I don’t know if you have noticed that this year’s Double 11 is even less popular than in previous years. Major e-commerce platforms have basically no publicity, and major manufacturers are relatively low-key. Fortunately, it seems that the price reduction of products is still acc

I don’t know if you have noticed that this year’s Double 11 is even less popular than in previous years. Major e-commerce platforms have basically no publicity, and major manufacturers are relatively low-key. Fortunately, it seems that the price reduction of products is still acceptable at present. After all, the development of major industries is not smooth at present, but this has also made some brands feel tricked. has various small actions on product , and there are marketing traps everywhere.

Take the TV industry as an example. It seems that new technologies are emerging one after another, but there are a lot of marketing concepts, and various traps are waiting for consumers to jump. If you are not careful, you will fall into the trap. Today we have selected five key suggestions for avoiding pits. Let me briefly talk about it, I hope it will be helpful to you.

First point: "Fake" high-brush TV

In recent years, the mobile phone industry has mentioned a lot of high refresh rate. This technology actually first appeared on monitors and has begun to make its mark in the TV industry in the past two years. However, it should be noted that there are many "fake" high-brush TVs in the TV business. The hardware such as the screen and interface do not support high-brush, but the call system optimizes and improves the refresh rate. The biggest disadvantage is that the resolution is sacrificed, which is basically reduced by half.

The most representative fake high-refreshing is DLG technology, which obtains high refresh rate pictures by scanning two lines of pixels at the same time. However, the official will only say that the high refresh rate is not mentioned at all about this technology. The product price is similar to the price of a real 120HZ TV, which is really a scam.

recommends that everyone focus on high-brush TVs that need to be turned on with one click, which are basically "fake" high-brush.

Second point: "Fake" partition backlight

partition backlight is also easy to understand, that is, LCD TV divides the backlight into multiple areas, each area can be independently controlled, so that the picture area with high brightness will be brighter, and the area with low brightness will be lowered or the light source will be turned off directly according to the picture to achieve pure black, and the contrast effect will be better.

However, it should be noted that not all TVs equipped with partition backlight technology are worth considering. The impact of partition backlight of dozens of levels on TV picture quality can almost be ignored. The reason is that the picture contrast at this level is less than 2.5X, which is the size of A4 paper, so it is useless at all.

recommends that everyone focus on only adding partition backlight and not mentioning the number of high-quality TVs. They are basically "fake" partition backlights with dozens of levels of partitions.

The third point: "Fake" color gamut range

color gamut refers to the range of colors that can be expressed by a certain color pattern, and also refers to the color range that can be expressed by specific equipment, such as displays, printers, etc. To put it bluntly, it is how many colors the screen can cover. For example, the more red subdivides, the higher the color gamut.

However, it is important to emphasize that the TV's serious color gamut marking is the DCI P3 color gamut coverage, rather than the already eliminated BT.709 color gamut value. Generally speaking, the screen display effect of 130% BT.709 color gamut value is only equivalent to 92% DCI-P3 color gamut coverage. If you don’t look at the prefix, just look at the size of the value, then you will suffer.

recommends that everyone focus on deliberately fading the color gamut gap between BT.709 and DCI-P3. Using the vague concept of color gamut value to confuse consumers is basically the "fake" color gamut range.

The fourth point: "Fake" HDMI 2.1 port

HDMI port, that is, the high-definition multimedia interface, is a fully digital video and sound transmission interface that can send uncompressed audio and video signals.

Currently, the HDMI alliance has cancelled the HDMI 2.0 standard and merged it into HDMI 2.1. 18Gb HDMI 2.0 can also be called HDMI 2.1, but you should know that the peak bandwidth of the real HDMI 2.1 can reach 48Gb, and the difference between the two is nearly three times. Players who play PS5 and XSX gaming consoles have a need for 4K 120hz signal input, and generally require a TV to have an HDMI 2.1 port with 48Gb bandwidth.

recommends that everyone focus on HDMI 2.1 that does not mention peak broadband. If not mentioning, it is basically a "fake" HDMI 2.1 port, or focus on broadband peak.

The fifth point: "Fake" price tag real routine

Many people don't know that new TV brands like Xiaomi and Huawei are the same online and offline prices, and the product models are also the same. There are basically no online and offline models, but traditional brands basically have online and offline models.

The first case is that offline shopping guides will not mainly promote high-end low-priced models, but mainly promote high-profit products, and will promote whatever product is high commission. This type of model is basically high-priced and low-profile, and consumers do not understand it, so it is easy to be tricked. The other is the stupid thing that manufacturers do. They originally focused on offline products, and they bought online at a price increase, but they said discounts when buying offline, but the discounted price is more expensive than the initial price. Consumers think they have taken advantage of it, but in fact they suffer a big loss.

recommends that you focus on choosing mainstream online models, compare configurations with products at the same price, and try not to buy TVs through offline channels, especially do not listen to offline shopping guides’ recommendations.

recommended model

first, Hisense 75E8H, chooses Mini LED screen display technology, has 500+ partition backlight, the industry's first product equipped with XDR (extreme dynamic range) display technology, with a peak brightness of up to 1600nits, and can maintain high contrast in a high light environment.

At the same time, Hisense 75E8H adopts a 144Hz high refresh screen, supports 4K 144Hz chip decoding, HDMI2.1 transmission interface and VRR variable refresh rate, host/PC gaming delay ≤2.7ms, plus the new ultra-low reflection wide viewing angle 178-degree obsidian screen, new ultra-high frequency PWM dimming technology, etc., there will be no eye fatigue and other problems.

second model, TCL 75Q10G, uses Mini LED screen, has 360 independent light control partitions, peak brightness can reach 1000nits, and high dynamic range can reach HDR1000, equipped with Lingyao chip M1, has 4GB+64GB super memory, and supports massive entertainment APP downloads.

In addition, TCL 75Q10G has three HDMI2.1 interfaces, supports NFC screen projection function and Rhine eye protection. You can complete screen projection by touching the NFC tag with your mobile phone, which is also a good choice in detail configuration.

Kange Taotao

TV is a core home appliance product, and its general service life is basically more than 10 years, and even if it is replaced frequently, it is more than 5 or 6 years, so it is recommended that everyone really be vigilant. The above are five pitfalls to avoid when buying a TV, as well as two TVs worth considering. I hope it can help you. Welcome to follow "Breaking the Digital Circle" and share your views in the comment section below.

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