[Electric Dog]
Apple AirPods Pro 2 has been officially launched, with a price of 1,899 yuan (US$249 overseas). Research by professional dismantling agency iFixit shows that this generation of headphones is still irreparable. In other words, even a simple operation like changing the battery may damage the integrity of the headset.
In the disassembly of iFixit, this pair of AirPods Pro suffered a crack in the shell. It is difficult to repair it without damage.
Strictly speaking, the internal design of AirPods Pro 2 is similar to that of previous generations. An unexpected discovery is that the metal plug-in used to connect the lanyard on the charging case is welded to the Lightning connector inside the case.
scanning company Lumafield speculates that the lanyard plug-in may double as an antenna for the U1 chip, providing support for the Find My feature.
It is reported that AirPods Pro 2 is upgraded to be equipped with an H2 chip, and its core functions such as sound quality, noise reduction effect, spatial audio experience, etc. have been significantly improved, and the battery life of a single charge has also been increased to 6 hours.
recently revealed that due to lower demand than expected, Apple will give up its plan to increase production this year's latest iPhone.
Apple notified suppliers that it had cancelled the plan to increase production of 6 million iPhone 14, and set a goal of producing about 90 million iPhone 14 by the end of this year, which is similar to the output of iPhone 13 last year.
Affected by this news, after the opening of US stock on September 28, Apple's stock price plummeted , falling 4.13% at one point to US$145.49, evaporating about US$100.759 billion (approximately RMB 727.479 billion). Although
gradually narrowed, it closed down 1.27%, and continued to decline after the market.
It is worth noting that the iPhone 14 series in the Chinese market also performed significantly poorly. According to a report released by investment bank Jefferies on Monday, Chinese consumers purchased less than the new models last year when the iPhone 14 was launched.
Jefferie analysts pointed out in the report that the sales volume of the Apple iPhone 14 series in the first three days before the launch was 987,000 units, a 11% decrease from the same period of the iPhone 13 series last year.
As one of Apple's main markets, this undoubtedly brought a heavy blow to Apple's performance and goals.
It is worth mentioning that Mingchi reiterated his previous survey results that the shipment of iPhone 14 Pro and Pro Max will be forecast to grow by about 10%, which is conducive to the iPhone ASP (average selling price) and product portfolio in the fourth quarter of this year.
Kuo Mingchi admits that demand for iPhone14 and Plus is significantly sluggish, but points out that the increase in orders for iPhone 14 Pro and Pro Max and price-reduced iPhone 13 should offset the potential order cuts for iPhone 14 and Plus.
Kuo also pointed out that among the orders added to the Pro series, the orders for iPhone 14 Pro Max account for about 60%, which is conducive to the ASP and product portfolio of iPhone in the fourth quarter of this year. He believes that this result will further inspire Apple to create more differences between the Pro and Pro Max of the next version of the iPhone 15, thereby increasing the shipment of the iPhone 15 Pro Max and enhancing the iPhone's product portfolio.
Guo Mingchi also posted on Wednesday that his latest survey shows that Apple may establish a new Apple Car team before the end of this year, that is, the Apple Car project team.
As of September 19, on the Tmall platform, the cumulative sales of the iPhone 14 series decreased by 6% compared with the pre-sales of iPhone 13 in the same period, and sales increased by 4% year-on-year; in terms of sales by version, the sales of the standard series decreased by 71% year-on-year, and the sales of the Pro series increased by 38% year-on-year.
Apple seems to have made adjustments to the performance of poor demand for the standard version of the iPhone 14 and strong demand for the Pro series.
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