As the flagship phone of the year under Apple , the iPhone 14 series has attracted the attention of many consumers. Following the new product launch conference on September 8, Apple officially launched the full network pre-sale of the iPhone 14 series on the evening of September 9. Due to too many people rushing to buy the first batch of new phones, Apple's official website was once paralyzed, which shows that the sales situation is very hot. At the same time, this phenomenon has also caused heated discussions among netizens. Many netizens are very curious about the release results of the iPhone 14 series? As time goes by, the questions that netizens are curious about have finally answered. The results of the release of
iPhone 14 series are exposed: sales are polarized
According to Sandalwood e-commerce market monitoring data, the 7-day pre-sale of iPhone 14 series on Tmall platform sales increased by 7% compared with the 7-day pre-sale of iPhone 13 series, and sales increased by 17%; among the pre-sale sales volume, the pre-sale volume of the standard version decreased by 70% year-on-year, and the pre-sale volume of the Pro version increased by 56% year-on-year.
It has been about two weeks since Apple launched pre-sales, and the sales data for the first week of release have important reference value. It can be seen that the sales and sales of the iPhone 14 series this time exceeded the 13 series last year. It is worth noting that there are only three models launched this year, and there were four models launched last year, but the sales of the iPhone 14 series are still more, and the sales have increased significantly.
Surprisingly, the sales of iPhone 14 and iPhone 14 Pro series showed polarization: iPhone 14 sales fell 70% year-on-year, and sales fell sharply. Although the price was the lowest, it sold the least. The offline market also quickly broke the issue price on the day of the sale; while iPhone 14Pro & 14ProMax sales increased by 56% year-on-year. It was previously rumored that among the 90 million units of the iPhone 14 series, the proportion of the Pro version in stock has exceeded half, but it is still in short supply.
As of September 26, the offline market price of iPhone 14 has fallen below the issuance, of which the 512G version has dropped by more than 700 yuan; while the offline market of iPhone 14Pro & 14ProMax requires an increase in price to be purchased. The Pro version has a slightly increased price of hundreds of yuan, and the ProMax version is generally increased by about 1,000 yuan.
iPhone 14 Pro series was a big success
Before the iPhone 14 series was released, many revelations mentioned that Apple will once again increase the gap between the standard version and the Pro version. But what surprised many consumers was that Apple actually slowed down the upgrade of iPhone 14, while iPhone 14 Pro was a regular upgrade. Although the gap between the two is even bigger, consumers' sense of recognition of iPhone 14 is also lower.
Obviously, Apple is intending to guide consumers to purchase the higher-priced iPhone 14Pro series. Judging from the current sales results, the iPhone 14Pro series has the largest inventory, sales volume has increased by more than half, and the supply is in short supply. Obviously, Apple has achieved great success in this Pro series. Although the sales of the
iPhone 14 Pro series were very successful, it is worth noting that the sales of iPhone 14 fell by 70% year-on-year. Apple had to cut off some of the production lines of iPhone 14 for this. At the same time, it is thoughtful that these lost sales have all increased the price to choose iPhone 14Pro, or have it flowed to other competitors?
ending
It can be said that the success of iPhone 14 Pro is based on the failure of iPhone 14. Apple achieved the former but sacrificed the latter. From a business perspective, Apple is actually testing the acceptance of the consumer market. Just like the previous "environmental" strategy, Apple has found a way to increase revenue in disguise. The success of the iPhone 14 Pro version this time means that Apple will still copy this year's practice on the next year's Pro version. Faced with the failure of iPhone 14, Apple will also actively find ways to deal with it, such as actively reducing prices and discounts. At the same time, Apple will also make corresponding adjustments to iPhone 15 next year in order to strive for comprehensive success.
