Year of the Ox extended version of the May 1st gear has come to an end. According to the data of the Lighthouse Professional Edition, as of 24:00 on May 5, the box office of the 2021 May 1st gear (from May 1 to May 5) exceeded 1.682 billion, nearly 44.45 million How many people watched the movie, how much did you contribute?
May 1st box office and movie attendance hit new highs
During the May 1st holiday, reporters from Sino-Singapore Jingwei visited many theaters in Beijing and found that audiences were enthusiastic about watching movies. , You need to wear a mask to enter the movie theater, open the Beijing Healthbao to scan the code for registration, and go to the self-service ticket machine to pick up the ticket and enter the venue in an orderly manner.
htmlOn the afternoon of May 2, at Hengye Studios Beijing IMAX Store (Beijing Ginza Harmony Plaza Shopping Center), audiences lined up to scan the code for epidemic prevention registration. Photo by Zhang Meng of China-Singapore Jingwei
htmlOn May 1, at China Film International Cinema (Millennium Street Store), the audience collected tickets at the self-service ticket machine. China-Singapore Jingwei Zhang Meng photo
May 1st gear of the Year of the Ox, there are "On the Cliff", "Your Wedding", "Secret Visitor", "Chasing the Tiger and the Dragon", "Sunshine Robber", "Sweeping the Black and Decisive Battle" and "Pig Hero" More than ten movies, such as Movie Dinosaur Diary, Dynasty Warriors, Hunt for Han, and Ice and Snow 2, have been released, covering plots, romances, comedies, animations, etc.
The movie posters of "Above the Cliff" and "Your Wedding" placed in the China Film International Studios (Millennium Street Store) store. According to data from the Professional Edition of Lighthouse, taken by Zhang Meng, China-Singapore Jingwei, from 2017 to 2019, the box office of May 1 was 784 million, 1.006 billion and 1.527 billion respectively.
The May 1st stage of the Year of the Ox is the first May 1st stage after the epidemic, with a box office of over 1.682 billion, and nearly 44.45 million people watching the movie.
Guohai Securities Media analyst Zhu Zhu told reporters from Sino-Singapore Jingwei that this year's May 1 box office exceeded 2019's expectations.This year's May 1st film has a variety of content, but the dark horse hit works are absent.
Film industry observer Shi Yedong told reporters from Sino-Singapore Jingwei that it is a good thing that the May 1st box office hit a record high, but a period of time before the May 1st file, the box office hovered around 30 million, indicating that the usual demand for movie viewing has not been released.
There are more than ten films competing for the May 1st category this year. In Shi Yedong's opinion, it is not a good phenomenon to get together in the same schedule. High-quality films should be distributed as much as possible to avoid the usual situation of "no films to watch" in theaters.
"Above the Cliff" surpassed "Your Wedding" in single-day box office for 3 consecutive days.
The data from the Lighthouse Professional Edition shows that the box office of "Your Wedding" exceeded 513 million during the 5-day May Day holiday (cumulative box office was 655 million), which became the May 1st Box office champion. The box office of "On the Cliff" exceeded 508 million (569 million in total), and the box office of "Secret Visitor" exceeded 191 million, ranking second and third in the May 1st box office.
It is worth noting that from May 3rd to 5th, "Above the Cliff" surpassed "Your Wedding" for three consecutive days at the single-day box office.
"Above the Cliff" has a score of 9.1 on Tao Piao Piao Maoyan He. Source: Lighthouse, Maoyan Professional Edition APP
In word of mouth, "Above the Cliff" was given a high score by netizens on the ticketing platform, and both Tao Piao Piao and Maoyan scored 9.1 points.
Shi Yedong believes that the single-day box office overtake of "Above the Cliff" is expected. The audience pays more and more attention to the film's reputation, and pays more attention to the film's logic and story. If the film does not meet the expectations of the audience, the box office declines very quickly.
Zhu Zhu analyzed that the movie "Above the Cliff" has attracted attention from the director to the actors, and the lack of bright spots in the pre-sale led to the lack of early-stage filming. With the opening of audience word-of-mouth marketing, the single-day box office surpassed after affecting the subsequent filming.Therefore, it also highlights the relationship between the quality of the film and the audience's reputation. It is a matter of time before a good film achieves a good box office.
"Crazy Movie Circle" screenwriter and writer Mo Zheng pointed out in an interview with a reporter from China-Singapore Jingwei that the romance film "Your Wedding" is cliché, and "On the Cliff", as a work directed by Zhang Yimou, has a solid production.
Expert: Film and television companies should remain vigilant and not be overly optimistic.
The first quarterly report shows that Wanda Films, Huayi Brothers, China Films, Hengdian Film and Television and other companies all turned losses year-on-year in the first quarter of 2021. Among them, the net profit of Enlight Media in the first quarter was 198 million yuan, a year-on-year increase of 573.14%. The net profit of Wanda Films in the first quarter was 524 million yuan, compared with a net loss of about 600 million yuan in the same period last year. Huayi Brothers reported a net profit of 235 million yuan in the first quarter, compared with a net loss of 143 million yuan in the same period last year. The net profit of Chinese films in the first quarter was 143 million yuan, a year-on-year increase of 163%.
Zhu Zhu pointed out that the loss of related film and television companies in the first quarter was the base effect of the epidemic last year. After the stress test, the industry accelerated its reshuffle, and the recovery trend is improving. The "winter" of film and television is dynamic. Companies with good works, good scale advantages, and fluctuations in performance are also temporary. It is not relying on 1-2 explosive models to drive performance.
Talking about the first quarter report of the head film and television company, Shi Yedong said that because there is a Spring Festival file in the first quarter, the performance is relatively bright. The problem is that the source of high-quality films is tight and the supply is insufficient. We must remain vigilant in the future.
Mo Zheng suggested that film and television companies should still follow the trend less and not blindly invest in works that are too old-fashioned. There is no need to deliberately pursue large-scale films and high costs. It will be more efficient to produce small and novel works.
(article source: Sino-Singapore Jingwei)
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