Recently, it was reported that the iPhone 14 Plus, which has just been officially launched in , has dropped sharply, 400-1,000 yuan lower than the official price. It is understood that the current official website of iPhone 14 Plus is priced between 6999-9699 yuan, of which the market price of 128G version is about 400 yuan cheaper than the official website, and the 512G version has dropped by more than 1,000 yuan.
, and it is not difficult to see the reason for the breakdown from the iPhone 14 Plus related configuration. As a replacement for 13 mini, the iPhone 14 Plus has no upgrades in terms of price and configuration, which inevitably makes users feel that they are not sincere. In addition, the starting price of iPhone 14 starts at 5,999 yuan, which means that compared with iPhone 14Plus and iPhone 14, in addition to adding a 0.6-inch screen, the iPhone 14 has completely copied the iPhone 14 in other configurations. So instead of spending 1,000 yuan to replace a slightly larger screen, it is better to keep the original version more cost-effective.
Due to the poor performance of the iPhone 14 Plus, was named "the least value-preserving mobile phone of the year" before it was released. Research institution SellCell analyzed the average exchange value of more than 40 recyclers, and believed that compared with the same period last year, the iPhone 14 and iPhone 14 Plus performed poorly in value preservation. The former depreciation rate reached 38.4%, while the latter depreciation rate reached 38.6%, the highest in the past two years.
As electronic products are updated faster and faster, users are more concerned about cost-effectiveness rather than simply "new". Although iPhone 14 is new in terms of production year than iPhone 13, it can be said to be an old product in terms of configuration and price. Some netizens even joked that iPhone 14 and iPhone 14Plus are old jackets wearing new coats. Then sales pre-cooling is expected.
