There are more information about the Honor autumn press conference in the past two days. In Honor’s trailer, the autumn press on September 15 will be launched with a variety of products such as mobile phones and laptops. The important one may be the Honor X40 mobile phone. When you see the promotional picture of Honor X40, it still has the "original" flavor and the "original" formula, which is somewhat puzzling.
Honor has been independent for nearly two years. It goes without saying that since Honor started the rampage mode in the fourth quarter of last year, the growth of the Chinese market has been very cruel. By the second quarter of this year, according to the market tracking data of IDCh, Honor shipments reached 13.1 million units in the second quarter, with a market share of 19.5%, an increase of 88.6% year-on-year. This is very difficult and gratifying in the industrial environment where the overall decline of the Chinese market is nearly 15%.
However, under the trend of Honor's overall market growth, its hidden worries in the development of its product end and overall brand are becoming increasingly prominent.
Judging from the current product pictures officially released by Honor X40, its product ID is basically the same as the first-generation flagship classic Mate 40 series of two years ago. Some people say that Honor still lives in "the shadow of Huawei", which seems to be no joke.
Independence for nearly two years, Honor has not taken its own path of independence in terms of products and brands. This kind of independence but failure to stand still is not a good phenomenon for Honor or Huawei.
, and Honor's product idea that directly "copy homework" is understood by Honor when it was first independent, both users and industry observers. After all, it is reasonable for a child who has emerged from the mother to survive on the mother's genes at the beginning of learning to survive independently.
But after nearly two years of growth and the market has grown significantly, it still insists on "copying homework". This practice is somewhat unreasonable. From the perspective of Honor's long-term growth, if even the product ID cannot be original, how can it take its future innovation path?
Honor CEO Zhao Ming in Huawei Mate 50 and iPhone In an interview with the media after the release of 14, "Last year has passed, and it has not made us die. Judging from the development of Honor's future flagship phones and high-end phones, we have strong confidence that we will not change the strategy because of the release of Apple iPhone 14 or other products. The impact of a product may only be for a period of time. Honor will focus on the competitiveness of MagicOS, the next-generation folding screen, and the next-generation flagship. In the future, whether it is operating system or hardware, we will strive to create better products than our competitors. There is nothing scary about iPhone 14 coming." If
is specific to the product level and technical level, Honor's current product form and appearance design, it is hard to say that it can match Zhao Ming and Honor's future dreams.
even the appearance design continues to use Huawei's design elements. How can Honor win the iPhone?
Judging from the appearance of Honor's products in the past two years, Honor's flagship Magic V is basically a slight change to the Huawei Mate series Porsche version; the Honor 70 series launched this year is another "renovation" of the P50 series released by Huawei last year; and the Honor X40 released now directly copied Huawei Mate 40 and made the Star Ring a little more detailed.
Huawei Mate 40 RS and Honor Magic compare
Huawei P50 Pro and Honor 70 Pro
At the same time, Honor also showed little thoughts everywhere when using the design elements of Huawei mobile phone . Huawei Mate RS series is the flagship of Huawei's flagship mobile phones, but on Honor, it has become an ordinary flagship product, and the price has been reduced by less than half; Huawei P series is the flagship of Huawei's photography and fashion series, and it has become a sub-flagship on Honor, and the price has also dropped to around 3,000; and Huawei Mate series is Huawei's business flagship series, and it is also the only brand that Chinese manufacturers are sought after by business people. In Honor products, this time it is even more ruthless. According to the previous X30 product positioning, Honor X40 is an entry-level model with a price of less than 2,000 yuan.
Honor directly applies the appearance characteristics of several products created by Huawei in recent years to products that are one level lower than the corresponding Huawei products. This approach of quick success and instant benefits not only greatly hurts Huawei's brand assets, but also continues to hurt the Honor brand. Although
has been a fellow student, Honor is still independent of its products after two years of independence, and it is difficult to say that it will be easy in the future. Whether for users or the company's own development, it is difficult to believe that its technology can become a leader in the industry.
At the beginning, Honor was independent, but no one understood the core reason, but after independence, whether it was Huawei or Honor, at least in terms of their expressions to the media, they still hoped that the two brands would be different. The industry and users also gave enough support and tolerance to Honor's independence. But in the past two years, Honor has become more and more a "shadow of Huawei".
But if Honor wants to grow, sooner or later it will step out of the "shadow of Huawei".
The reason why Huawei mobile phones have become a myth in the mobile phone industry is that in addition to the breakthroughs in core technologies such as chips and systems, for ordinary users, since 2017, they have developed their own style in appearance design and color aesthetics. This style and language system have more or less impact on all mobile phone manufacturers, and also make Huawei mobile phones better than Apple products in appearance design, materials, colors, etc.
Judging from the current market share of Honor mobile phones, Honor should be fully capable of finding design elements and appearance characteristics suitable for its brand, and should emerge from the laziness of "copying homework". Just like Huawei started to study aesthetics, colors and materials from scratch, from the basic appearance design and aesthetic characteristics, users can see a completely different Honor from Huawei.
