With the release of the iPhone 14 series, the stock price of Apple once showed a significant increase. However, on September 13, US time, the three major U.S. stock indexes plummeted across the board.
The six American technology giants Apple fell 5.87%, Tesla fell 4.04%, Amazon fell 7.06%, Google A fell 5.90%, Microsoft fell 5.5%, and Meta fell 9.37%, with a total market value evaporating US$500 billion. : Apple's market value evaporated by US$150 billion overnight, the largest drop since September 2020.
This year marks the 15th anniversary of the release of iPhone, during which Apple released a total of 38 iPhones. Apple just released the iPhone 14 series mobile phone not long ago. Although the market performed well based on the domestic pre-sales situation, it still failed to help Apple stop the decline.
is calculated based on the current price of 13,499 yuan for the most expensive iPhone 14 Pro Max 1TB version in the iPhone 14 series. Apple needs to sell 77 million units to make up for this loss. This is just about the approximate revenue, not profit.
iPhone 14 series pre-sales are extremely popular
According to appleinsider, the high demand for iPhone 14 Pro and iPhone 14 Pro Max in the Chinese market has caused Apple server crash, and consumers have booked more than 2 million units within 24 hours.
On September 13, the night the iPhone 14 series started pre-sale, JD and many e-commerce platforms showed that the entire iPhone 14 series was in the process of purchasing. On the official Taobao and Apple store, the shipping time of iPhone 14 Pro is 50 days. The official website of Apple shows "It's going to be fine now, Apple Store will be updated, see you later." The official release time of the
iPhone14 series mobile phone is on September 16, and the iPhone 14 Plus is on October 7. On September 13, Apple's official website showed that the expected delivery time of iPhone 14 Pro and iPhone 14 Pro Max with different configurations in is 5 weeks to 7 weeks. The latest shipment time for the iPhone 14 Pro is in mid-to-late October this year, while the shipment time for the iPhone 14 Pro Max is in early November this year.
On Taobao and Apple's official platform, the shipment time of iPhone 14 Pro is 50 days, which is another 10 days longer than the previous generation of iPhone 13 Pro, and the shipment time of and iPhone 14 Pro Max is 20 days longer to 60 days.
"Apple's estimated delivery time is the reserved delivery time of the product, but it may also be out of stock or cannot be shipped on time, which depends on the specific market situation." An Apple official customer service staff told reporters.
is located in Wangfujing and Sanlitun. There is also uncertainty in the arrival time of iPhone 14 series mobile phones. At present, most clerks say they are "not sure".
"Securities Daily" reporter learned through multiple channels that at present, for iPhone 14 Pro, there are third parties who have increased the price by 500 yuan to 1,000 yuan on the basis of the official price, and the price is pre-sale of the principle of "refund more and subsidy less". A salesperson told reporters, "It is difficult to buy early, and the final price will be much higher than the official one. is expected to increase its price by about 10%.
Apple confirmed iOS expansion advertising space: earning 35 billion per year
htmlOn September 14, Apple sent developers a brand new online meeting invitation to encourage them to purchase advertising spaces in iOS, and promised to provide new advertising spaces when this year's holiday shopping season comes.It is reported that Apple will launch more advertising content before this year's shopping festival arrives to help merchants conduct promotions.
Currently, the advertisements in iOS are mainly in the APP Store, with two locations: one is the search result page, and the other is in the search tab page.
Earlier this year, Apple had revealed its upcoming advertising plans to developers, including new search and recommendation ads added to the App Store, which will bring huge benefits to Apple . is expected to contribute $5 billion in revenue to Apple in 2022, advertising alone. (End)
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