report shows that in the first quarter of 2022, Honor smartphone wholesale revenue increased by 291% year-on-year, the fastest growth among all smartphone brands in the quarter, while Xiaomi and vivo's revenue declined. The global wholesale average sales price of the Honor brand also hit the highest year-on-year growth rate of 70%.
Strategy Analytics pointed out that as a relatively young smartphone brand, Honor’s sales are mainly limited to the Asia-Pacific region, especially the Chinese local market. Strategy Analytics estimates that in the first quarter of 2022, more than 95% of Honor’s wholesale revenue will come from the Asia-Pacific region. Honor's revenue in the Asia-Pacific region is growing at an annual rate of 370%, and it has also achieved 10 times revenue growth in the Middle East and Africa, although this growth is based on very small shipments. According to
data, Honor's first mobile phone was released in 2014, vivo's first mobile phone was released in April 2011, Xiaomi's first mobile phone was released in August 2011, and OPPO's first mobile phone was released in June 2011. moon. (Article | "Financial World" weekly Liu Zhen)
