There is a very strange phenomenon in the mobile phone circle now - users are keen on fans of mobile phone brands. Many people have deviated from the actual configuration and experience of the mobile phone when evaluating mobile phones. As long as you say that the mobile phone br

There is a very strange phenomenon in the mobile phone circle now - users are keen on fans of mobile phone brands. Many people have deviated from the actual configuration and experience of the mobile phone when evaluating mobile phones. As long as you say that the mobile phone brand of their fans is not good, they will immediately have a "strength communication" with you. The well-known mobile phone reviewer, novices, must not declare when discussing many topics that are prone to controversy. "If you have different opinions, please leave a message below the video to discuss, but if you have fierce opinions, we must have made a mistake."

can only say that mobile phone manufacturers' efforts to cultivate loyal users have achieved remarkable results. Many marketing courses will mention that an important way to cultivate loyal users in is to shape a personalized brand image and establish a strong emotional connection with users. After this connection is established, users choose this product for consumption, which is to a certain extent to pay for the image and tone of the brand - very similar to the psychology of chasing stars - the brand has become one of their emotional and spiritual sustenance. This is also the reason why Mr. Lei holds a speech from time to time. His speech not only shaped his own image, but also shaped the image of Xiaomi .

So, if you criticize a brand that users like, it is not just as simple as criticizing the brand. In fact, he will think that you have hurt his emotional and spiritual sustenance, which is a denial of him. At this time, it is inevitable to encounter a counterattack.

Baldriar in "Consumer Society" has long pointed out " In the consumer society, people pay more attention to the symbolic value, cultural and spiritual characteristics and image value of goods" . LV handbags and Simbuck coffee have long proved the correctness of his statement. What I didn't expect was that a tool like a mobile phone that is extremely practical has entered the consumer society with half a foot.

Among the fans of various brands, the strongest combat power is definitely the "pollen" of Huawei . I posted a micro headline criticizing Huawei's marketing terms. Overnight, I received thousands of comments, of which about 60% were criticized by me, and some enthusiastic netizens even suggested that I close my private messages... [cover my face] I wondered at the time, as for it?

The one who is active on the front line of fighting against "pollen" is Xiaomi's "rimi fans", but sometimes it does make people feel quite nonsensical - someone else talked about Xiaomi's shortcomings in the video, and no matter whether Huawei is mentioned in the video, some people will always pull Huawei out and talk about it, and they will "surround China and save rice". Of course, the opposite direction of "surrounding China and save China" also exists.

Xiaomi 13 will be released tonight. I believe that the battle between the "rice fans" and others will be seen soon.

However, such a fan mobile phone brand is actually not good for consumers, and mobile phone manufacturers may be arrogant because of their favor. Anyway, you like me so much, and I squeeze toothpaste in my new phone, so you won’t have any objection, right? If others have any opinions, do you have to help protect me? [Dog Head]

Finally, I hope everyone can be more rational, just mobile phones, don’t be too serious.