Two years later, the Huawei Mate series is back, and the Apple iPhone 14 series is also recently released, and the high-end mobile phone market is once again lively.
During the National Day holiday, a reporter from China Securities Journal conducted a high-end mobile phone market in Shenzhen and found that the Huawei Mate 50 series is still hard to find, and the hot model Kunlun Glass version needs to wait 1 month to receive the fastest goods. Apple official retail store iPhone 14 Pro series can only place orders online, iPhone 14 Pro needs to wait 3 to 4 weeks to receive goods; iPhone 14 Pro Max needs to wait 4 to 5 weeks to receive goods.
Apple store iPhone 14 Pro offline
Shenzhen Nanshan District Yitian Holiday Plaza is distributed with stores of many mobile phone manufacturers such as Huawei , Apple, OPPO, vivo and other mobile phone manufacturers.
At around 11 a.m. on October 6, Apple is located in the Apple Store retail store in Yitian Holiday Plaza, and is crowded. This is Apple's only official retail store in Shenzhen. A reporter from China Securities Journal noticed that many consumers are experiencing Apple's new products.
Shenzhen Yitian Holiday Plaza Apple Retail Store, Nanshan District, Shenzhen Reporter Zhang Xingwang/Photo by
A salesperson told reporters that the iPhone 14 in the store is currently in stock, and iPhone 14 Pro and iPhone 14 Pro Max need to be ordered online, and these two models are not sold in the store.
This also means that the iPhone 14 has sufficient supply, and the supply of iPhone 14 Pro and iPhone 14 Pro Max is in short supply. Xiangcai Securities research report stated that the current new models of the iPhone 14 series are affected by configuration and the market popularity is different. The delivery time of the standard version of iPhone 14 is short, but the delivery cycle of the iPhone 14 Pro series version is relatively long.
htmlOn October 6, a reporter from China Securities Journal noticed that on Apple's official website, consumers now place an order to purchase an iPhone 14 Pro, and the delivery time needs to wait 3 to 4 weeks; when placing an order to purchase an iPhone 14 Pro Max, the delivery time needs to wait 4 to 5 weeks.The iPhone 14 series models are of different popularity, and Apple's iPhone OEM factory is also adjusting its production strategy. Previously, there was news that Foxconn employees said that Zhengzhou Foxconn had removed part of the production line of iPhone 14. In response, Foxconn said: Do not comment on market rumors. On September 23, an insider of Foxconn told a reporter from China Securities Journal that some iPhone 14 production lines have been upgraded to the production of iPhone 14 Pro series models, which has no big impact on production. Currently, the production conditions of Foxconn's factories in Shenzhen and Zhengzhou are booming.
Huawei Mate 50 series "hard to find one machine"
In Yitian Holiday Plaza Huawei mobile store, the reporter noticed that some consumers are experiencing Huawei's new Mate 50 series. Two years later, the Huawei Mate series returned. The Mate 50 series is popular among consumers.
Shenzhen Yitian Holiday Plaza Huawei Mobile Store, reporter Zhang Xingwang/photo by
reporter learned that at present, the Mate 50 series in the store only has a small amount in stock, and the Mate 50 series Kunlun glass version is not in stock.
On the morning of October 6, at the Vientiane World Huawei Global Flagship Store in Nanshan District, Shenzhen, sales staff told reporters that the store currently does not have Mate 50 series spot stock. The earliest arrival time of the Kunlun Glass Edition Mate 50 series is expected to be 1 month later.
htmlOn September 21, three new products of Huawei Mate 50 series were launched, with the first sales trend, and it was even hard to find a machine. According to media reports, industry chain personnel revealed that Huawei's first batch of Mate 50 series has a total of about 4 million units. htmlOn September 22, Huawei's executive director and terminal business CEO Yu Chengdong said: "Thank you very much for your love and support for the Mate 50 series! We will speed up production to ensure product supply, so that more consumers can use the Mate 50 series mobile phones."Shenwan Hongyuan said that the Huawei Mate series' product shipments in recent years have exceeded 10 million units. In 2020, the sales of the Mate 40 series mobile phones have declined due to related factors. After two years, the Mate 50E uses Snapdragon 778 4G chip, while the Mate 50 uses Snapdragon 8Gen1 4G chip. The Mate 50 series is expected to return to the shipment level of tens of millions of units.
new products will drive sales
Recently, market research institution CINNO Research released data showing that in August, the sales volume of China's smartphone market was about 20.44 million units, a month-on-month decrease of 7.4% and a year-on-year decrease of 26%.
Judging from the sales data of the top five mobile phone manufacturers, Honor still has a good performance in the domestic mobile phone market. It won the single-month sales championship for the third time this year. It is the only manufacturer with positive growth in the top five brands. Its sales volume in August was 3.6 million units, a month-on-month increase of 4.3% and a year-on-year decrease of 14.4%. In addition, OPPO, vivo, Apple, and Xiaomi ranked second to fifth in sales respectively in August.
CINNO Research said that the iPhone 14 Pro product is expected to bring growth momentum to the mobile phone market in the fourth quarter.
The high-end mobile phone market has become the focus of competition among various manufacturers. Data from market research firm IDC shows that China's market share of high-end mobile phones above US$600 in the first half of 2022 reached 13.3%, an increase of 1.0 percentage points and 3.8 percentage points respectively compared with the same period in 2021 and 2020.
CICC said that with the launch of a series of product updates by manufacturers such as Apple, Samsung , and Huawei, it is expected to bring strong market demand. The Apple industry chain still has the strongest growth certainty, and it is recommended to focus on the opportunities for Apple's industry chain's performance improvement and valuation repair. In addition, after two years, the return of Huawei Mate 50 series to the market will boost market confidence, stimulate consumers' demand for replacement, and inject new vitality into the mobile phone market.
IDC believes that as major Android manufacturers insist on long-term investment in the high-end route, the competitiveness of Android phones in the high-end mobile phone market will be significantly enhanced. Through more time accumulation, from quantitative change to qualitative change, Android phones are expected to gradually stabilize the high-end mobile phone market.
