iPhone 14 series has been launched. When Apple fans saw the two phones of iPhone 14 and iPhone 14 Plus, they all said: What are you fooling around?
After comparison, we can find that compared with iPhone14 and iPhone14Plus, the configuration has not been greatly upgraded. On the contrary, the iPhone 14 Pro series is a leap forward upgrade, and the configuration has widened a big gap with iPhone 14 and iPhone 14 Plus. Many netizens speculated that the "routine" of Cook may be to force users to buy more expensive Pro versions. .
However, Cook's "routine" succeeded! Apple sits more steadily in the high-end position.
According to the news revealed by the well-known Apple whistleblower, Guo Mingchi: the latest offline pre-order survey of the iPhone 14 series in China found that 1. The total order allocation of the two 14 Pros (iPhone14Pro and ProMax) is about 85%; 2 14Plus has the lowest allocation (less than 5%).
In other words, more people buy iPhone14Pro and ProMax, while although the screen size of iPhone14Plus has increased to 6.7 inches, few people buy it.
Kuo Mingchi also said: Pre-ordering of Apple's high-end products has always been quite popular in the early stage. Judging from this survey, the order allocation of Pro models this year is higher than in previous years, reflecting changes in Apple's product segmentation strategy (only Pro has received major updates).
In addition, data released by the well-known statistical agency IDC: iPhone's share of high-end mobile phones in China in the second quarter was 70%, and 58% in the first quarter, an increase of 12%. It means that no high-end Android phone can be used.
In fact, as early as the middle of this year, it was reported in the industry that domestic mobile phones collectively failed to climb the high-end market. Mobile phones with prices above 4,000 yuan were sold very bleak, and more users were not ready to spend expensive funds to purchase high-priced domestic products. cell phone.
Why are more users more inclined to choose iPhone14Pro and ProMax?
In fact, this is Cook's "routine". The configuration of the Pro version has been greatly improved and the appearance has also been redesigned. First of all, in terms of configuration, it is equipped with an A16 chip based on 4nm process, the rear wide-angle main camera has been upgraded to 48 million pixels, the screen has been changed to a "Lingdong Island" design, supports long press and touch control, and the peak brightness of the screen has reached 2,000nit, which supports Car accident detection. The design of
"Lingdong Island" is a highlight. It not only brings extremely high recognition, but also incorporates touch experience. It looks abrupt but is very harmonious to use.
Buy iPhone14, 14Plus or Pro series this year? There may be many Apple fans who are puzzled about how to choose this year? It's actually very simple. If you are an old model user of iPhone11 before , you can buy iPhone14 and iPhone14Plus with confidence, and the experience will be very different to you. But if you are an iPhone 12 and iPhone 13 user, it is recommended to wait another year.
And if you want to buy the Pro series, you can buy it with your eyes closed! No matter what model you used before, the experience varies greatly.
Overall, Cook's "routine" has obviously succeeded. The best-selling of the iPhone 14 Pro series has allowed Apple to firmly sit in the high-end market. This is not a good thing for domestic mobile phones. I don't know how to layout domestic mobile phones next year, and Apple keeps being kept on being The suppression may also hit the determination of domestic mobile phones to climb to the high-end market. Now it depends on the sales results of Huawei Mate 50 series.
