Financial News Agency | New Consumer Daily, August 23 (Reporter Tang Zhixiao) , folding screen mobile phones have been released in droves recently.
htmlOn August 1, Xiaomi second-generation folding screen mobile phone MIX FOLD2 was officially released.
htmlOn August 10, Samsung Electronics officially released the fourth-generation folding screen mobile phones Galaxy Z Fold4 and Galaxy Z Flip4.
htmlOn August 11, Motorola’s second-generation folding screen mobile phone Moto razr 2022 was officially released.
is the only new form of product in the smartphone category that has bucked the trend of growth. Folding screen mobile phone products are also products that various manufacturers focus on promoting and building momentum.
However, a reporter from New Consumer Daily found that there is no shortage of folding screen mobile phone products.
Folding screen products that have been released before, such as OPPO Find N, which was released eight months ago, are already in stock offline, and vivo X Fold, which was released less than half a year ago, is also fully stocked offline except for some versions.
At present, it is rare for new folding screen mobile phones to be sold out and reservations stopped after release. Some brands, such as the Moto Razr 2022 launched by Lenovo , even have offline stores with empty stores and sufficient online inventory. .
There are very few Samsung and Moto folding screen store experience
According to the mobile phone quarterly tracking report data released by IDC, in the second quarter of 2022, the Chinese smartphone market shipped approximately 67.2 million units, a year-on-year decrease of 14.7%. In the first half of the year, the domestic smartphone market shipped approximately 140 million units, a year-on-year decrease of 14.4%.
On the product side, despite the headwind environment, domestic shipments of folding screen products exceeded 1.1 million units, a year-on-year increase of approximately 70%. At the beginning of this year, new foldable screen products were basically sold out immediately upon release, and many offline stores stopped making reservations.
But by the middle of the year, folding screen products such as vivo X Fold and Huawei Mate Xs 2, which were released more than half a year ago, were purchased normally on online and offline platforms, and there was no price increase on second-hand platforms. As for the newly launched folding screen products, they are currently available for purchase without reservation and can be picked up directly.
When a reporter from New Consumer Daily visited a Lenovo store in Beijing, he found that there were basically no customers in the store, and the latest folding screen product Moto razr 2022 was not on display. After the reporter asked the clerk, the clerk took the display machine out of the package. The
clerk also knew little about the machine configuration and other sales information, and suggested that reporters directly learn more information through Lenovo’s mini program.
"There were relatively few people asking about this robot, so we didn't put it on display. If you want to buy it, you can place an order on our WeChat applet," the clerk said. "Except for the lowest configuration of 8GB+128GB, which is out of stock, the others Order the version now and it will be delivered to your door tomorrow. "
" We have already started accepting Samsung Galaxy. The Z series folding screen mobile phone has been pre-ordered,” a clerk at Samsung’s official store told New Consumer Daily, “The black model is currently in stock, and other colors are still in stock, but they are in short supply.”
A clerk at Samsung’s official store also added. He said that the reservation quota is not tight now, and the previous products of the Galaxy Z Fold3 series were basically booked out within two days.
html On August 23, Samsung announced that pre-sales of its two new folding screen phones had reached 970,000 units. Taking into account the first-week pre-sale sales of the previous generation Galaxy Z Fold3 and Galaxy Z Flip3 (920,000 units), the pre-sale volume of the new machine increased by approximately 5.4%, which was the highest for Samsung's folding screen mobile phones and set a new sales record.Xiaomi’s new phone is popular offline, but “not out of stock”
The situation in offline stores of another new folding screen product, Xiaomi MIX Fold 2, is completely opposite to the situation of the first two. During the same period of time, many consumers were interested in Xiaomi MIX Fold 2 in offline stores. After asking the store clerk,
reporters learned that the first batch of products has been fully booked, but the second batch of reservations has been opened.
"If you arrive a little earlier, there is still a black 256GB version in stock," Xiaomi Home store clerk told reporters, "Our store is the highest standard store in the entire Xiaomi Home system. If If we don’t have the goods here, it’s impossible for other stores to have the goods."
As for Xiaomi 12S Ultra, another "imaging flagship" product released a month earlier in the store, the store clerk said that all versions and colors are in stock. It is also a new product, and the folding screen mobile phone is obviously more popular.
"I'm here. I just want to take a look at this new folding screen phone launched by Xiaomi. After all, the previous generation (Xiaomi) folding screen was too inferior,” said , holding the Xiaomi MIX Fold 2 Customers who took the benchmark test told reporters, “I’m still more interested in this than (Xiaomi) 12S Ultra. "
Since folding screen products are out of stock both offline and on Xiaomi's official online platform, what is the situation with second-hand platforms that have increased prices in previous years?
reporters searched and consulted several sellers on second-hand platforms and found that online Xiaomi MIX Fold is in short supply in stores 2 On the second-hand platform, except for the basic version of 12GB+256GB, other versions are not out of stock, and there is basically no price increase.
One of the sellers said that he is a store clerk at Xiaomi Home in Zhengzhou and can buy it second-hand. Order on the platform and have it delivered to your home via express delivery. “Don’t worry about the warranty. The products are all brand new and unopened, come with electronic invoices, and enjoy the official warranty. "The seller said.
has been "hard to find" since the previous price increase, and now there are only a few people asking about some new products on the market. Consumers' novelty towards folding screen products has declined. The data of folding screens in the first half of the year has increased significantly. , maybe the second half It is difficult to repeat in 2018.
Some analysts said: "The rapid growth in folding screen shipments in the first half of this year is because the base of this category is relatively small, and the release time of folding screen products of various brands is also relatively concentrated, forming a The wave grows explosively. "
