The Apple iPhone 14 series has been released and launched now. I wonder which of these four phones have you selected? If you haven't taken action yet, what are you looking forward to? In the past, many people might have waited for Double 11 special offer or Pinduoduo's 10 billion subsidies. So should we wait for a while this year? If you don't rush to change your phone, it's really worth looking forward to. But now it seems that hope is very slim to buy the cheap Apple iPhone 14 series on Double 11, especially the 10 billion subsidy.
The answer to this question is actually very simple. Did you buy the cheap iPhone 13 series at this time last year? Did you buy it with great effort or effortlessness? When the iPhone 13 series was launched last year, many consumers were "putting pigeons" by Pinduoduo, and the orders were cancelled even though they placed orders. The solution to Pinduoduo is to communicate with the user who has been cancelled and it is recommended to purchase again. The fuse for order cancellation is probably that Pinduoduo provided a coupon of 500 yuan.
In the past two years, every time Apple iPhone is on sale, it will catch up with Double 11. Various e-commerce platforms have launched purchase subsidies to compete for buyers, among which Pinduoduo has the greatest efforts. It is also because of this that consumers have really received a lot of benefits in the past few years, and they can buy Apple iPhones several hundred or even thousands of yuan cheaper than the official price. These are all independent behaviors of e-commerce, which use real money to subsidize to improve sales data. Selling new iPhones at low prices is indeed a loss of money, but it has to be done in the face of fierce competition.
However, for , Apple , this behavior is completely unrecognized, and even Apple will use all kinds of means to restrict it. In the past two years, some people may have discovered that as long as the e-commerce platform has subsidies, the supply will become unstable. Last year, there was even rumor that Apple strictly restricted supply channels, prohibited new products from participating in Pinduoduo's 10 billion subsidies, and even issued huge fines. The relevant rumors this year are even more outrageous. If the price is lowered without authorization, the agency may be disqualified. Therefore, in the past, such as the 10 billion subsidies and the price reduction sales of various e-commerce platforms, have become particularly difficult for products this year.
So the problem is, why is Apple so strict in controlling it? Some friends may give answers directly, and they must ensure the benefits of sales channels by balancing prices. At the same price, everyone sells their own skills. If there is a price difference and some people want to make small profits but quick turnover, it will inevitably harm the interests of others. In fact, there is another aspect. Apple attaches great importance to the value of iPhone products themselves, and price reduction is to directly devalue the product. Therefore, Apple not only restricts price cuts, but also may receive a letter from Apple's lawyer when using iPhone as a prize in various activities. Because in Apple's opinion, you are trying to mess with iPhones or using iPhones for marketing.
So this year it is destined to use e-commerce subsidies to buy the iPhone 14 series, and it will be very difficult and more difficult than before. However, there is not a lack of opportunities. After all, the relationship between e-commerce platforms and Apple is an offensive and defensive relationship. As the defensive side, Apple will always have some mistakes or be half a beat slow, and it is impossible to completely block all channels. So if you don't rush to change the phone, you can actually try it.