On September 16, the Apple iPhone 14 series mobile phones were officially launched.
Outside a retail store in Shenzhen Apple , many "scalpers" have increased their price by more than 1,000 yuan to repurchase the iPhone 14 Pro high-configuration version of mobile phones.
On Apple's official website, consumers are currently purchasing iPhone 14 Pro Max, and the delivery time is expected to take 6 to 7 weeks.
organization analysis said that the pricing of iPhone 14 series is better than expected, and the iPhone 14 Pro series Apple attracts consumers to purchase through functions such as Lingdong Island. With the high demand for new phones, Apple will further seize the market share of high-end smartphones. Products such as iPhone 14 Pro are strongly sold, which is beneficial to supply chain-related companies. However, we need to pay attention to the impact of order adjustments after the fourth quarter.
Real-time iPhone 14 series first sale
Reporter Zhang Xingwang/photo by this newspaper
8 am, China Securities Journal · Taurus reporter saw outside the official retail store of Yitian Holiday Plaza in Shenzhen Nanshan, Shenzhen that consumers who made an appointment for offline pickup entered the store one after another.
Reporter Zhang Xingwang/photo by this newspaper
Not far outside the Apple retail store, many "scalpers" repurchase the iPhone 14 series at a high price. A "scalper" told reporters that the iPhone 14 Pro series has a high price increase, but the market conditions are changing at any time.
The reporter noticed that a consumer sold a 512GB version of iPhone 14 Pro, with a premium of 1,000 yuan. Another consumer also sold a 1TB version of the iPhone 14 Pro Max, with a premium of 1,800 yuan.
Reporter Zhang Xingwang/photo by this newspaper
iPhone 14 Pro series was pre-sale, the market was booming. On the evening of September 9, the iPhone 14 series started pre-sale. As of 9:00 on September 10, the number of users who made reservations for the iPhone 14 Pro series on the JD platform had more than 1 million users.
CITIC Securities research report stated that as of September 9, Apple's JD self-operated flagship store showed that the number of reservations for the iPhone 14 series reached 3.609 million units, an increase of 7.89% over last year's iPhone 13 series. The iPhone 14 series is priced better than expected, and the demand for new phones is booming, and the iPhone 14 Pro series is more popular among consumers.
A Shenzhen consumer told reporters that his previous Apple phone battery was not durable, so he bought the iPhone 14 Pro this time. I received a new phone early this morning. I mainly want to experience the Lingdong Island design when changing the new phone.
A consumer in Beijing told reporters that she bought the iPhone 14 Pro on JD.com and delivered it to her home today.
htmlOn September 16, the reporter noticed that on Apple's official website, consumers are now purchasing iPhone 14 Pro, and the delivery time is expected to take 5 to 6 weeks, and the delivery time of iPhone 14 Pro Max is expected to take 6 to 7 weeks.Apple leads the high-end mobile phone market
Research agency Counterpoint Research report shows that with the continuous upgrading of mobile phones by 4G iOS users, in the second quarter of 2022, Apple led the global high-end smartphone market with a share of 57%.
htmlOn September 15, market research firm CINNO Research released a report saying that Android phone brands are facing serious challenges, and with Apple's brand advantage, it is expected that the iPhone 14 series will continue the momentum of the iPhone 13 series.Pacific Securities believes that the iPhone 14 Pro series Apple will further seize the market share of high-end smartphones through the upgrade of the lens module, the pill-type front lens design, and the Lingdong Island function around the new design.
research institution IDC said that starting from the second half of 2020, the leading Android manufacturers were absent, and Apple's share in the high-end mobile phone market above US$600 in China has been rising until it reached its highest share in the past three years of 76.9%. Starting from 2022, other leading Android manufacturers have continued to invest in high-end flagship models. Whether it is self-developed chips, folding screens, or images, the effects have begun to appear, product competitiveness has continued to increase, and market share has begun to rebound to 30.5%, but the gap with Apple is still large.
IDC believes that as major Android manufacturers insist on long-term investment in the high-end route, the competitiveness of Android phones in the high-end mobile phone market will be significantly enhanced. Through more time accumulation, from quantitative change to qualitative change, Android phones are expected to gradually stabilize the high-end mobile phone market.
Huatai Securities said that products such as iPhone14 Pro have strong sales, which is beneficial to companies such as Luxxx Precision , Huanxu Electronics .As this product launch is one week earlier than last year, supply chain companies such as Luxshare Precision are expected to grow strongly in the third quarter. However, we need to pay attention to the impact of order adjustments after the fourth quarter.
