In the past two years, with the continuous innovation of technology and changes in user usage scenarios, the boundaries between many digital products have become increasingly clear. Many new products with different demand attributes have even been born on traditional single-attri

In the past two years, with the continuous innovation of technology and changes in user usage scenarios, the boundaries between many digital products have become more and more clear, and many new products with different demand attributes have even been born on traditional single-attribute products. , has become a new favorite that the public is willing to buy. For example, in the first half of the year, a type of "creative notebook" laptop appeared on major e-commerce platforms. It can be seen from the name that this is a detailed design specifically designed for high-quality content creators. Divided into categories, these products are being used by more and more users in work, study, and life...

1. Why are "creative notebooks" so popular all of a sudden?

In fact, the popularity of creative books is not without warning. With the maturity of the Internet era and the rise and popularization of G technology, social tools such as short videos and major self-media have also emerged during this period. Therefore, content creation has become an increasingly popular concept in recent years. Mainstream creation includes photography, photo processing, advertising poster production and other graphic design categories. Even ordinary people have experienced changes in their lives in the "work from home era". Changes, they prefer to be involved in video editing, PS photo retouching and other creations to achieve extra income. In this context, more and more people are beginning to turn their attention to creative notebooks such as Apple MacBooks that meet such needs.

2. Is Apple MacBook the best choice at the moment?

In terms of brand awareness and productivity, Apple has always been a relatively eye-catching presence in the field of creation. Especially in recent years, Apple has successively launched , M1 and M2 self-developed chips, which have significantly upgraded its MacBook series notebooks in terms of performance, battery life, rendering speed, etc., and gained many users. However, Apple's creative notebooks are not suitable for most consumers.

First of all, Apple's current notebook products are all invested in ARM. Due to ARM's special instruction set , the effect of running X86 software is not ideal, and there are also software incompatibilities. Secondly, Apple’s voice in MacOS is completely different from that of iOS, which requires software developers to adapt one by one. Currently, there is still a lack of professional support such as Win11, which has Microsoft , Intel , AMD, NVIDIA STUDIO, etc., plus Apple The Mac series only has Internet advantages for its own products, and there are still great limitations and room for improvement in terms of professional needs, so the creative notebooks of the Win lineup are undoubtedly more popular now.

3, high-end creative notebook brand inventory

At present, not only old PC manufacturers such as Dell , HP , Lenovo , Asus have entered the field of high-end creative notebooks, but also Internet manufacturers Xiaomi , Glory is also trying to get a piece of the pie. Therefore, in the first half of this year, many notebooks designed for creative people appeared. Not only are they excellent in terms of hardware configuration, but the experience is not much different from Apple's MacBook experience. Among all manufacturers, ASUS's strategic layout of high-end creative notebooks will be clearer. It is not limited to high-end products with a price of 10,000 yuan such as Lingyao notebook.

4, a creative notebook that is more eye-catching than MacBook

If there are any strong competitors for Apple MacBook, the most outstanding brand may be ASUS. At present, ASUS OneGene has become the world's No. 1 NVIDIA® Studio creative notebook brand, and is firmly ranked first in sales of OLED laptops, with strong brand strength.

This year, Asus has launched ProArt 16 2022, Lingyao X Dual Screen Pro 2022, and Lingyao X Pro. Many high-end creative notebooks have been upgraded to the latest 12th generation Core i9 standard pressure mobile platform. Of course, the price of the latter two often starts at nearly 10,000 yuan. Among Windows notebooks, they are more like "showing muscle" products. Personally, in my opinion, although ASUS ProArt 16 2022 maintains a traditional product form, it can be used by more users. Accepted, and it also integrates the advantages of performance, screen, innovation and other advantages, and can bring the most efficient and professional experience to design creators.

First of all, creative designers pay more attention to the screen content. This is also a link that I personally think is very important. ASUS ProArt 16 2022 uses a 16-inch 2.5K 120Hz gold screen. It has been color calibrated one by one when leaving the factory, and has also passed the Pantone+Calman dual authoritative color certification, which can ensure that the screen colors are more exciting. In addition, this screen has a golden ratio of 16:10 and covers 100% P3 cinema-grade wide color gamut display. It also supports 4 professional color gamut switching. It can be said that whether it is daily browsing web interfaces, creating designs, or editing videos for the film and television industry, ASUS ProArt 16 2022 can meet the needs in terms of screen.

Secondly, many professional creative software, such as Adobe Family Bucket, have high demands on notebook hardware performance. When the performance is stronger, the rendering speed may be faster. This time, ASUS ProArt 16 2022 is equipped with the 12th generation Intel Core i9 processor, which can provide ultra-high-performance output of up to 90W, and it is also equipped with a high-performance independent graphics card RTX 3070Ti. The RTX graphics card has amazing rendering efficiency , which can significantly reduce the rendering waiting time of creators and help creators easily cope with stressful tasks such as real-time rendering of and for large image videos.

Compared with the Apple MacBook, ASUS ProArt 16 2022 also has its own unique innovations in some details, such as the first ProAt characteristic physical ASUS knob. By pressing, rotating and other specific operations on this physical knob, users can complete the corresponding operation, this function has been deeply adapted to the creative software of Adobe. Users can switch to select preset effects while running the Lr software, or modify image parameters such as exposure, saturation, contrast, etc., which can further improve the quality of image retouching. Efficient, very suitable for friends who often draw pictures and edit videos.

Overall, this #ASUSProArt Chuang16 2022# creative notebook has good overall quality. From the core hardware configuration to the screen, from performance to creative design, it can almost meet the needs of creators. In diversified usage scenarios, ASUS's ProArt 16 2022 creative notebook can be said to be very suitable. It can not only meet the needs of entertainment and games, but also meet the needs of design, office work, and even higher-level professionals. Demand, ASUS creative notebooks can be said to have created a unique new era of notebook creation.