Smartphones are becoming more and more expensive. Is it an illusion or a fact? The price of mobile phones has indeed been rising. The report released by
Counterpoint shows that the average selling price of mobile phones (ASP) rose by 6% in the second quarter of this year; at the same time, affected by the popularity of the iPhone 14 series, it is expected that the average selling price of mobile phones will continue to grow in the second half of the year.
new phones are becoming more expensive as they sell, and the second-hand models are becoming more popular, and there are even rising prices and second-hand phone models are becoming more "popular". In this regard, analysts from Zhuanzhuan Group's data department said that consumers' purchasing behavior is more rational, and high-cost-performance quality second-hand mobile phones have become a new choice for many people. The price of the new phone in
is "high", and the demand for the second-new model is strong
Due to the impact on the high-end, Android phones seem to have been rising prices in the past two years. In fact, not only Android phones are rising , Apple iPhone is also rising prices in disguise.
, especially after the release of iPhone 14, Apple fans felt the most obvious. Although the standard version of
iPhone 14 has not been increased, the difference from the Pro version is far beyond that of previous generations; the Pro version has a tendency to replace the standard version and become a sales responsibility, and this disguised price increase is also unpredictable.
So, how much has the average price of mobile phones increased?
Market research firm Counterpoint released a report that global mobile phone operating profit increased by 6% to US$13.1 billion in the second quarter of this year, and the average price (ASP) rose by 6% during the same period.
From a global perspective, this round of rise is mainly driven by Samsung and Apple . The report shows that the top five mobile phone manufacturers contribute about 80% of their total revenue. Among them, only Samsung and Apple's revenue increased year-on-year, with an increase of 25% and 3% respectively, and these two companies account for 95% of all operating profits.
From the future, mobile phone revenue and profits are expected to continue to rise in the second half of this year.
Counterpoint predicts that with the best-selling of iPhone 14 Pro and Pro Max, mobile ASP is expected to hit a new high in the third quarter, reaching $892, and is expected to climb to $944 in the fourth quarter.
The average price of mobile phones is rising continuously. How does the consumer market react? Data from multiple parties show that consumers' enthusiasm for new phones is no longer as fanatical as before, and the second-new second-hand mobile phone model has begun to continue to rise.
Take iPhone as an example. Relevant data shows that after the release of iPhone 14, the price of the second-hand iPhone 13 series in the foreign market showed an average increase of by 11%, among which the demand for Pro models is very strong. Similar situations in the domestic market are also happening.
Zhuanzhuan Group's latest quarterly market data shows that iPhone 14 does not have "Thirteen Scents": iPhone 13 has become the hottest 5G model in the second-hand market, and the search volume and transaction volume are rising rapidly.
Under the rational consumption trend, second-hand mobile phones are more popular
When new phone prices hit new highs, second-hand mobile phones are becoming a new choice for more people.
From the above data, it can be seen that today's consumers, especially domestic consumers, are more savvy and rational when changing phones, and high prices are not the only synonym for high-end. Analysts from Zhuanzhuan Group's data department said that people's acceptance of second-hand mobile phones has increased. For example, when replacing 5G mobile phones, Zhuanzhuan data shows that the total transaction volume of 5G mobile phones in the third quarter has exceeded half.
At the same time, Zhuanzhuan platform, which provides "good, save, fast" second-hand transaction services, has also become the preferred platform for domestic consumers to purchase second-hand mobile 3C products.
Take the current very popular iPhone13Pro as an example. On the Zhuanzhuan platform, the 256G version of iPhone13Pro is priced at 5,908 yuan. As for the same configuration, the price in the new phone channel is 8,599 yuan, with a price difference of more than 2,000 yuan.
Secondly, the multiple guarantee services provided by Zhuanzhuan official inspection mall brings users a more secure and worry-free transaction experience; the platform not only provides professional quality inspection services, but also provides 7-day unreasonable returns and one-year warranty services, providing consumers with full-time machine purchase guarantee.
Overall, it is a foregone conclusion that the average price of new phones continues to rise. On the consumer side, for consumers who are becoming more rational, quality second-hand phones are not only more fragrant, but also more cost-effective.
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