is not black or blowing. In this World Cup, the biggest winner, in addition to Qatar and future champions, must also be Chinese advertisements. Especially Hisense advertisements, which can be called "a stroke of a magical comedy".
was originally "China's first and the world's second", but later it was changed to "Made in China, work hard together". Every advertisement was played with sideline advertisements, which made fans around the world remember "Hisense" and "Made in China".
In fact, it is not just this year's World Cup. In the past few years, Hisense has benefited greatly in sponsoring sports events, and has made a lot of money in every sponsorship - in the context of the recession of global economy, its growth rate is eye-catching.
not only World Cup, Hisense sponsored Australian Open for 7 consecutive years, and also sponsored European Cup since 2016... The effect is also very obvious. Hisense successfully entered the Australian market, gaining 20%+ Australian market share, ranking first.
After sponsoring the European Cup, Hisense TV's sales volume increased by as much as 200% in the five major markets of Britain, France, Germany, Italy and Spain, making a big splash. During the 2018 World Cup, Hisense's sales soared globally, especially in overseas markets, with a growth rate of more than 150%.
You should know that in the past, those who sponsored these top events were generally European and American, as well as Japanese and Korean brands. For example, Samsung has advertised many times in top events. Now the advertising space for the World Cup has been snatched by Hisense.
advertising space is a small matter, but the market is slowly snatched away by Hisense. This time, Hisense made such a high-profile appearance in the World Cup, and its sales will obviously explode globally. In the past, in Europe, the United States, Japan, South Korea and other markets, Japan and South Korea were the biggest brothers. What about now? As China's TV's share continues to grow, everyone will feel a sense of crisis...
In this regard, Samsung executives have not shyly pointed out that Hisense has become their important competitor and is a very dangerous opponent.
After Hisense advertising flooded the screen in this World Cup, executives of Samsung Electronics said this was "not pleasant" and said they would be highly vigilant about Hisense's global product sales trend and industrial layout.
Samsung is so nervous, which is very easy to understand, because since the birth of color TV, Japanese and Korean brands have been dominating the world. Later, Japanese brands gradually faded out, and Korean brands rose, especially Samsung and LG once took nearly 50% of the world's share.
Not only that, Samsung was also leading the world in LCD and OLED panels in the early days. Many color TV companies purchased screens from Samsung, and were controlled by Samsung.
But now, the situation has changed. On LCD screens, Chinese companies have long surpassed Korean companies. Domestic LCD screens account for more than 50% of the world's share, and even Samsung has to purchase LCD screens from Chinese manufacturers. In terms of
OLED screen, BOE , Xinweinuo, etc. are no longer inferior to Samsung. Hisense has developed the ultimate LED technology - ULED by making efforts in "multi-zone independent backlight control" and "Hiview painting environment engine technology", starting to block Samsung's OLED head-on.
In addition, Hisense also bets on the fourth generation of TV technology after OLED - laser TV , and has successfully expanded to the United States, Australia, Germany, France, the United Arab Emirates, South Africa and other countries and regions, stealing a large number of large-screen and high-end color TV markets that Samsung originally occupied.
and Hisense is driving an industry in the field of laser TV, allowing China's entire laser industry chain to run ahead of Japanese and Korean companies in the competition for "next generation display technology".
To put it bluntly, Hisense's innovations and actions have really made Korean manufacturers such as Samsung "shiver", because this means that China's TV industry has truly defeated the TV industry that Japan and South Korea have all the efforts of the whole country to transfusion blood. This is a change of the era.
So Samsung has to admit that Hisense has become an extremely dangerous competitor, and it is under great pressure and cannot be happy because this opponent is too strong and innovation is too strong. Maybe in the future, Hisense will go from second in the world to first in the world, stealing Samsung's position.
But whether Samsung is happy or not, Hisense has already targeted Samsung's throne at this football event without the participation of the Chinese team. Let us look forward to Hisense's advertisement of "world number one" as soon as possible!
