recommendation: There is no doubt that the emergence of smartphones has completely changed our social life and changed people's lifestyles. For contemporary people, as long as they have a mobile phone in hand, there is no need to worry about traveling across the country. This is the biggest change that smartphones bring to people's lives.
Nowadays, except for some elderly people and children who are not suitable for using mobile phones, almost every Chinese has one or more smartphones.
According to a report by data analysis agency Newzoo, there are 950 million smartphone users in China, with a penetration rate of at at 66%. The number of smartphone users is higher than that of India, which ranks second and the United States, which ranks third.
However, as the replacement cycle of smartphones becomes longer and longer, the sales scale of the entire mobile phone market has gradually shrunk.
According to the data report previously released by China Academy of Information and Communications Technology , the total shipment of mobile phones in the domestic market was 136 million units, a year-on-year decrease of 21.7%; among which, 5G mobile phone shipments were 109 million units, a year-on-year decrease of 14.5%.
It is worth mentioning that as the market size of the mobile phone industry gradually shrinks, the mobile phone repair industry has become increasingly recession.
You should know that mobile phone repair was a good business in the past. The author has a friend who has been engaged in the mobile phone repair industry for many years. He earned about 5 million in 5 years, and earned an average of 1 million a year. He is considered a leader in the industry.
However, just last year, this friend suddenly chose to change careers. What is the reason behind it? After my repeated questions, he mentioned the four reasons behind this phenomenon.
The first reason: There are fewer and fewer counterfeit machines on the market.
smartphones began to become popular in China at the end of 2013, and 2013 to 2015 was the peak period for the replacement of smartphones in China. At that time, various domestic smartphone brands sprung up like mushrooms after a rain.
Due to the large number of mobile phone brands, coupled with the uneven quality of mobile phones and the inability to guarantee consumers, most of the counterfeit phones can only go to the repair shop to repair them yourself, which has brought about huge mobile phone repair needs.
At that time, it was also the hottest time in the mobile phone repair industry. The repair masters of the store often had to be busy from morning to 12 o'clock in the evening. It was not an exaggeration to say that "the mobile phone repairs and the hand cramps are ripped." So learning mobile phone repair was a profession that was very profitable and highly favored by young people.
Until The emergence of Xiaomi mobile brought higher configuration and experience to users at a lower price. broke the situation where domestic counterfeit machines were contending with hundreds of schools of thought.
At the same time, the mobile phone repair industry has also entered a new era - due to the gradual disappearance of counterfeit machines, the number of repairs has dropped sharply, and business has gradually become difficult to do.
The second reason: the quality of the mobile phone is getting better and better.
Looking at the current domestic mobile phone market, consumers use mobile phones back and forth to put it bluntly. Huawei , Apple , OPPO, vivo, Xiaomi , etc. monopolize almost all domestic mobile phone market share.
And more importantly, with the advancement of technology, the chances of mobile phones being damaged are very small. In addition, mobile phones have warranty time and professional repair and after-sales service, general mobile phone repair shops are gradually entering the elimination period.
The third reason: the cost of repairing mobile phones remains high.
Nowadays, in addition to chips, the most valuable thing about smartphones is the screen. Generally, if a mobile phone with a cost of two or three thousand yuan accidentally breaks the screen, it will cost more than 1,000 yuan to change the screen, which will account for a very high cost.
Therefore, many people rarely use the phone to repair it after it breaks (worrying that the phone is not as easy as before after changing parts), but choose to change the phone directly. In this way, the business of repairing mobile phones will naturally be lost.
The fourth reason: store rental and labor costs are getting higher and higher.
The cost of doing physical stores is relatively high now. Take the mobile phone repair industry as an example. Although the storefront is not large, it must be in a conspicuous place, otherwise it will be difficult for customers in need to find it. This also leads to higher rental costs in this industry, and in addition, labor costs remain high. In the context of reduced business, it is difficult to guarantee operating profits in this industry.
Conclusion: In the past, the signs of "repairing mobile phones" could be seen everywhere on the streets, but now they have been abandoned by the times. Behind the neglect of the house means that someone is forced to change careers.
I wonder what you think about this phenomenon?
