On July 14, according to technology website 9to5Mac, although the iPhone 14 has been confirmed to be unveiled in September this year, Apple has not yet implemented measures to reduce or suspend production of the iPhone 13 series models. Instead, it has continued to increase order

2024/06/2317:29:32 digitals 1486

On July 14, according to the technology website 9to5Mac, Although the iPhone 14 has been confirmed to be unveiled in September this year, Apple has not yet implemented measures to reduce or suspend production of iPhone 13 series models. Instead, it has continued to increase orders to cope with the situation. Hot market demand.

(Picture from: 9to5Mac)

Apple has always adopted a "quick cut" strategy for models with similar positioning. Just like after the release of iPhone XS, iPhone X with similar positioning was immediately removed from the official website, and this time The situation seems to be somewhat different. The global popularity of the iPhone 13 series is almost inseparable from its ultra-high cost performance. According to 9to5Mac, due to the strong sales of the iPhone 13 during the China Shopping Festival, Apple has not considered implementing a production reduction strategy for this series of models. However, since the mass production of iPhone 14 began, news of insufficient production capacity has almost never stopped, and Apple has not chosen to reduce the production of old models to make way for it. It seems that there is no other reason besides selling too well.

(Picture from: Apple official website)

However, foreign media have also analyzed that the hot demand for iPhone 13 will usher in a "cooling off period" from July to August. Before the release of the new iPhone, consumers will maintain a wait-and-see attitude, but It is also possible that too much news about the iPhone 14 has been leaked, causing consumers to lose patience and prefer to choose the iPhone 13, which is currently more cost-effective. Earlier, Ming-Chi Kuo of Tianfeng Securities believed that the demand for the iPhone 14 series in the Chinese market will be much higher than that of the previous generation models. However, based on some currently known situations, the ones that will be crazily snapped up should be high-end models. There are two iPhone 14 Pro models. After all, the regular iPhone 14 has basically not changed much from the previous generation.

(Picture from: Apple’s official website)

In fact, Apple has its own positioning for each iPhone sold on the official website. For example, when the demand for iPhone 11 stabilizes, iPhone XR will no longer be sold, because the two models In addition to similar models in positioning, the prices are also "similar". Under normal circumstances, since the upgrade of iPhone 14 is not major, it should theoretically replace the iPhone 13 with similar performance, but at present, it seems that Apple may allow these two models with similar positioning to be sold at the same time.

(cover image from: Apple official website)

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