A sudden "Xinjiang Cotton" storm exposed the evil intentions of foreign companies such as H&M and Nike. As a wave of Chinese people's spontaneous boycott sweeps across the country, the stock prices of H&M, Nike and other companies have plummeted.
And Li Ning relied on "the fabric is made of Xinjiang high-quality long-staple cotton, combined with the unique weaving process, which gives the fabric excellent performance". The behavior of directly marking the label on the label is very popular, and the market value has increased by more than 100 Billion Hong Kong dollars, the brand label of a patriotic company is deeply rooted in the hearts of the people, and may become the biggest winner.
However, few people know that Li Ning’s well-known "Xinjiang Cotton" label is different from the Li Ning brand logo, which is exactly the trademark of Li Ning supplier Esquel Group .
Esquel Group, the world's largest cotton textile and garment manufacturer, has an annual revenue of more than 1 billion US dollars. Except for Li Ning, Ralph Lauren, Nike and dozens of world-renowned brands are their customers.
In fact, before the outbreak of the "Xinjiang Cotton" turmoil, Esquel Group had already experienced multiple blockades and sanctions from the United States and other forces, and chose to face toughness, showing the world the unyielding of Chinese entrepreneurs. Spine.
In 1995, Yang Minde, the head of Esquel Group, took over the family business and spent 100 million dollars to build a factory in Turpan, Xinjiang. From acquisition to planting, to research and improvement, now 26 years In the past time, Esquel Group has been firmly defending Xinjiang long-staple cotton.
Yang Minde once said: "In our country, long-staple cotton is only available in Xinjiang, and only Xinjiang has such good cotton!"
The tenacity, patriotism and caring people of Chinese entrepreneurs are in Yang Minde Reflected incisively and vividly. In the cotton industry at that time, the phenomenon of "IOUs" for buying cotton was very common, but Esquel always insisted on cash settlement and did not owe any money to cotton farmers; it also provided free training for cotton farmers all year round, and set up a 0-collateral "agricultural assistance loan".
Some people say,Yang Minde changed the entire cotton industry, and the title of "Cotton Princess" came from this. The Esquel Group has also become the hidden champion of China's fabric processing and production and apparel OEM".
Around March 2020, that is, one year ago, the United States launched a boycott of Xinjiang cotton. Now Most of the official website statements of multiple brands that broke out were issued at that time.
By claiming that there are so-called "forced labor" problems in Xinjiang, these brands decided not to cooperate with Xinjiang cotton suppliers. Also. As a result, many Chinese textile companies, including Changji Esquel, a subsidiary of Esquel Group, were included in the entity list by the US Department of Commerce, and they were nearly blocked by boycotts.
As a supplier of dozens of world-renowned brands Esquel Group, in the era, accounted for about 70% of its industrial business income. Faced with this power sanction, the impact can be imagined. According to people familiar with the matter, the Esquel Group’s foundry business was affected by this sanction and its revenue The proportion has shrunk rapidly and will fall to about 30% in the next five years.
Yang Minde chose to directly fight back. While submitting to the United States that her subsidiaries did not force workers to work, she also disclosed the three independent third-party audit institutions in Xinjiang. The results of the independent audit investigation conducted by the cotton spinning mills: with a full score of 100, the three Esquel cotton spinning mills scored 85 points or above, and there is no forced labor.
In response to governance, the industrial model was quickly adjusted, and two self-owned brands "Pai" and "Shirushi" were developed that focus on high-end and high-quality Xinjiang cotton fabrics. It was also in the first two days that Shirushi brand launched the "Xinjiang Cotton The "Guardian" Xinjiang long-staple cotton T-shirt series firmly expresses Esquel's position in defending Xinjiang cotton. The phrase "unswervingly defend Xinjiang cotton and support long-staple cotton with infinite pride" is Yang Minde and Esquel Group 26
The love of the motherland is a belief engraved in the bones and blood of many successful entrepreneurs, and it is also a trait most valued by Professor Zhang Xiaoli in entrepreneurs. As a senior venture capital expert, he is regarded as a senior venture capital expert. Known as a leader in SME listing planning, sheMany projects of investment counseling are moved by entrepreneurs’ dreams and patriotic sentiments, such as Helenz, who has already gone public, and Feiyan Remote Sensing, which is sprinting for IPO.
Professor Xiaoli always firmly believes that every company and every entrepreneur has its own unique value, and will eventually give back to our motherland by realizing its own value and make the motherland better and better.
Mingde Capital's ecosystem will help more small and medium-sized enterprises to make breakthroughs in their transformation, successfully raise funds, and achieve wealth doubling. At the same time, it will help small and medium-sized enterprises to enter the capital market and achieve successful listing, which will live up to Mingde's original intention of serving the country!
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