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If the keywords of the mobile phone market in 2021 are " involume ", , then what do you think are the keywords of the mobile phone market in 2022? The answer is definitely not clear, because everyone will have their own summary of the mobile phone market in 2022. It is different
. Some people think radically, some people think homogeneously, some people think multitudes, and many people think differently. . So you can think about this question a little bit, "If it is you, how do you judge the keywords of the mobile phone market in 2022."
Recently, around July 2022, the OPPO brand launched a phone that is pretty good in all aspects. The model is OPPO Reno8. In fact, before the Iris Purple color scheme was launched, OPPO Reno8 was relatively low-key, but after the Iris Purple color scheme came out, the phone was not calm all the time. Because if you put down all prejudices and just look at the Iris Purple color scheme of OPPO Reno8, you will find that it is very consistent with the aesthetic view of young people
Why? Because "Do you still remember the taste of lavender when you were young?" Because the iris purple color scheme gives people a look like "lavender" , so when we have this view, we boldly guessed that the real purpose of OPPO Reno8 suddenly added iris purple color scheme is to make young people younger. Why? There is no doubt back to "we when we were young".
Just like The famous poet of the Song Dynasty wrote in a poem "Mulan Flower Slow, Road Strange Questions by People" "In ancient times, Yao and Shun had a nest, and the rivers and seas went leisurely. Let's talk about it with a beautiful woman, plant it into vanilla , don't complain about spiritual cultivation" and the famous poet of the Song Dynasty Ouyang Xiu in "Sending Zhang Xueshu to Yingzhou" wrote in "Send the History of the History to Protect the Clothes and Fill the Garment of the Gorgeous Grass, and the Swinging Swords from the Lijiao" , giving people the subconscious "beauty". For this subconscious "beauty", we call it "beauty", that's that simple. So from the above poems, if you have a strong mind, you can feel that the color scheme of OPPO Reno8 is basically the style of young people, especially Iris purple.
Simple recall of OPPO Reno8 configuration.
is first priced at 2499 yuan, and the corresponding version is 8GB+128GB. From the price point, it can be concluded that the phone is a veritable mid-range flagship product. So when you see the mid-range flagship "you must consciously forget the flagship in your mind, and the mid-range phone must appear deeply", so that you can look at the phone with a calm and rational attitude, look at the phone processor, and truly not be entangled. The processor uses Dimensity 1300. Although it cannot have any ultimate performance experience, the overall function experience is still pretty good.
and stable power consumption is its advantage. The 6.43-inch OLED straight screen material has a "refresh rate of 90HZ" on the screen, a resolution of 2400*1080. The rear 50 megapixels and the front 32 megapixels are used in the photo. In terms of battery life, the 4500mAh battery and 80W fast charging are used in terms of battery life. At the same time, if it is an ordinary user's ultimate play machine, it can also ensure the battery life standard of one charge per day." There is no 3.5MM headphone jack in other functions, but it contains NFC function. The above is the OPPO Reno8 configuration.
But from OPPO Reno8, we thought about a problem.
’s question is: Is the price the key to purchasing a machine, and what is the value of a mid-range machine?
There is no doubt that from the configuration of OPPO Reno8, it can be concluded that the price of this machine should be considered an acceptable level for a wide range of working people, so it is concluded that the price is cheap. However, is the cheaper price really the only and key factor of mid-range phones and cost-effectiveness? In fact, there is definitely no big problem on the surface, but in fact, "If we think from this perspective, we will find that this is a false proposition" , because if the cheap price is the real value of mid-range phones and cost-effectiveness, then is it a brand that lowers the price of the product, then is the product a high-quality cost-effectiveness or mid-range phone? Obviously, the answer is no, so the cost-effectiveness and the real value of mid-range phones are definitely not as simple as cheap. So what is it?
We barely give a hasty answer to "functional experience", that is, if the functional experience meets the needs of users, it is a good mobile phone. On the contrary, if it does not meet the needs of users, it is a not-quality mobile phone. But this view is only established in terms of cost-effectiveness and mid-range phone positioning." is "a little more complicated" for flagships. However, with the development of the mobile phone market in 2022, the current cost-effectiveness and mid-range phones are aimed at users' more "wild" needs, so the new answer we give is "no" , because the old saying "creates something out of nothing" is this.
So, if the price is very cheap for mid-range phones or cost-effectiveness, its value must be of different grades. That is to say, every brand and every model, as long as it is positioned as a cost-effective or mid-range phone, its price is different. It is a very simple truth.
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