recently saw a netizen complain about "what's the use of a mobile phone to take pictures so well?" I wanted to laugh at it, but then I suddenly realized that it seems that I don’t really use my mobile phone to take pictures so often—or rather When I use my mobile phone to take pictures, I actually rarely care about whether it’s good or not.
Don’t rush to oppose it at this time. You can calm down first and think about what you want to shoot when you take out your phone and turn on the camera, and then open your own photo album to see what you have been shooting recently.
Recently, because I often go to some places with good scenery, let's click on this part of the image first, let's see what kind of photos I have taken in the "daily" use before.
My photo album looks like this
Frankly speaking, I shoot more people or meals together, and the interesting things are some interesting little things on hand and on the street. During this process, did I really use the part of the phone in my hand that is "good for taking pictures"? I think there may be, but the frequency of use is really not that high.
I am still a relatively young man who loves life. I always take pictures of food, fun or good-looking things. If it is really like the old man mentioned at the beginning of our article, the most common use scene of the camera is to scan the code, then the excellent image will really become unnecessary.
This kind of syrup tablets is already a rare achievement that can exert the strength of mobile phone imaging
And the interesting thing is,If the excellent photographic capabilities of the camera module are completely ignored (in general, we will not ignore it), then the negative effects such as the thickening and weight gain of the body, the imbalance of the hand feeling, and the reduction of appearance will be completely ignored. Exposed. Even if the mobile phone is not held in the hand, but the screen is facing up and placed on the desktop, the towering image module will make the mobile phone become unbalanced and rattle when pressed, which is really unbearable. of.
The secondary screen design of the Mi 11 Ultra is a small idea to overcome this imbalance
So, let’s analyze it rationally. Why is it that everyone does not need excellent images so much? Do mobile phone manufacturers have to be so unhappy about images? I think there are three main reasons as follows.
"I can use it, you can't have it"
I can use it, but you can't have it. This is a very classic irresponsible sentence. Although I usually look at products as a consumer, the harm this sentence brings to manufacturers is quite obvious. This kind of somewhat unreasonable request is undoubtedly one of the culprits that the current mobile phone product is increasingly lacking in features and highlights, and tends to be homogenized . However, I do not intend to ignore the positive effects it brings. After all, it does promote the progress of manufacturers, but what I want to emphasize here is: This sentence does bring some negative effects.
Driven by these words, many manufacturers have naturally started their own image pursuit journey. Although it is chasing, there are both pros and cons. Take the disadvantages as an example, the scenes of earlier mobile phone products with 4 and 5 cameras are undoubtedly the best example. Monsters and monsters such as 2-megapixel black and white lenses, macro lenses, portrait lenses, and retro lenses appear endlessly on the back cover of the phone.The final result is that mobile phone image modules gradually become redundant and bloated. Not to mention the actual shooting effect, just talking about the daily use frequency of these lenses is low enough that it is dubbed the name of "make up the number of cameras."
For example, Xiaomi 10S-the image quality of this 13 million-pixel ultra-wide-angle lens, I can call it a "triple number lens module"
The advantage of this is to arm yourself with quantity. Make your model look powerful enough.
Similar examples include some low-quality periscope telephoto cameras. Here I want to give an example of the 8-megapixel periscope telephoto camera on Xiaomi Mi 10 Youth Edition. Although it is really good to be equipped with telephoto in this price range, its own image optimization is really not good enough. Consider To the final imaging results, I can only say that this telephoto lens looks more like "leapfrogging" to touch the configuration of the porcelain flagship product.
The classic "meter-style" comparison
Of course, no matter what, I think that as a consumer, it’s okay to stick to the viewpoint of “I can use it, you can’t live without”. After all, the final consumption is determined by ourselves. As for whether the manufacturer is willing to pay attention to it, that is another matter. And when it comes to " vendors are willing to pay attention to ", we have to talk about our second point.
Increases reasonable profit margins for mobile phones
Yes, image module is related to mobile phone profits. A more powerful image module will bring the phone closer to a "top flagship", at least in terms of publicity, it is indeed the same thing.
Please show us our old actor, the "New Species of Images" Xiaomi 11 Ultra
In fact, the biggest difference between the flagship model and the general model is that it can be "reasonably" allows everyone to spend more money. Just like the battle between , millet VS and Huawei many years ago, in the configuration table given by Xiaomi, we can always see that Xiaomi’s models always seem to have the leading configuration, but the final result However, Huawei sold better results at a higher price. In addition to the reasons why Huawei is indeed leading in configuration, the flagship models of Huawei are indeed in terms of body design and other aspects have achieved a more recognized flagship level, thus It has become a product that makes it easier for everyone to pay more willingly.
