Last weekend, a Xiaomi official staff member said on social platforms, "Double Eleven is indeed the best time for everyone to buy Xiaomi 12S Ultra. What you may have waited for after Double Eleven may not be a price cut, but a shortage of stock." Of course, different people may have some deviation in their interpretation of this sentence, but I believe that when most people see this technique, their first reaction is, "Is it because Xiaomi 12S Ultra is going to be discontinued?" Anyway, the response given by Xiaomi’s official staff on the social platform was “I have not added orders for a long time”. I wonder if this sentence can be directly understood as a suspension of production?
You should know that Xiaomi 12S Ultra was released in July, so it has not been more than 3 months now. What is more important is the product strength of this product. Looking at the current Android phone market, it is very competitive. Whether it is hardware configuration or system-level optimization, it is a well-deserved flagship phone. Especially in terms of lens modules, the one-inch large-sole main camera + Leica linkage endorsement, the image experience of this mobile phone can really be taken out of the surface.
If Xiaomi 12S Ultra is really discontinued production, then I can only say it is a pity. After all, I looked at the current mainstream e-commerce platform. Xiaomi 11 series is still available. This is the mobile phone released last year and is still on sale. Why is the Xiaomi 12S Ultra that was just released this year going to be discontinued? I don't think this is very consistent with the sales cycle of digital products.
Some time ago, it was reported that iPhone 14 and iPhone 14 Plus were not easy to sell. Apple just needs to reduce its production capacity, and there is no need to stop production. Even the iPhone 13 released last year is still popular in the market. Anyway, judging from the current user reputation feedback of Xiaomi 12S Ultra, everyone's evaluation of it is still very good. Of course, it may also be to make way for the upcoming Xiaomi 13 series ( iPhone 14 Pro series is released, and the iPhone 13 Pro series is discontinued). We might as well wait and see.
Anyway, I believe that even if the Xiaomi 12S Ultra is discontinued, it will still be sold on the market for a while. For details, please refer to the Xiaomi 11 series. However, I hope that the good reputation of the Xiaomi 10 series can be continued, and I hope that the 3 series can bring us some amazing performance.
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