The national trend ushered in a "golden period", and the TCL brand emerged in the mid-to-late 1990s. With the further deepening of reform and opening up, the demand for the Chinese home appliance market was quite strong. At that time, local brands failed or market recognition due

national trend ushered in a "golden period". The TCL brand emerged in the mid-to-late

020s, with the further deepening of reform and opening up, the demand for the Chinese home appliance market was quite strong. At that time, local brands failed or market recognition due to many reasons such as late start and insufficient self-developed technology reserves, so they naturally could not withstand the fierce offensive of "foreign home appliances". Foreign brands represented by Sony , Panasonic , Toshiba , Sanyo , Sanyo , Sanyo , etc.

According to reports at the time, Japanese home appliance brands even divided more than 90% of China's home appliance market in their heyday, and they made a lot of money. It is no exaggeration to describe it as "bending over to pick up gold". However, since 2011, Panasonic's home appliance performance began to decline sharply, and it was not until 2015 that it decided to launch the Chinese market, and brands such as Sanyo and Toshiba were inevitably acquired.

To this day, Sony is the only one of the four Japanese home appliance giants who are struggling to support it. Why did those once glorious foreign home appliance brands finally withdraw from the public eye? Simply put, they are "living their capital", but they do not notice that the home appliance market has long been "crisis" . At that time, many excellent companies and entrepreneurs emerged in China. They used their growth process to show the world the progress and development of China's manufacturing, including the current well-known TCL.

accelerates the development of new fields, and TCL white household appliances came into being

TCL has been established for 41 years of development. Like many companies, it is alternately parallel in failure and success, with both setbacks and achievements. In 1993, after experiencing OEM production and rental production licenses, TCL finally ushered in its first large-screen color TV, and its first batch was quickly sold out. Subsequently, TCL continued to develop and expanded its business to mobile phones, refrigerators, washing machines, air conditioners and other fields. Under this circumstance, TCL white household appliances were officially born in 1997!

TCL Baijia Appliances established the development direction of product innovation and research and development with users as the core at the beginning. After decades of product, technology accumulation, market and user reputation precipitation, TCL Baijia Appliances have entered the fast lane of development. In 2014, the new TCL refrigerator and wash industrial park was officially put into production in Hefei, with an overall annual production capacity increasing to 8 million units. In 2016, TCL White Household Appliances was the first to launch the first dirty-free pulsating washing machine in the industry, officially opening the curtain of the "dirty-free era". It is also called "the innovation closest to the actual health needs of users in the history of washing machines."

Although the home appliance industry in the first half of the year was a little "cold" compared with the same period in previous years, TCL still showed a trend of upward trend. According to monitoring data from Zhongyikang, TCL refrigerators and washing machines are currently the fastest growing brand among mainstream home appliance brands and the only brand that has achieved year-on-year growth. The retail sales growth rate is as high as 37.3%, and its two major categories of refrigerators and washing machines have achieved double-digit growth. According to data from a certain platform, the TCL 600L capacity refrigerator increased by 246% year-on-year, and the TCL DD direct drive drum washing machine increased by 106% year-on-year. They have become the first in sales in the large-capacity refrigerator category and the first in domestic brands in the washing machine e-commerce channel. You should know that in the overall market downward environment, TCL white goods can still achieve "counter-trend growth", which is not an easy task.

grasps the user's pain points, and technology empowers the product

When we look at the refrigerator and washing machine market, we can clearly find that the products created by TCL white household appliances do not simply add some fancy functions, but solve user pain points from the source. TCL's refrigerators and wash products not only achieve market breakthroughs, but also provide a benchmark example for industrial development.

Based on the user's need for a refrigerator to adapt to the storage of multiple foods, TCL and Jiangnan University jointly developed "molecular preservation technology". The principle is to use magnetic field induction to achieve unlimited microvector preservation, affecting the biological magnetic field and thus slowing down the loss of color, moisture and nutrients.Related scientific and technological achievements have been successfully converted into batch applications on TCL Gewu series refrigerators, and have received many positive reviews from users.

In addition, the invention of washing machines has brought considerable convenience to everyone's life, but so far it is mostly iterative optimization of product functions, and there are few disruptive breakthroughs and innovations. In order to meet family needs, the TCL White Household Appliances Research Team designed the washing machine into a duplex structure, which allows clothes to be washed in different categories to avoid problems such as color strings and cross infection, which is especially suitable for fast-paced urban people.

Thanks to TCL white household appliances’ product innovation in home health scenarios for many years, the sales performance has become increasingly eye-catching. It is foreseeable that this technological growth curve, which is moving side by side with color TV, is helping TCL white appliances take another completely different high-end path.

In the past twenty-five years, TCL white appliances have established their own "technical moat". So far, TCL Baijia Appliance has already obtained 15 international patent applications for , 336 national invention patents , 821 utility model patents and 341 design patents. Among them, the number of new patents in 21 years has increased four times year-on-year in 20 years, and has 9 PCT international patent inventions. The continuous output of innovative technology can also lay a solid foundation for sales growth.

Just as Huawei surpasses in the technology industry, Apple , Samsung , TCL is gradually becoming the pride of national brands, accelerating the transformation of "Made in China" into "Made in China". Li Dongsheng, chairman of TCL Group , once said: "In doing industry, you must have the spirit of perseverance, and have the spirit of 'rolling up your sleeves and working hard', to promote the development of enterprises with innovation, and win the future with hard work!" I hope that TCL white home appliances can successfully press the acceleration button of industrial upgrading in the near future, promote the technological transformation and upgrading of the domestic home appliance industry, and bring more good products with good quality, quality, price and quality to the mass consumer market!