As the area occupied by mobile games and software continues to increase, 128GB is no longer the first choice for consumers to buy. After all, current APPs take up too much space. Coupled with photos and videos, if you are not diligent in cleaning up, 128GB will It is also very di

machines is getting bigger and bigger! 256GB will become the mainstream, is your mobile phone storage still enough?

If we move forward in time, many friends will be entangled in buying a mobile phone, whether to choose 64GB or 128GB. Nowadays, they will obviously choose the latter. As the area occupied by mobile games and software continues to increase, 128GB is no longer the first choice for consumers to buy. After all, current APPs take up too much space. Coupled with photos and videos, if you are not diligent in cleaning up, 128GB will It is also very difficult to meet our usage needs.

256GB storage becomes mainstream?

A year or two ago, the 128GB version still occupied the mainstream position. But now, although the manufacturer still retains the option of 128GB version, the sales volume is mediocre-because no one chooses it. Take the K50 Extreme Edition as an example. With its 8GB+128GB version, its price has been reduced to 2,999 yuan, making it the cheapest Snapdragon 8+ model. However, in Dongdong, 8GB+128GB is the only version available out of stock. Other memory versions are still in pre-order or on rush purchase. In other words, consumers are not optimistic about the 8GB+128GB storage version.

Although the models released in July, such as iQOO 10, Motorola X30 Pro, etc., all retain the 128GB storage version, they are basically in a state of being unclickable. To put it simply, the demand for this version of the model is not strong. . So why are manufacturers still keen to launch 128GB storage versions? The reason is that it can lower the starting price of mobile phones and create an illusion of being particularly cheap, which is more helpful for marketing.

Why is mobile phone storage increasingly insufficient?

Mobile phone storage is becoming increasingly insufficient, so domestic APPs have to be dissed. Take WeChat as an example. It is commonly used for daily social networking and office work, so it will accumulate a lot of files, including various documents, short videos, emoticons, etc. Take me as an example. My own WeChat APP takes up 22GB of space. You must know that the installation package size is only 264MB, which means that the storage space occupied has increased by 85 times since downloading and installing!

is like WeChat, Alipay, takes up a lot of space, after all, it has many built-in functions that can be used daily. However, video APPs, browser APPs, etc. can easily take up 5GB+ of space, causing the phone’s storage to explode!

Why? In addition to caching data, domestic APPs like to add various functions to them, whether you need them or not; for example, video APPs can add shopping and social networking; music APPs can add live broadcasts and game areas; browser APPs can add Mini games, live broadcasts, and novels are added to it; the shopping APP is filled with takeout, buying medicine, games, live broadcasts, travel, etc. The most exaggerated thing about

is Penguin's social software, which directly stuffs Unreal Game Engine 4 into it, turning the social software into a "game" software. In short, each software is a small APP, deliberately turned into a large platform, and looks flashy.

Why are China so keen on “Big Mac” applications?

Why are domestic manufacturers so keen on “Big Mac” applications? If you think about it carefully, you still cannot do without benefits. Because every manufacturer needs to rely on APP to make profits. A prerequisite for profitability is to have enough traffic. Adding more functions into it can form a traffic monopoly. For example, when you listen to music on a music app, you may place an order for a certain singer's album on the platform, or click on a certain singer's short video or tidbits of news. For another example, if you watch a short video and push certain products, you may click to buy and place an order. Manufacturers allow users to "incidentally" consume data and bring in revenue, which also contributes to the continuous increase of APPs and increasingly bloated functions. Another reason for

is that by adding more functions, you can request more permissions from the system. For example, music apps theoretically do not require location permissions. After all, I just listen to music. But since the shopping function has been added, you always need to provide an address when placing an order. It would be troublesome to enter the address word by word. It would be more convenient for you to provide location permission.Also because they have obtained more permissions, manufacturers can more accurately create user portraits and user tags, and conduct more diversified push notifications.

written at the back

For now, software manufacturers have still not restrained from the expansion of APP size. Mobile phone manufacturers have also acquiesced to this behavior of users, after all, it can better drive users' demand for switching phones. Perhaps in the near future, 256GB will become a minority, and 512GB will take over and become the mainstream. After all, even iPhone 14 has begun to launch a 1TB storage version.