet, leading the audience to witness China’s entry into a well-off society The changes of the times have shown the great construction results of the country and the beautiful picture of the happy life of the Chinese people.


Just like the heart-to-heart copywriting at the end of the Guiyang Station show, it is quite empathetic and deep in memory. "A nation that is very particular about food must have a distinctive food culture. Guiyang is a place where there are many ethnic groups in the world, where all ethnic groups are compatible and advancing, and the cuisines of all ethnic groups are also integrated here. With the continuous improvement of living standards, people no longer regard food as their ideal, but pursue The exquisiteness and innovation of eating,Food has witnessed the development and changes of Guiyang. The people of Guiyang also use food as a tie of time, creating an urban atmosphere and fireworks unique to Guiyang through the persistence and innovation of generations. ”


What kind of food reality show do we need?


It is worth mentioning that whether the program orientation is correct, whether the TV media is innovative or not, and whether it’s successful or not, is the mainstream The multiple dimensions even represent the mainstream style, media quality, cultural character and aesthetic level. Especially the more credible TV media, its program innovation bears more social responsibility and influence. And "clock in! Food group" The abstract food history and other cultures are implemented through concrete "food check-in", so that more and more audiences, especially young people, pay attention to or even actively spread traditional cultural knowledge such as Chinese food, reflecting Dragon TV as the mainstream media


It is not an easy goal to let young people fall in love with or pay attention to the food and traditional culture of the motherland by means of programs. . In the process of exploring this proposition, "Check in! The Food Group" has already gained a lot of mature experience and method paths. Not only allows more young people to see and check in "Chinese cuisine", but also related to it. The cultural memory of "span" is "awakened and inherited", and it will also become a popular way of socializing. This may be the more far-reaching significance and value of this program.

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