As we all know, the iPhone 14 series has cancelled the mini model and launched the Apple 's first standard large-screen model - iPhone 14Plus. It focuses on large-screen and battery life experience, changing the original pattern of only the Pro version with large-screen models. Therefore, this new phone has attracted the attention of many consumers. It is not difficult to see that due to the continued sluggish sales of mini models, Apple uses Plus models to replace it and hopes to bring about sales reversals. The iPhone 14Plus is responsible for heavy responsibilities. But the actual situation is unexpected. This new phone broke the issue price as soon as it was released, and it also showed a trend of continuous price reduction, which made many related dealers shout: I can't stand it anymore!
iPhone 14Plus sales have been cold: the highest price reduction in the spot market exceeds 1,000 yuan
According to offline third-party sellers, when the iPhone 14Plus was launched on the first day of October 7, the spot market saw a price reduction of up to 800 yuan. Surprisingly, the sales volume of this new phone is far lower than expected. From the launch to the present, it has been continuously reduced every day for about a week. On October 12, the spot market gave a price reduction of 1,200 yuan. Dealers participating in the first batch of stockings of this model have basically lost a lot, and the phenomenon of continuous price reduction cannot be sold even more makes many dealers feel a little unbearable.
- iPhone 14Plus offline quote on October 7: 128G version 6700 yuan, 256G version 7500 yuan, 512G version 8899 yuan.
- iPhone 14Plus offline quote on October 12: 128G version 6400 yuan, 256G version 7380 yuan, and 512G version 8480 yuan.
It can be seen that since the launch, the price of iPhone 14Plus in the third-party market has been in a state of continuous decline. Among them, the 128G version has been reduced by 599 yuan, the 256G version has been reduced by more than 500 yuan, and the 512G version has been reduced by more than 1,200 yuan. Although the price reduction of the top 512G version has exceeded 1,000 yuan, according to the information disclosed by the seller, despite the significant price reduction, sales are still cold.
Objectively speaking, a new phone that has just been launched is lowered every day, and it cannot be sold after the price is reduced. This is undoubtedly a blow to dealers, especially for dealers with a large inventory volume. If you stock 100 units, the price drop of more than 1,000 yuan according to the top-end version, the loss is not small, and no wonder some dealers will just say "can't stand it anymore." Why is the sales of
iPhone 14Plus cold?
In fact, through the sales of iPhone 14 in September, some industry insiders have long foreseeed that iPhone 14Plus will also be sold in October.
The reason is that Apple has treated it differently. Among the four new iPhone 14 series, "good things" are given to more expensive Pro models, while the standard model is "picking up bargains". The iPhone 14 & 14Plus all use the previous generation notch screen, A15 chip, and 1200W dual camera structure. Faced with the Pro models that use the new Lingdong Island, A16 chip, and 4800W triple camera, the standard model leaves a good impression on users, and the sincerity of upgrading is very lacking.
This also shows that even the world's top smartphone brands, as long as the products they produce are lacking sincerity, the consumer market will not be willing to pay. iPhone 14 & 14Plus is a typical example at present. What do you think about this? Welcome to leave comments.