Perhaps because of the benchmark effect of iPhone in the smartphone industry, the iPhone new product launch conference in autumn will attract widespread attention. It has been a whole month since the release of iPhone14 series, and all four models have also been on sale.
In this month, comments about the iPhone 14 series have been staged one after another, which has become a "fixed show" every year, but this year has become more lively.
In the comments of netizens and media every year, two well-known figures have joined the comment army this year. They are the familiar Luo Yonghao and Ren Zeping.
I believe these two authors don’t need to introduce them too much. Luo Yonghao was developing in the smartphone industry before, while Ren Zeping was a well-known economist.
. For this year's iPhone 14 series, both of them criticized the innovative function of Apple , Lingdong Island. Among them, Ren Zeping should be more active, and some media used "6 bombarding Apple in 9 days" to interpret it.
With the last iPhone series, that is, iPhone14 Plus, it is also on sale. The evaluation results of all versions of this series have been released. How to say it? Such a result may be beyond Luo Yonghao and Ren Zeping's expectations.
Take the data of JD self-operated flagship store of JD platform Apple products as an example. Currently, Apple iPhone14 Pro and iPhone14 Pro Max have the highest ratings, with a positive review rate of 98%. Compared with iPhone13 Pro and iPhone13 Pro Max, the rating rates of both are 96% and 97%.
It can be seen that the iPhone14 Pro and iPhone14 Pro Max series with Lingdong Island function seem to be quite popular among users. So what about the iPhone14 series?
Also taking the JD platform as an example, the positive reviews of iPhone 14 and iPhone 14 Plus are 96% and 95% respectively, while the positive reviews of iPhone 14 are not as good as 97% of iPhone 13, while the positive reviews of iPhone 14 Plus are the lowest.
From such considerable actual user evaluation data, it can be seen that the models with Lingdong Island function are not optimistic about Luo Yonghao and Ren Zeping, but have been sought after by users. The iPhone 14 series that does not have the Lingdong Island function is not as popular as the iPhone 13 series. For such a result, should Luo Yonghao and Ren Zeping be amused?
Not only that, in terms of sales, the sales volume of iPhone14 Pro and iPhone14 Pro Max are also higher. In fact, according to media reports and the disclosure of well-known Apple product analyst Guo Mingqi, Apple has reduced the production of the iPhone14 series and switched the production line to to produce the iPhone14 Pro series with higher price .
This seems to have been confirmed at present, because Hon Hai , the assembler responsible for producing Apple's iPhone14 Pro series, released its latest financial report data.
Both its September financial report data, the third quarter, or the first nine months of this year, have created the best level in history.
There is no doubt that the hot sales of the high-priced iPhone14 Pro series is the direct reason. In fact, Apple has many voices in the iPhone14 series product settings this year, and believes that such price and configuration settings are unreasonable.
, especially the iPhone14 Plus version, can be said to be extremely cost-effective. This seems to be seen through user reviews, but this seems to be the effect that Cook wants.
Since the iPhone 14 series is not satisfied, then buy the Pro series with a higher price.
At least from the current situation, Cook's goal has been achieved, so what do you think about this? Let me give you some opinions.
First point, who said it is better?
For a product, who said it is better?
This should not have become a question, because the answer is obvious, and naturally the user says it is good. No one's evaluation can replace the user's real experience.
So no matter whether Lingdong Island is a real innovation or a pseudo-innovation, there are also reports that the A16 chip is just an optimized version of A15, which does not seem to be important in the face of user experience.
If it is really bad, I believe the market will naturally give its own choice.
Second point, is Apple’s innovation weak?
Is Apple really innovated?
This is really not necessarily true. No matter whether Lingdong Island is a real innovation or a pseudo-innovation, it is also considered an innovation, after all, it has not been before.
For Apple, innovation must be done, but as a company, Apple pursues the maximization of interests, so it can be evaluated that Lingdong Island has low technological content, but its innovation benefits are not low.
It has to be said that although Cook is not good at making products like Jobs , he is good at operating. Apple's market value in 2011 was about US$370 billion, but now it is US$2.34 trillion, exceeding US$3 trillion at its highest.
Therefore, for Apple led by Cook, it is pursuing innovation that can bring high returns. As for whether it is evaluated as real innovation or pseudo-innovation, it does not matter.
Finally, let’s summarize it. For Apple’s market strategy this year, Cook needs to ensure profits due to the market recession, but the current situation of competitors may give Cook the confidence to do so.
However, with the return of Huawei in the flagship market, we believe that Cook may have to consider it more in the future.
