Since the Apple fall launch conference was held at 1 a.m. on September 15, the iPhone 13 series brands have continued to rise in popularity, market demand is strong, and mobile phone retailers have also ushered in a peak sales period. As this year's mid-to-high-end model, the iPh

Since the Apple autumn press conference was held at 1 a.m. on September 15, the brand popularity of the iPhone 13 series has continued to rise, market demand is strong, and mobile phone retailers have also ushered in a peak sales period. As this year's mid-to-high-end model, the iPhone 13 series is undoubtedly a heavyweight product for retailers to attract high-end customers and increase sales throughout the year. So how can seize this opportunity, fight a beautiful marketing battle, and achieve current business growth ?

. The improvement plan is launched, and assist in

In order to help everyone seize sales opportunities in the current period, Jiuxun Cloud launched the partner iPhone 13 improvement plan , giving Jiuji's new phone pre-sale marketing strategy to assist in the launch of new products of iPhone . The

plan was formulated periodically. Jiuji provides the mature and detailed new machine pre-sale activity plan template for , which has been precipitated and tested for many years, and assists in localization and adaptation. Help partners determine operation logic, sort out activity processes, and clarify pre-sale policies to ensure that the entire pre-sale period of partners is smooth.

9 Machine Presale Activity Plan Sample

Implementation and implementation period, Jiuxun Cloud timely controls the online exposure form, guides offline marketing strategy , and provides professional advice at key nodes such as blind appointments, bookings, and opening sales to ensure the implementation effect. Jiuji Marketing Department has conducted training partners through multiple open courses, covering new product knowledge, store service awareness, value-added business improvement, etc., to ensure that front-end personnel services are in place. During the end of the event, Jiuxun Cloud assists partners in time to summarize and review activity, , sort out the highlights and shortcomings of the execution of this event, and accumulate experience for subsequent new product pre-sale activities.

. Set a new high! Partners showed off their dazzling "report card"

This time, the improvement plan has achieved remarkable results. The booking volume, sales volume and value-added businesses of many partners have achieved unexpected results, breaking through previous years and setting a record high! Among them, the total booking volume of Sichuan Jiahai increased by nearly 15 times compared with last year's previous year, and the comprehensive store area increased by 3 times compared with ; the gross single order of value-added business increased by 14% year-on-year, and the month-on-month increase of 67% . Jincheng Gaoyuan’s booking volume exceeded historical records, with the naked order rate lower than %, and the share of Apple’s brand increased by % . Lianyungang Hongao's value-added business single-broken is equivalent to 9jiuji . Taizhou Jinzhen's service ratio ranks first among all partners , and the value-added single gross increase exceeds 34% .

Jiahai iPhone 13 series sales record

. Partner execution highlights are

, Sichuan Jiahai

. Sichuan Jiahai

Leadership attaches importance to . "Before and after the iPhone 13 press conference, Mr. Zeng from Jiahai made two calls to me. One was the night before the press conference. It called for more than 40 minutes, and the next morning, it called for more than 20 minutes. from pricing and supply issues, from WeChat push, and the details on single page production to control . Mr. Zeng was communicating with me, and he attached great importance to this event." Manager Gao Dong said that one of the major reasons for Jiahai's achievements in such good results is the importance of the leadership.

product policy is clear. Referring to Jiuji's product policy, Jiahai carried out localization to . The early pre-sale of adopts the "0 yuan pre-order iPhone 13" policy to lock in a large number of potential customers; the core copywriting "200 yuan welfare subsidy, scarce spot first release" highlights the policy advantages; in terms of pricing, the official website price of mobile phones is maintained through value-added bundling plans; orders are distributed outside and are cooperated with to target young people and seize high-end users.

Zhilefang offline material laying

backend strong support. "Unlike the previous new products launched, this time we refer to the plans and rhythms given by Jiuji, and work together to promote the marketing, operation, and procurement and sales. The marketing center is responsible for communication and promotion, page online, and material laying; the procurement and sales center ensures the allocation of goods and the arrival of the prototype in the store; the operation center promotes blind appointment conversion and order confirmation. All departments are meticulous in division of labor and work together to promote . " Manager Jiahai Wei Wei shared the biggest gains of this event.

Training and employee motivation. On the day of the press conference, Jiahai organized front-end employees to participate in the " Apple 13 product knowledge training" and assessment, and launched "value-added peripheral installation and service training" during the release period to ensure that employees quickly master product information and value-added tie-up skills. In view of the iPhone 13 series matching special employee incentive plan to effectively mobilize employees' enthusiasm, employees take the initiative to sweep streets and visit shops to find target customers .

Jiahai organized multiple iPhone 13 training courses

, Jincheng Gaoyuan

strong execution ability. Before this, Gao Yuan had never done a pre-sale marketing campaign for new products. It was only after connecting to the Jiuxun Cloud system in April this year that the first marketing campaign was planned with the help of Jiuxun Cloud. It achieved excellent results for the first time and achieved a breakthrough from from 0 to 1 , thanks to its high and strong execution ability. "Gao Yuan is very active and has strong execution ability. Every time we release the next arrangement, they are the first to give feedback in the group." Operations manager Zhao Xin commented.

Gaoyuan online and offline linkage for marketing and promotion

Marketing and promotion online and offline linkage . Gaoyuan’s complete set of copy nine-machine methods, and conduct marketing and promotion online and offline. Online, place iPhone13 advertisements in key locations such as the first focus and the column, and display the purchase advantages and lottery activities on the special page; set the iPhone13 priority in search order; push reservation advertisements on WeChat and short video platforms. Offline, store promotional and atmosphere materials; go out to shops and single page distribution; media delivery in places with large traffic such as buses, elevator entrances, business district LED large screens. has been linked online and offline, and Gaoyuan reservation orders continue to rise.

This partner iPhone 13 improvement plan has come to an end. "The success of this event is due to the timely operational support provided by Jiuxun Cloud Manager and the professional knowledge provided by Jiuxun Marketing Department. A two-pronged approach has helped us achieve a breakthrough this time." Manager Jiahai Wei Wei expressed his sincere gratitude to Jiuxun Cloud. In the future, Jiuji will continue to provide marketing support to partners, and will help partners avoid detours, seize opportunities, and achieve performance growth!