If you want to be a flagship phone, is a high premium . The configuration obviously needs to be stacked. includes the image module of the phone. Here are many different situations,Manufacturers who have not really been able to stand firmly on their flagship positioning need a powerful enough image module to endorse themselves. For example, vivo uses the micro-panel module co-branded by Zeiss; as for products that focus on mid-range positioning, they need one that can blow The image module that allows it to stand out among the same configuration and the same price model, such as the 100 million pixel camera of the K40 Pro+; and those manufacturers that have made some achievements in imaging for a long time also have to further enhance their imaging Strength, such as Huawei Mate40 series and P50 series.
After all, if you don’t make progress, you will really be photographed on the beach
No matter how the phone itself is priced and positioned, the ultimate goal of these manufacturers is the same: increases a reasonable profit margin for mobile phones. The higher one can raise the price without being criticized, and the lower one can suppress the opponent in the name of true fragrance.
Develop a new way of life and let more people recognize the values of the brand
I have talked about so many business activities before, but I actually want to talk about some ideological things. The example here is the iPhone. Although the iPhone has been "fancy hanging" on the image module by the flagships of major Android manufacturers, 12 million pixels have persisted for so many years, but in fact the iPhone still has the same image configuration. Some snacks.
Even if you don’t compare it with other manufacturers, just say that the outsole 12-megapixel wide-angle lens of the iPhone 12 Pro Max is worth blowing, after all, its pixel size has come. When it reaches the size of 1.7μm, even if it is compared with the pixel size of the well-known Xiaomi 100 million pixel sensor HMX after the four-in-one,It is already very good to be able to achieve small advantages. Of course, the comparison here is still a bit unfair. After all, Xiaomi’s HMX still has 27 million pixels even after the four-in-one, but I also talked about it here, "not compared with other manufacturers", so From the perspective of pragmatism alone, the main camera of the iPhone is "big enough".
At the time of writing this article, the invitation letter for iPhone 13 has not been sent yet. We still need to talk about "let more people recognize the brand's values".
What should we do to recognize values? Some friends may think that it is necessary to be straightforward and tell everyone "My configuration is good, and I will use it to take pictures and video live broadcasts", but this is really not the case. Even if we can see that the iPhone has indeed done a lot of effort in imaging systems, post-editing, etc., this is actually just the basis, not the way they are attracting everyone to shoot with the iPhone.
Yes, in addition to doing a good enough foundation, Apple also did some other things. If you have followed the Today at Apple activities, you will find that they will actually do some courses in some places where Apple retail stores (although it is a loop) to attract everyone to master some photography knowledge, and use iPhone to take pictures and share .
In addition to courses, in fact, Apple will also bring some images that we don’t know about. On the one hand, we have to admit that these shots are indeed excellent.On the other hand, we will find that this is actually more like a raising the brand image of .
Don’t say that this kind of activity has no effect-if it really does not work, then domestic manufacturers will not do these shooting activities-as ordinary people, us It needs to be clear that although there are always "stupid", manufacturers are always much smarter than us.
seems to be a bit far away, in short, we need to realize that this kind of shooting can make many young people subconsciously feel that there is such a group of people with excellent aesthetics and freedom to travel. Using the same phone with them. Although this will not be too direct on the surface, it does have a subtle impact, so that they will be more willing to use these products to chase those who are shining. I don't want to pour the cold water of "doing what you can" here. It is always good to have some goals and hopes. Although it may not be what you really want to do in itself.
In turn, It is precisely because of these goals that people can chase that the iPhone has attracted many friends to use it to shoot , and better play their excellent Image modules and optimization capabilities eventually became a relatively successful positive cycle.If you have used the Android flagship for video shooting, I believe you will understand why I am boasting Apple here. Although I don't like iOS, and I hate the design and weight of the iPhone 13 Pro Max, I just have to admit that it is very useful for shooting videos. It is estimated that it will take some time for Android flagships to catch up.
Maybe some friends will start spraying when they see it here: Having said so much, it turned out to be a pavement for blowing apples. But I still have to say that this time it really isn't. Everyone also knows the truth about wanting to promote before suppressing, right? What I want to express is that Apple has done a good value promotion- , but we really don’t need to be brainwashed by that value . There are indeed many things worth recording in life, , but we don’t have to use the iPhone to record , this is what I want to express.
actually talked about so much. In terms of the fact that mobile phone manufacturers stack materials on video, it is still very simple: is to sell more money , easier to sell and sell A few more ones will make more money, and more expensive ones will also make more money. In short, this is all driven by interests, not conscience or giving back to fans, and not the pursuit of the value of life.
Let’s talk about the feelings of the friend who went back to the beginning,He said he didn't need video-but the phone was not just sold to him alone. Since the stock image (the material here refers to the selling point instead of the configuration) can be sold more, why do manufacturers want to laborious to create a more cost-effective, thinner, lighter, What about phones with larger batteries and better heat dissipation?
So, in the end, he can only "waste" some money on camera configuration.
.-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-