September 27th news, PICO officially released the new generation of VR all-in-one phone in the Chinese market - PICO 4 series, priced starting from 2,499 yuan. This is the first time that PICO has released an upgraded product since it was acquired by ByteDance. It is reported that the PICO 4 product configuration has reached the industry-leading level. The entire series is equipped with Qualcomm Snapdragon XR2 chip, which has a smooth experience; the Pancake folding optical path design makes the device lighter, and the weight of the battery is only equivalent to a can of Coke. The balanced distribution of the front and rear also greatly improves the wear comfort; the 4K+ super-visual screen and 105° super-view angle screen perform very well, the HyperSense vibration handle has realistic and flexible vibration feedback, and the 6DoF space head hand positioning allows the device to accurately recognize, supports naked hand interaction, and is more immersive.
(PICO President Zhou Hongwei)
PICO President Zhou Hongwei said that PICO 4 provides users with rich content, including VR sports and fitness, VR video, VR entertainment and VR creation four major scenarios. Taking exercise and fitness as an example, PICO 4 released the first application of "Super Moment" that integrates private training courses and yoga, as well as rhythm music games "Flashing Rhyme Spirit Realm", VR fighting applications "Ramey Fighting", "All-in-One Summer Sports VR" and "Live Fishing", etc., and combined with the CalSense physical fitness monitoring algorithm added by PICO Sports Center, calories can be calculated based on body data and action trajectory, making VR exercise a new fashion in life.
PICO has continued to focus on content construction in recent years, increasing investment in production and introducing a large number of video content. Users can watch Hollywood blockbusters, celebrity VR concerts, "Follow Deye to East Africa" and other high-quality resources in the VR theater. In addition, entertainment masterpieces such as "White Night - Inheritance", "Sword and Magic", and "City Mirror" have also received widespread attention from VR fans.
(VR version of "Three-Body Problem" will be launched next year)
launch conference, "Three-Body Problem" author Liu Cixin revealed in the interview video that the copyright owner of the Three-Body Problem Cosmos has reached a cooperation with PICO to jointly produce the first VR version of "Three-Body Problem" interactive narrative work, which will be launched next year.
"Today, we will officially start the road to popularization of VR in China through PICO 4, bringing a new product experience and content ecosystem to more users. Perhaps PICO 4 is the first VR for many users." Zhou Hongwei said.
Zhou Hongwei officially announced the price of the new PICO 4 series, with the 8GB+128GB version priced at 2,499 yuan and the 8GB+256GB version priced at 2,799 yuan. The PICO 4 Pro 8GB+512GB version for geek users and industry users is priced at 3,799 yuan, which adds facial tracking, eye tracking, intelligent stepless pupil distance adjustment and other functions compared to the ordinary version.
(VR sports and fitness scenarios that are mainly used in PICO 4)
It is reported that PICO not only gradually improves the consumer content ecosystem, but also applies VR products and technologies to enterprise-level markets, including fire training, safety education, chronic disease rehabilitation, VR technology classrooms, etc. For example, after some fire departments use PICO's VR technology, drill trainees can be in a practical training environment such as simulated kitchens, gas stations, forests, etc., and learn operating procedures in different scenarios, greatly improving training efficiency and reducing accidental injuries. The launch conference launched PICO 4 Enterprise for the enterprise-level market, a one-stop solution composed of powerful hardware products and full-link platform capabilities, and will explore the application of VR in more industries.
At 22:00 on September 27, PICO 4 will be sold in online channels such as JD , Tmall , Tmall , Tik Tok , PICO official mall, and offline channels will start sales on September 28.
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