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The emergence of any product did not come out of thin air, nor did it mean that new products would appear if a brand was happy. , but after a long period of exploration, gradually formed the prototype of a new product. From the prototype, it slowly started to form the new phone . This process is actually not easy;
Although "new phone replacement is very fast" , there is also a little behind this rapid phenomenon. Touch the brand’s thinking about products, , and these thoughts mainly come from “whether the new phone has a wide audience, is the new phone’s functions attracted attention, or is the new phone’s functions attracted attention, or even the new phone’s appearance attracted attention”
If the brand is used to thinking deeply, “ may also think of the main groups of new phones, and whether the frequency of these people’s replacement is fast or slow” , and at the same time, how crazy is the idea of blindly buying a phone? When the brand can have the above thoughts and use all these thoughts on its own mobile phones one by one, then there is no doubt that all the new phones produced by this brand can be considered in line with the “hot sales” level.
Therefore, the above mainly briefly describes why a mobile phone is popular?
In fact, the strength of mobile phone itself is important, but the most critical factor is "can the brand of this mobile phone really design products from the perspective of the audience" . Really making a mobile phone can help the audience solve what they need. If there are many needs to solve, then the phone will definitely be hot. Therefore, whether the hot sales of the mobile phone is hot and whether the mobile phone is hot and has little to do with the strength of the mobile phone itself
Because just think about it, we think that on the surface, the cost-effective mobile phone and the elderly phone are the products of salt fish, but if the cost-effective mobile phone and the elderly phone can help a wide range of people who don’t choose the ultimate experience of the mobile phone to solve many needs, then they will naturally be hot and sold . This is the determinant.
Why talk about "demand"? Because in this mobile phone industry, there is a brand that needs it best, it is Xiaomi ! If we talk about demand, then Xiaomi is indeed playing very well in these two words. From the "disruptor" back then to the cost-effectiveness, it is basically a level or phenomenon that can play with "user needs". First of all, let's take a look at how Xiaomi's "disruptor" once played with demand? In fact, Xiaomi’s past disruption was not a random disruption. It really stands from the user’s perspective and then disrupts the situation. What does mean to disrupt the situation from the user’s perspective? In short, Xiaomi's flagship phones at that time could achieve extreme performance and functions, but the price was cheaper than models configured by other brands, allowing users to experience the functions and performance of the flagship for less money, so they were named "Scrambler"
So at this moment Have you found that "Scrambler" can be successful? It shows that Xiaomi plays "user needs" very successfully , knowing that users want to spend less money to experience the functions of the flagship, so they promote the success of the disruption; on the other hand, the cost-effectiveness is also a case of very successful playback demand. In short, basically all cost-effectiveness and mid-range phones on the market lack infrared functions, but Xiaomi exists one by one. What does this mean? Xiaomi has made full-featured and cost-effective functions in order to make it bigger, it is that simple.
, and the Xiaomi mobile phone , which has always been in the first place, just discovered a brand new route in the mid-range phone, but the new phone gave up?
In fact, I believe everyone is very familiar with the Xiaomi Civi series. From the first and second mobile phones in the series, Xiaomi Civi1 and Xiaomi Civi 1S, we can see that although it is a veritable mid-range product, if you want to refine it, their common advantage is "selfie". If you want to ask why the Xiaomi Civi series wants to prove itself mainly by selfies, this may be learned from the vivo S series, but Xiaomi Civi and vivo S series are a bit different
Xiaomi Civi’s selfies are from both men and women, while the vivo S series is a simple female selfie. "These can be seen from the appearance, although vivo is now The S series is also gradually starting to take the path of neutral selfies. Anyway, both mobile phones in the early stages of the Xiaomi Civi series were mainly selfies and appearance
But when it comes to Xiaomi Civi 2, everything has changed in the new phone? At first we thought Xiaomi was doing useless work, but after looking closely, it was not useless work. It was just that Xiaomi Civi 2 ensured the traditional "neutral selfie route" of the series, and then began to develop towards the experience of Panjin Oil. For example, the new chip of Snapdragon 7 Gen1, like liquid-cooled cooling technology, and NFC and infrared functions, they all told us that the Xiaomi Civi series has gradually moved towards a "big and complete" experience on Xiaomi Civi2, which just confirms our previous view that "Xiaomi has started to play with needs again", and the demand is also very well played.
Always remember that if a brand of is not developed with user needs as the core, it is like "singing the empty city plan" , because the current mobile phone market is showing a very fierce trend and is constantly developing, and there is no longer any brand that can survive for a long time by "living on old capital". A very natural truth: "If you can't get the recognition of users, then no matter how good the mobile phone is, it will be futile." Therefore, from the demand level, "Xiaomi does have something."
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