"iPhone14 is out, do you want to change your phone?"
"emm Don't change. "
" Why? "
" I only bought 13 last year, there is no need to change it, and there is no innovation in 14! What do I buy it for! "
" By the way, the Internet is not saying that iPhone 14 has various bugs Is it still the worst-selling model in history. Let’s not be cut off. ”
(The above conversation comes from enthusiastic netizens’ messages.)
On September 8, Apple held a press conference and was officially released on the 16th. When everyone received new phones one after another, Apple has maintained the high-intensity hot search rhythm of . Topics such as
new machine bugs, overturns, "iOS updates" have appeared as always.
But compared with Apple's past, sales are still overwhelming , this time, the sales of iPhone14 were completely inferior to expectations, and even experienced a rare double-digit decline.
Apple's stock price also fell. As of the closing of the day of publication (September 30), Apple's stock price was US$142.48, down 4.91% to its low since July 5; its market value was 2.29 trillion yuan, evaporating about US$100.8 billion. So far this year, Apple has fallen by more than 20%, while the Nasdaq index has fallen by 31% during the same period.
sales fell 70% Apple gave up iPhone 14 production increase plan
According to Sandalwood e-commerce market monitoring data, the 7-day pre-sale sales of the iPhone 14 series on Tmall platform increased by 7% compared with the 7-day pre-sale of the iPhone 13 series, and sales increased by 17% year-on-year; in terms of pre-sale sales by version, the sales of the iPhone 14 basic version decreased by 70% compared with the previous generation of iPhone 13 series, and the pre-sales volume of the Pro series increased by 56% year-on-year.
is a unique report released by investment bank Jefferies . It stated that the sales volume of Apple's iPhone 14 series was 987,000 units in the first three days before it was launched, 11% lower than the comparable sales volume of the iPhone 13 series last year. Analysts of the agency pointed out that "Chinese consumers purchased less at the beginning of the iPhone 14 series mobile phones than when the new model of was launched last year."
Faced with such bleak data, Apple seems to have to give up the iPhone 14 production increase plan.
According to Bloomberg on September 28, citing people familiar with the matter, Apple is giving up plans to increase production of new iPhones this year due to the failure to achieve the expected stimulus of demand. The , California-based electronics maker has told suppliers to cancel plans to increase production of 6 million iPhone 14s and set a target of producing about 90 million iPhone 14s by the end of this year, people familiar with the matter said, about the same as the iPhone 13 production last year.
Due to concerns about weak consumer demand, Bank of America also rarely lowered its rating on Apple's stock. Bank of America analyst Wamsi Mohan's rating on Apple from "buy" to "neutral", and its target price was lowered from $185 to $160, while also lowering its performance expectations for Apple in fiscal 2023.
Wamsi Mohan pointed out in a report on September 29 that Apple faced a "headwind". As consumer demand was lower than expected, Apple gave up its plan to increase the production of iPhone 14 by 6 million units in the second half of this year, and the delivery time data has begun to be shortened.
Singing Island is not flexible, why do you want to "go to the island"
Well-known economist Ren Zeping posted on Weibo on September 27, saying: "The iPhone 14 may be a sign of the prosperity and decline of the Apple Empire. Since the death of Jobs , a company that has no more innovative and enterprising spirit has begun to reap the old capital."
iPhone 14 suffered a Waterloo, but the reason is that it is not innovative enough. Ren Zeping's voice may also represent the voice of Apple users.
Many technology bloggers believe that iPhone 14 and iPhone 13 Compared with the appearance design or hardware configuration, there is almost no improvement. The overall appearance of
is highly similar in the overall appearance. The screen is still 60Hz, the charging is still 20W, and the main camera is still 12 million pixels.
. In terms of chips, iPhone14 continues to use A15 chip instead of the latest A16. This is the first time in the iPhone digital series. New iPhones use old chips, but in the past they will only be released. Now on SE series models.
Of course, iPhone 14 has also improved a certain amount, reflected in: 1. Slight changes in color scheme. 2. The running memory has been upgraded from 4GB to 6GB. 3. The car accident detection function has been added. 4. GPU has an additional core. 5. The camera has a slight upgrade. 6. The Bluetooth protocol has been upgraded from 5.0 to 5.3.
Some consumers have pointed out that such a "squeezing toothpaste" improvement, iPhone 14 It can't even be called new wine in old bottles, but "old wine in old bottles".
Let's talk about the Lingdong Island of this time, which has strong powder-absorbing ability of .
html ml0 At the Apple new phone launch conference on September 8, Lingdong Island appeared in people's realization for the first time. Because of its excellent animation interaction and the extremely abrupt "notch screen", many people praised it as a "mileage" innovation.
was responsible for the interview with Japanese magazine "Axis" Craig Federighi, senior vice president of software engineering for iOS development, said that Lingdong Island represents the first major user experience transformation of the iPhone since iPhone X in 2017. "Five years ago, we gave up the Home button on iPhone X, which fundamentally reshapes the operation method of iPhone, such as how to unlock the lock screen, return to the home screen, and how to switch applications. This new feature also changed the appearance of the iPhone, making me rethink how to run multiple applications, notifications, and how to manage the background."
Lingdong Island is presented in a long elliptical shape under standby. When there are notifications such as incoming calls, SMS, etc., Lingdong Island will change its form so that users can receive this information more intuitively.
users can also display the current status of the App by pressing and pressing long to call out the control options, and can also display important reminders, notifications and activities in real time. The entire set of interactive animations is very smooth and silky, as if everything should be.
However, many consumers who have already obtained the new phone said that Lingdong Island is not as "cute" as imagined.
For example, many third-party applications have not yet adapted to Lingdong Island, which affects the user experience. When screenshot of
, if Lingdong Island is running, the "pills" will be inserted together, affecting the impression.
There will be color difference problems under different lights.
Lingdong Island is not flexible, and sometimes it even "happy to bring" two or even multiple Lingdong Islands, which makes people confused.
...
(an embarrassing dividing line)
There are so many problems that have occurred, it is not for netizens to start the Tucao conference. So will you buy this new iPhone in front of the screen?
(text丨Reporter Shu Zhiyong of this magazine)
This article is a new media article of Hong Kong's " Economic Herald ".
If you want to reprint, please send a private message to contact us.
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