Apple iPad is new, and the price is also increased.
1 In the early morning of October 19, Apple (Apple) quietly launched two new iPad new products. The tenth generation iPad and the first iPad Pro equipped with M2 chip were officially unveiled, continuing Apple's tradition of releasing two waves of products every fall. The new iPad will be booked on October 20 and will be shipped one after another on October 26.
As the leading brand in the tablet computer industry, iPad has brought many amazing things to consumers, and the new generation of products is no exception. The theme slogan of the new iPad is "remarkable, touchable, and drawable", which implies that it can complete various silky operations with Apple's iopencil stylus, bringing a wonderful experience.
The new iPad uses a 10.9-inch full screen, removed the Home button, uses a power button with integrated fingerprint recognition, and uses a USB-C port for the first time. The new iPad comes in two configurations: 64GB and 256GB, and is available in four exterior colors: blue, pink, yellow and silver to cater to the needs of young and fashionable consumers.
In terms of usage scenarios, Apple has built it into a tablet computer that combines learning, entertainment and office. It can easily deal with it in different usage scenarios, and its portability can meet people's needs for use anytime, anywhere.
The main advertising slogan of the new iPad Pro is "powered by M2". Similar to previous generation products, Apple has added the previously released self-developed M2 chip on iPad Pro, which has better performance and can be able to do more jobs calmly. According to the official website data, the M2 chip used in the new iPad Pro has an 8-core central processor speed up to 15%, a 10-core graphics processor 35%, and a 16-core neural network engine speed up to 40%, which are consistent with the 13-inch MacBook Pro.
With the support of the M2 chip, the new generation of iPad Pro supports ProRes video shooting for the first time. In addition, the new iPad Pro supports the Apple Pencil hover function for the first time. When the pen tip is within 12 mm from the screen, the screen can accurately display the actual position you are about to touch, and the actual effect can be displayed before the pen is put. In terms of
screen, the 12.9-inch iPad Pro uses a Liquid retinal XDR screen, which has higher brightness, and the Liquid retinal display of the 11-inch iPad Pro is no less than that. Coupled with advanced display technologies such as P3 wide color gamut, original color display and ProMotion adaptive refresh rate, the two iPad Pros are enough to outlook the entire tablet field. In terms of price of
, the starting price of the tenth-generation iPad directly rose by 1,100 yuan, starting at 3,599 yuan, and the starting price of the new iPad Pro 11-inch iPad has increased by 600 yuan, starting at 6,799 yuan; the starting price of 12.9-inch iPad has increased by 800 yuan, starting at 9,299 yuan.
Judging from Apple's internal sales data, the iPad product line has always been one of Apple's important product lines. Apple's financial report released on July 28 showed that the company's third-quarter revenue was US$83 billion, with increasing by 2% year-on-year; net profit was US$19.44 billion, a year-on-year decrease of 10.6%. Specifically, iPhone 2, which contributed nearly half of Apple's revenue, had sales in the third quarter of 2022 of US$40.665 billion, a year-on-year increase of 2.8%; Mac business revenue was US$7.38 billion, down 10% from the same period last year, lower than the expected US$8.7 billion; iPad business revenue was higher than expected, but the data of US$7.224 billion was still down 2% from the same period last year.
From the feedback from the tablet market, the demand for tablets still has room for growth. In the second quarter of 2022, the shipments of China's tablet market were about 7.29 million units, a year-on-year increase of 1.9%, continuing the growth momentum in the first quarter. In the second quarter of 2022, the total shipment of China's tablet consumer market was about 6.73 million units, an increase of 13% year-on-year; the corresponding commercial market had only 570,000 units, a decrease of 52% year-on-year.
Industry analysts believe that the majority of students' online classes and learning at home have brought more demand for tablets, and high-performance tablets have become the choice of more professional-level users. The attribute of tablets' "productivity tool" is gradually recognized by the market. Since Apple introduced chips in the laptop field to iPad Pro, it has given it a higher-end positioning. "Why is the next computer the next computer" is gradually changing people's cognitive and usage habits. As more productivity tools release iPad version applications, it can do more and more work. Apple's iPad has always been a benchmark brand in the tablet computer industry.
On the "Second Grand View·Kewei is the top 900 brand value in the world" ranking released on January 13, 2022, Apple's brand value is 2097.599 billion yuan, ranking first.
