Bloomberg reporter Mark Gurman revealed today that Apple is preparing to replace the "Pro Max" iPhone with the brand new "Ultra" iPhone 15 model next year. Gurman wrote in his latest Power On newsletter that for the iPhone 15, Apple is planning to design and revamp the USB-C interface and potential name changes, and the brand identity changes will also be an important marketing change.
According to Apple's current model, we can expect a change in iPhone design next year, while moving to USB-C, and potentially replacing the Pro Max with a new Ultra model.
's transformation to the "Ultra" branding for the highest-end iPhone will follow Apple's recent naming decision. Most notably, the most rugged, largest size and most featured Apple Watch has been named the Apple Watch Ultra, while the most powerful Apple Silicon chip to date is the M1 Ultra.
Given that the iPhone 15 is still a year away, the specific details are still quite scarce, but it is generally expected that Apple will switch to USB-C interfaces on iPhones next year ( EU new regulation conversion transition period is approaching the end). In addition, there are rumors that the pill-shaped screen punching practice of iPhone 14 Pro will continue to all models of the iPhone 15 series.
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