On October 20, the world's leading technology brand Skyworth officially announced that Liu Yifei has become its global brand spokesperson.

As a popular actor who has been constantly breaking through and setting new highs, Liu Yifei has become one of the most popular actresses in China with her strong strength; as the leading brand in the TV industry, Skyworth has continuously broken through the imagination space of the industry and users with accurate user insights and cutting-edge display technology. This cross-border cooperation between Skyworth and Liu Yifei can bring better products and services to users and fans through the efforts of both parties.
"Dare to create and dare to do" create strength for self-knowledge
From martial arts to urban life, Liu Yifei constantly tried different film and television themes, devoted herself to every role, and successfully created one vivid screen image after another.
, the spirit of not setting limits for itself, and trying hard to explore and innovate interpretation coincides with Skyworth's brand proposition that breaks the conventions, subverts innovation, and leads the future. Not afraid of hardships and challenges, being gentle and firm, sober and independent, has also created more and more classic works, which is highly in line with Skyworth's brand spirit of "daring to create and dare to do".
strong teams up to release new brand potential
As a world-leading technology enterprise, Skyworth embraces the brand proposition of "creating the future" and has continuously promoted the brand to "high-end", "technology" and "young" since 2019: rooted in technology research and development, user-oriented, and make "meaningful and valuable innovation"; explore future applications, and implement 5G+8K one-stop customized solutions; adapt to the needs of young users, and open up a new product line Ablaze; lay out cutting-edge display technology, seize the two major technology tracks of OLED and MiniLED... Continue to expand large-screen application scenarios, and effectively improve the happiness and convenience of users' lives.

This time, we work with global brand spokesperson Liu Yifei, Skyworth will accurately convey brand signals to the target audience, effectively strengthen the brand's user awareness of "technology, leadership, reliability, fashion and style", arouse the value resonance of users, and release new brand potential for long-term development of the global market.
has always been a multi-dimensional self-developed technology system from screen modules (OLED, MiniLED), audio and video technology (Skywi Acoustics, Skyworth AI picture quality engine, Skyworth 30+ picture quality tuning), intelligent interaction (full-time AI intelligent life manager) to health eye protection (creation and maintenance eye health technology). It has improved product quality through technological innovation, continuously improved product layout, and brought high-quality healthy technology life to hundreds of millions of users around the world.
In the future, Skyworth will work with global brand spokesperson Liu Yifei to continue to explore the ultimate audio-visual and audio-visual experience. continues to make breakthroughs in the innovation and user experience of product . With the pursuit of "valued and meaningful innovation", it will continue to expand new development space and bring global consumers a new experience of technological products.